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New York, NY and Los Angeles, CA, February 29, 2024 – Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, has been named the Official Development Partner of Women's Football Alliance (WFA), the premier women’s tackle football league in the United States.
As part of the partnership Parity will share their suite of services with the league and athletes to enhance their visibility and drive additional revenue opportunities. Parity will also host tailored informational sessions with WFA’s players, providing insights into the expansive benefits of the platform. Athletes interested in maximizing their potential will have the opportunity to seamlessly onboard onto the Parity network, unlocking a myriad of sponsorship opportunities and gaining access to ongoing professional development training exclusively available through the Parity platform and network. WFA athletes will also be immersed in Parity's vibrant fan community and network of esteemed brand partners.
“As the largest and longest-running league globally, the WFA has indisputably set the gold standard for women’s football,” says Parity CEO Leela Srinivasan. “Together, we will unlock new revenue opportunities, showcasing the full potential of the league and its players. Our partnership with the league will not only elevate the visibility of exceptional women athletes but also pave the way for the anticipated surge in women's football. As flag football prepares to take its place on the Olympic stage, the WFA serves as an important talent feeder nurturing the stars of tomorrow.”
“We are thrilled to be working with Parity, one of the leaders in sports marketing for women and who also share our vision for expanding the opportunities for female athletes to become successful on and off the field,” states Lisa King, WFA Commissioner.
The WFA’s impact is magnified through extensive television coverage, with games broadcasted on ESPN and the Women’s Sports Network. This exposure not only elevates the league’s stature but also provides players with the unparalleled opportunity to showcase their skills to a broad national audience on the highest platforms. As the Women’s Football Alliance continues to expand its footprint, its vision remains clear – to be the driving force behind the growth and development of women’s tackle football in the United States and beyond.
About Parity
Minority-founded in 2020, Parity is a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions of dollars in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform connects brands like Microsoft, Morgan Stanley and Strava to more than 1000 women athletes from 80+ sports, including well over 250 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co or follow us on Instagram, LinkedIn, Facebook, X (formerly Twitter) and Threads.
About Women's Football Alliance
The Women’s Football Alliance (WFA) proudly stands as the epitome of excellence in women’s tackle football, holding the title of the premier league in the United States. As the largest and longest-running league globally, boasting a network of over 60 teams, the WFA has set the gold standard for women’s football. The WFA’s commitment to advancing the sport reaches far beyond borders. With a presence in nine countries across four continents, the organization has become a global force, playing a pivotal role in elevating the participation of women in tackle football on an international scale.
