Female Olympic medalists are capturing global attention. New research reveals how women’s sports and equality are winning with fans ahead of the Winter Olympics.

Meet the women Olympians to watch at the 2026 Winter Olympics in Milano Cortina — from rising stars to the most decorated female Olympians.

Even the highest paid female athlete earns a fraction of male stars. More research reveals the true financial cost elite women athletes pay just to compete.

Women’s sports hit new financial highs in 2025. Explore the top-paying women’s sports, salaries, prize money, and the biggest money moves shaping the industry.

Explore the biggest trends in women’s sports for 2026 as pro volleyball takes off. Meet the MLV and LOVB stars shaping the season.

From $500M franchise valuations to record-breaking viewership, these 10 business milestones show why 2025 was a defining year for women’s sports.

A curated roundup of the most important women’s sports research reports of 2025, covering fandom, sponsorship ROI, media value, and global growth.

Find out which women’s sports marketing campaigns your brand should run in 2026 with our data-driven decision tree built from 2025’s top-performing ads and campaigns.

See 8 top-performing women’s sports ads and marketing campaigns from 2025. Learn how brands drove standout ROI with athlete storytelling and purpose-led activations.

Discover the best gifts for female athletes and women’s sports fans, from merch to memorabilia to experiences that support women’s sports this holiday season.

Discover how rising visibility in women’s sports is fueling record participation among girls nationwide, and why representation is driving the next generation of athletes.

Gen Z is the Women’s Sports Generation™, and they’re rewarding brands that invest. Discover how to win their trust and boost ROI with our data-driven Pocket Marketing Guide and decision tree.