Skip to content
Screen Shot 2023-03-10 at 8.55.53 AM


See what we’re up to, meet our athletes and read about the trends shaping our work.
Ashley Mitchell Mar 17, 2023 1:06:13 PM

Essential money management lessons for college and pro athletes

We spoke with Head of Morgan Stanley Global Sports & Entertainment, Sandra L. Richards, and WNBA champion Mistie Boyd on how to become the "CEO of you."
Start Reading
Kara Winger Mar 10, 2023 3:17:00 PM

Key athlete influencer marketing benefits and examples

The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers...
Start Reading
Alana Casner Feb 27, 2023 10:00:00 AM

5 creative marketing ideas to grow your brand with pro athletes

The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples.
Start Reading
Charlotte Ebel Feb 16, 2023 1:06:00 PM

Women’s sports fandom: Why brands should care about its growing numbers

It's a fact: fanbases for women’s sports are not only existent, they're flourishing.
Start Reading
Ashley Mitchell Feb 10, 2023 3:12:00 PM

The biggest stars in women's sports from the past decade

Serena Williams, Oksana Masters, and Alex Morgan are just a few of some of the most well-known stars in women's sports from the past decade. Read on for our list.
Start Reading
Lindsey McKone Jan 24, 2023 9:26:00 PM

Women's sporting events that brands need to pay attention to in 2023

Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.
Start Reading
Kara Winger Jan 21, 2023 2:37:00 AM

The value of a woman athlete

What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?
Start Reading
Alana Casner Jan 6, 2023 7:00:00 PM

5 ways your brand can work with Parity

Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...
Start Reading
Lindsey McKone Dec 31, 2022 3:15:00 PM

Key moments in 2022 women's sports

We're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.
Start Reading
Kara Winger Dec 7, 2022 3:54:00 AM

Finding strength in the quiet moments

In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...
Start Reading
Emmy Ma Dec 2, 2022 7:15:00 PM

The power of athlete testimonials for wearable fitness technology

A detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales leads...
Start Reading
Lindsey McKone Nov 30, 2022 4:17:00 AM

Jayna Hefford on growing women's hockey by going all-in on supporting its players

The five-time Olympian and Hockey Hall of Famer knows all about the importance of both widespread media visibility and strong fan connections in women's h...
Start Reading