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Why Parity?
Solutions
For Brands
Influencer campaigns
Speakers
Appearances
Meet our Athletes
Contact Us
For Athletes
How it Works
Eligibility
Sign Up
For Fans
Locker
Merch
NFTs
Sign up for newsletter
About Us
Mission
Team
Parity News
Impact Report
Careers
Resources
Influencers 101
Marketing trends
Athlete spotlight
Shop
Locker
Merch
NFTs
Sign Up
I am a brand
I am an athlete
I am a fan
Athlete Login
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How to Maximize Your Sports Sponsorship Impact
The Double-Edged Sword of NIL
Still Billie Jean: 50 Years of Milestones in Women’s Sports
CrossFit: A Sport that is Doing Equity Right
More Women’s Soccer: Why the New USL Super League is Actually a Good Thing
Changing the Narrative — Is SEO Hurting Women's Sports?
PBX Pickleball Names Parity as an Official Partner and Signs Notable Women Olympians and Retired Pro Athletes for Inaugural Season
I Retired, Now What?
15 Need-to-Know Numbers From the Women's World Cup
How Much Does It Cost to Be a Woman Athlete?
WTF is Rule 40?
Beyond Limitations: Taking Action for Athletes with Disabilities
5 Things We Can’t Unsee About Women’s Sports from Our Fan Survey
7 Reasons that Women's Sports is Where You Should Be Investing
How to Show Up for Women's Sports in the Right Way
An Open Letter to Injured Athletes
Lauren Kuntz Breaks World Record at ICO for ALL CHAMPIONSHIPS Powered by Parity
30 Women Athletes You Should Know and Invest In Right Now
The Art of Balance: How These Professional Women Athletes Manage Time, Work, and Training
Injured? Transforming Setbacks into Personal Growth for Women Athletes
9 Inspiring LGBTQ+ Activists in the Parity Community: Celebrating Pride 365 Days a Year
Parity Impact Report 2020 - 2022
Stepping Up Your Game: The Athlete-Influencer
Parity Appoints Leela Srinivasan as CEO
3 digital marketing strategies guaranteed to boost brand credibility
Essential money management lessons for college and pro athletes
Key athlete influencer marketing benefits and examples
5 creative marketing ideas to grow your brand with pro athletes
Women’s sports fandom: Why brands should care about its growing numbers
The biggest stars in women's sports from the past decade
Women's sporting events that brands need to pay attention to in 2023
The value of a woman athlete
5 ways your brand can work with Parity
Key moments in 2022 women's sports
Finding strength in the quiet moments
The power of athlete testimonials for wearable fitness technology
Jayna Hefford on growing women's hockey by going all-in on supporting its players
Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection
Unbelievable luck: My four Olympic Games
Seeing double: Luge Olympians Summer Britcher and Emily Sweeney on closing the opportunity gap for women
What is the athlete influencer marketing ROI for brands?
The financial and mental costs of recovery as a pro basketball player
Top 4 highest-paying sports for women in 2022
Top 5 things you can do for a perfect athlete influencer campaign
6 ways to capitalize on TikTok influencer marketing
Breaking down the stigma of dealing with periods as an elite athlete
How to do an Instagram giveaway with athletes
Everything you need to know about Name, Image, and Likeness (NIL)
5 benefits of partnering with elite women athletes
Reels vs TikTok: Which is better for your brand?
Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales
Why athletes are the future of plant-based brand marketing
How athlete influencer marketing can grow your brand awareness
Hiltz on creating space for gender equality in pro running
Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote
Dani Robinson on Pride in the WNBA
We asked women athletes about Title IX. Their answers may surprise you.
Parity announces first Athlete Ambassador Program participants
Cari Roccaro's role in securing historic NWSL mental health leave
What led me to retire from a successful sports career at 20-years-old
Let's talk about women-focused CBD products
One year later, Sedona Prince reflects on the viral video that changed NCAA March Madness forever
Parity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes
2021 wrap-up with NWSL MVP Jess Fishlock
Dani Aravich on navigating two Paralympic Games in six months
Sports NFTs: an avenue for athletes and an opportunity for brands
Parity athletes bring home 26 medals from 2022 Beijing Winter Olympic Games
Naya Tapper is on fire
To whom it may concern... Stop belittling women's sports
Olympic figure skater Ashley Cain-Gribble on stepping into her power
Biathlete Clare Egan explains one of the most fascinating sports at the Winter Olympic Games
The untapped marketing potential of pro women athletes
Legends Jackie Joyner-Kersee, Cynthia Cooper-Dyke, and Jayna Hefford join forces with Parity and Aventus to headline the first NFT marketplace dedicated to women athletes
Parity and Morgan Stanley Global Sports & Entertainment launch financial education-focused campaign, “Practice Makes Perfect”
Parity rugby athletes on the inaugural Premier Rugby Sevens Championship
Sedona's top 5 tips for building your brand
Paralympics: Athletes reflect on their time in Tokyo
Against all odds, Allysa Seely wins historic double gold
WNBPA, Parity join forces to create marketing opportunities and drive revenue to WNBA players
Inside the Olympics: Athletes reflect on their time in Tokyo
Parity to sponsor Women’s Decathlon Association Championships
Sedona Prince, social media activist and college basketball star, joins Parity as its sole and exclusive Collegiate Ambassador
WNBA’s Karlie Samuelson joins Parity staff as Athlete Engagement Manager
DNA Vibe joins Parity as Official Light Therapy Partner
Minji Ro named co-CEO of Evolution of Sports, parent company of Parity
Kara Winger well-positioned to qualify for fourth Olympics at USATF Trials