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See what we’re up to, meet our athletes and read about the trends shaping our work.

How Women’s Basketball Eclipsed All Expectations

The Price of the Podium: Understanding the Athlete Economy

I Chose to Represent My “Other” Country

Body Dysmorphia in the Female Athlete

The Lonely World of Women's Outdoor Sports

From Heartbreak to Perseverance: How to Navigate a Divorce as a Professional Athlete

Women’s Sports Media Coverage is Booming. Here’s How It Can Grow Even Faster.

Spoiler Alert: Women Aren’t Too “Fragile” For the Decathlon

Women’s Football Alliance Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for League and Players

Ladies, Start Your Engines

The Bittersweet Journey of an Olympic Hopeful

The Fairytale of Finding Love

Meet the 1,000 Women Athletes Working with Parity

Forget Brand Sponsorship - Women’s Sports Need Brand Intervention

Tampa Bay Sun FC Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for Club and Team Players

The Best Football Players You've Never Heard Of

Empowering Insights: A Roundup of Top Moments from Our “Playbook for Brands to Win in Women's Sports” Webinar

Training for the Olympics as a Fourth Year Medical School Student

Survey Says: Fans Want More Brands To Sponsor Women’s Sports

Competing in My First X Games at 34 Years Old

Our 10 Favorite Business Wins for U.S. Women’s Sports in 2023

Don’t Call Me An Olympian

Two Years Ago I Was on My Deathbed — Now I'm Training For The Olympics

New Year's Goal Setting Tips from an Elite Athlete

Top 4 Highest-Paying Sports for Women in 2023

The Next Billion Dollar Industry: Women’s Sports

The Top 10 Moments From Parity Week

Top Holiday Gifts for Women's Sports Fans: Your Ultimate Guide for 2023

Clicks, Shares & Hearts: Social Media is Closing the Women’s Sports Coverage Gap

ZenToes Joins Forces with Parity to Elevate Women in Sports

Hot Trend Alert: Women’s Lacrosse is on the Rise

11 Easy Steps to Invest in Women’s Sports: The Complete Guide for Small-to-Medium Size Businesses

Gainbridge® Launches "Parity Week by Gainbridge" to Celebrate Women's Sports Icons

Parity Bolsters Team with Industry Veterans Devon Krivec and Marianne Schroer

“No One Cares About Women’s Sports” And Other Lies

Parity and The Brandr Group Launch Expansive Partnership to Create New Sponsorship Opportunities for Women Athletes

Hanging on to the Glass Cliff

Barbie, Beyoncé, Taylor Swift and the Inevitable Prosperity of Women’s Sports

Why Do WNBA Players Play Overseas?

How to Maximize Your Sports Sponsorship Impact

The Double-Edged Sword of NIL

Still Billie Jean: 50 Years of Milestones in Women’s Sports

CrossFit: A Sport that is Doing Equity Right

More Women’s Soccer: Why the New USL Super League is Actually a Good Thing

Changing the Narrative — Is SEO Hurting Women's Sports?

PBX Pickleball Names Parity as an Official Partner and Signs Notable Women Olympians and Retired Pro Athletes for Inaugural Season

I Retired, Now What?

15 Need-to-Know Numbers From the Women's World Cup

How Much Does It Cost to Be a Woman Athlete?

WTF is Rule 40?

Beyond Limitations: Taking Action for Athletes with Disabilities

5 Things We Can’t Unsee About Women’s Sports from Our Fan Survey

7 Reasons that Women's Sports is Where You Should Be Investing

How to Show Up for Women's Sports in the Right Way

An Open Letter to Injured Athletes

Lauren Kuntz Breaks World Record at ICO for ALL CHAMPIONSHIPS Powered by Parity

30 Women Athletes You Should Know and Invest In Right Now

The Art of Balance: How These Professional Women Athletes Manage Time, Work, and Training

Injured? Transforming Setbacks into Personal Growth for Women Athletes

9 Inspiring LGBTQ+ Activists in the Parity Community: Celebrating Pride 365 Days a Year

Parity Impact Report 2020 - 2022

Stepping Up Your Game: The Athlete-Influencer

Parity Appoints Leela Srinivasan as CEO

3 digital marketing strategies guaranteed to boost brand credibility

Essential money management lessons for college and pro athletes

Key athlete influencer marketing benefits and examples

5 creative marketing ideas to grow your brand with pro athletes

Women’s sports fandom: Why brands should care about its growing numbers

The biggest stars in women's sports from the past decade

Women's sporting events that brands need to pay attention to in 2023

The value of a woman athlete

5 ways your brand can work with Parity

Key moments in 2022 women's sports

Finding strength in the quiet moments

The power of athlete testimonials for wearable fitness technology

Jayna Hefford on growing women's hockey by going all-in on supporting its players

Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection

Unbelievable luck: My four Olympic Games

Seeing double: Luge Olympians Summer Britcher and Emily Sweeney on closing the opportunity gap for women

What is the athlete influencer marketing ROI for brands?

The financial and mental costs of recovery as a pro basketball player

Top 4 highest-paying sports for women in 2022

Top 5 things you can do for a perfect athlete influencer campaign

6 ways to capitalize on TikTok influencer marketing

Breaking down the stigma of dealing with periods as an elite athlete

How to do an Instagram giveaway with athletes

Everything you need to know about Name, Image, and Likeness (NIL)

5 benefits of partnering with elite women athletes

Reels vs TikTok: Which is better for your brand?

Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales

Why athletes are the future of plant-based brand marketing

How athlete influencer marketing can grow your brand awareness

Hiltz on creating space for gender equality in pro running

Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote

Dani Robinson on Pride in the WNBA

We asked women athletes about Title IX. Their answers may surprise you.

Parity announces first Athlete Ambassador Program participants

Cari Roccaro's role in securing historic NWSL mental health leave

What led me to retire from a successful sports career at 20-years-old

Let's talk about women-focused CBD products

One year later, Sedona Prince reflects on the viral video that changed NCAA March Madness forever

Parity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes

2021 wrap-up with NWSL MVP Jess Fishlock

Dani Aravich on navigating two Paralympic Games in six months

Sports NFTs: an avenue for athletes and an opportunity for brands

Parity athletes bring home 26 medals from 2022 Beijing Winter Olympic Games

Naya Tapper is on fire

To whom it may concern... Stop belittling women's sports

Olympic figure skater Ashley Cain-Gribble on stepping into her power

Biathlete Clare Egan explains one of the most fascinating sports at the Winter Olympic Games

The untapped marketing potential of pro women athletes

Legends Jackie Joyner-Kersee, Cynthia Cooper-Dyke, and Jayna Hefford join forces with Parity and Aventus to headline the first NFT marketplace dedicated to women athletes

Parity and Morgan Stanley Global Sports & Entertainment launch financial education-focused campaign, “Practice Makes Perfect”

Parity rugby athletes on the inaugural Premier Rugby Sevens Championship

Sedona's top 5 tips for building your brand

Paralympics: Athletes reflect on their time in Tokyo

Against all odds, Allysa Seely wins historic double gold

WNBPA, Parity join forces to create marketing opportunities and drive revenue to WNBA players

Inside the Olympics: Athletes reflect on their time in Tokyo

Parity to sponsor Women’s Decathlon Association Championships

Sedona Prince, social media activist and college basketball star, joins Parity as its sole and exclusive Collegiate Ambassador

WNBA’s Karlie Samuelson joins Parity staff as Athlete Engagement Manager

DNA Vibe joins Parity as Official Light Therapy Partner

Minji Ro named co-CEO of Evolution of Sports, parent company of Parity

Kara Winger well-positioned to qualify for fourth Olympics at USATF Trials