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See what we’re up to, meet our athletes and read about the trends shaping our work.
April 10, 2024 at 9:00 AM

How Women’s Basketball Eclipsed All Expectations

Unpack the transformative journey of women's basketball, highlighting its recent surge in popularity and impact. This blog examines the pivotal moments and changes within the women's sports ecosystem, showcasing how today's stars, such as Caitlin ...
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April 4, 2024 at 4:33 PM

The Price of the Podium: Understanding the Athlete Economy

Explore the intricacies of the athlete economy beyond the glitz of big-figure deals, focusing on the financial challenges and opportunities for women athletes on their journey to the top. This blog delves into the often overlooked aspects of pro ...
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April 3, 2024 at 2:54 PM

I Chose to Represent My “Other” Country

I heard so many people say, “You took the easy road out to make the Nigerian Olympic team, because Team USA is one of the hardest teams to make in the world.” Let’s dissect that real quick. They aren’t wrong about Team USA being one of the hardest ...
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March 27, 2024 at 11:36 AM

Body Dysmorphia in the Female Athlete

Body dysmorphia is a preoccupation with perceived flaws in appearance, which can significantly impact daily functioning and well-being. I feel it’s worse than it’s ever been with social media in general, where it’s part of an athlete's job to post ...
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March 25, 2024 at 5:07 PM

The Lonely World of Women's Outdoor Sports

When it comes to outdoor and extreme sports, women often find themselves at the top of a game few are playing. They’ve become so specialized that sharing a workout with someone becomes really tricky: often, to train with other women is to pump the ...
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March 21, 2024 at 11:26 AM

From Heartbreak to Perseverance: How to Navigate a Divorce as a Professional Athlete

In my attempt to balance a professional sports career, military career and be a wife, I quickly noticed the relational hardship of feeling like we lived separate lives. It wasn’t until December of 2022, when I was competing in my first World Cup ...
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March 6, 2024 at 11:00 AM

Women’s Sports Media Coverage is Booming. Here’s How It Can Grow Even Faster.

Unveiling the rise of women’s sports media coverage and its trajectory for rapid expansion. This article sheds light on the shift from the minimal '4%' to an impressive 15% share of media attention, thanks to pioneering media companies and the ...
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March 5, 2024 at 10:00 AM

Spoiler Alert: Women Aren’t Too “Fragile” For the Decathlon

Addressing the exclusion of women from the Olympic Decathlon, this article highlights the ongoing battle against outdated stereotypes and the push for gender equality in sports. Despite the Olympics' progress towards gender parity, the Decathlon ...
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February 29, 2024 at 12:49 PM

Women’s Football Alliance Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for League and Players

Parity partners with the Women’s Football Alliance to amplify sponsorship and development opportunities, enhancing visibility and revenue for women’s football. As the Official Development Partner, Parity's services will support WFA athletes and the ...
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February 28, 2024 at 3:02 PM

Ladies, Start Your Engines

In some ways Erika arrived at that moment: she was seated in a McLaren GT4, racing professionally in Europe, being invited onto podcasts and finally recognized for the talent she’d felt in her fingers during that first race in the parking lot. On ...
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February 21, 2024 at 4:05 PM

The Bittersweet Journey of an Olympic Hopeful

The hopefulness though often fades after morning. I look at my expenses and training, and all I see is how far behind I am and how many obstacles are in my way. I feel in my heart I am part of the Olympic movement as an Olympic hopeful, but the way ...
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February 14, 2024 at 11:00 AM

The Fairytale of Finding Love

Some of us playing abroad have found our Prince Charming. For most of us, and especially those with melanated skin, choosing to pursue our career is like being locked in an ivory tower – the prospect of finding love is slim to none.
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