--- title: Resources description: See what Parity is up to, meet our athletes, 
and read about the trends shaping our work. image: https://impact.paritynow.co/hubfs/Screen%20Shot%202023-03-07%20at%2012.28.40%20PM.png --- ![Screen Shot 2023-03-10 at 8.55.53 AM](https://impact.paritynow.co/hs-fs/hubfs/Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png?width=300&name=Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png) ### RESOURCES See what we’re up to, meet our athletes and read about the trends shaping our work. - [Show all](https://impact.paritynow.co) - [Influencers 101](https://impact.paritynow.co/tag/influencers-101) - [Marketing Trends](https://impact.paritynow.co/tag/marketing-trends) - [Athlete Spotlight](https://impact.paritynow.co/tag/athlete-spotlight) - [Parity News](https://impact.paritynow.co/tag/parity-news) Show all Athlete Branding Athlete Resources Athlete Spotlight Brand Marketing Equality Fans Hockey Industry Specific Influencers 101 Leagues Luge Marketing Trends NFT NIL NWSL Olympics Paralympics Parity News Partnerships Press Release Research Sponsorship Sports Business Track and Field [![](https://impact.paritynow.co/hs-fs/hubfs/IMG-20250530-WA0005.jpg?width=600&name=IMG-20250530-WA0005.jpg) ](https://impact.paritynow.co/an-athletes-pregnancy-part-4-the-second-trimester) 4/8/26 11:37 AM [Athlete Spotlight](https://impact.paritynow.co#) ### [ An Athlete’s Pregnancy, Part 4: The Second Trimester ](https://impact.paritynow.co/an-athletes-pregnancy-part-4-the-second-trimester) A Paralympian reflects on the realities of the second trimester, exploring body changes, identity shifts, and the complex balance between gratitude, sacrifice, and self. [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_28561235.webp?width=600&name=USATSI_28561235.webp) ](https://impact.paritynow.co/the-ultimate-guide-to-picking-your-nwsl-team-in-2026) 3/25/26 4:21 PM [Athlete Spotlight](https://impact.paritynow.co#) ### [ The Ultimate Guide to Picking Your NWSL Team in 2026 ](https://impact.paritynow.co/the-ultimate-guide-to-picking-your-nwsl-team-in-2026) From Angel City to Gotham FC, find your perfect NWSL team with this beginner-friendly guide, and see why women’s soccer is booming across the U.S. [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_28449504%20(1).webp?width=600&name=USATSI_28449504%20(1).webp) ](https://impact.paritynow.co/top-5-moments-from-the-2026-winter-paralympics-athletes-records-breakthrough-stories) 3/25/26 12:26 PM [Athlete Spotlight](https://impact.paritynow.co#) ### [ Top 5 Moments from the 2026 Winter Paralympics: Athletes, Records & Breakthrough Stories ](https://impact.paritynow.co/top-5-moments-from-the-2026-winter-paralympics-athletes-records-breakthrough-stories) From Oksana Masters’ historic medal count to rising stars like Kate Delson, relive the top moments from the 2026 Winter Paralympics, and why growing viewership proves para sport is a powerful opportunity for brands. [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_17995740%20(1).webp?width=600&name=USATSI_17995740%20(1).webp) ](https://impact.paritynow.co/the-biggest-nil-deals-in-womens-march-madness-and-the-next-college-stars-brands-should-bet-on) 3/11/26 2:41 PM [Athlete Spotlight](https://impact.paritynow.co#) ### [ The Biggest NIL Deals in Women’s March Madness and the Next College Stars Brands Should Bet On ](https://impact.paritynow.co/the-biggest-nil-deals-in-womens-march-madness-and-the-next-college-stars-brands-should-bet-on) From LSU’s Flau’jae Johnson to USC’s Juju Watkins, explore the most valuable NIL deals in women’s March Madness and rising athletes brands should know. [![](https://impact.paritynow.co/hs-fs/hubfs/Johnson_Allie_030722_1440x810_Updated.jpg?width=600&name=Johnson_Allie_030722_1440x810_Updated.jpg) ](https://impact.paritynow.co/new-data-dont-sleep-on-paralympians-the-games-or-their-fans) 3/4/26 10:00 AM [Research](https://impact.paritynow.co#) ### [ NEW DATA: Don’t Sleep on Paralympians, the Games, or Their Fans ](https://impact.paritynow.co/new-data-dont-sleep-on-paralympians-the-games-or-their-fans) New international data reveals growing interest in the Winter Paralympics, why women’s sports fans are leading engagement, and how brands can drive ROI through Paralympian partnerships. [![](https://impact.paritynow.co/hs-fs/hubfs/20250216_114318.jpeg?width=600&name=20250216_114318.jpeg) ](https://impact.paritynow.co/an-athletes-pregnancy-part-3-the-first-trimester) 3/2/26 5:20 PM [Athlete Spotlight](https://impact.paritynow.co#) ### [ An Athlete’s Pregnancy, Part 3: The First Trimester ](https://impact.paritynow.co/an-athletes-pregnancy-part-3-the-first-trimester) A Paralympian shares her experience navigating the first trimester, from quiet anxiety and information overload to finding grounding strategies in early pregnancy. [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_28254184.webp?width=600&name=USATSI_28254184.webp) ](https://impact.paritynow.co/top-5-moments-from-the-milano-cortina-2026-winter-olympics-and-how-women-led-the-games) 2/24/26 8:14 PM [Athlete Spotlight](https://impact.paritynow.co#) ### [ Top 5 Moments from the Milano Cortina 2026 Winter Olympics — And How Women Led the Games ](https://impact.paritynow.co/top-5-moments-from-the-milano-cortina-2026-winter-olympics-and-how-women-led-the-games) Discover the defining moments of the 2026 Winter Olympics, and why women athletes continue to drive viewership, culture, and momentum. [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_27057099.webp?width=600&name=USATSI_27057099.webp) ](https://impact.paritynow.co/why-black-history-in-womens-sports-matters-in-february-and-every-day) 2/24/26 5:18 PM [Athlete Spotlight](https://impact.paritynow.co#) ### [ Why Black History in Women's Sports Matters — In February and Every Day ](https://impact.paritynow.co/why-black-history-in-womens-sports-matters-in-february-and-every-day) Why Black history in sports matters beyond February. Explore the legacy of Black athletes and the ongoing fight for equity in sports leadership. [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_27438529.webp?width=600&name=USATSI_27438529.webp) ](https://impact.paritynow.co/winter-paralympics-2026-team-usa-paralympians-to-watch-in-milano-cortina) 2/24/26 4:56 PM [Athlete Spotlight](https://impact.paritynow.co#) ### [ Winter Paralympics 2026: Team USA Paralympians to Watch in Milano Cortina ](https://impact.paritynow.co/winter-paralympics-2026-team-usa-paralympians-to-watch-in-milano-cortina) Discover Team USA Winter Paralympians competing in Milano Cortina 2026, plus actionable insights for brands looking to partner with Paralympic athletes. [![](https://impact.paritynow.co/hs-fs/hubfs/622942340_17961664923032364_4673863706892610154_n.jpg?width=600&name=622942340_17961664923032364_4673863706892610154_n.jpg) ](https://impact.paritynow.co/an-athletes-pregnancy-part-2-trying-to-conceive) 2/19/26 5:11 PM [Athlete Spotlight](https://impact.paritynow.co#) ### [ An Athlete’s Pregnancy, Part 2: Trying to Conceive ](https://impact.paritynow.co/an-athletes-pregnancy-part-2-trying-to-conceive) An elite athlete reflects on the emotional and practical realities of trying to conceive, exploring control, preparation, and the limits of effort in fertility and sport. [![](https://impact.paritynow.co/hs-fs/hubfs/469543750_18335100748194430_540963314652916654_n.jpg?width=600&name=469543750_18335100748194430_540963314652916654_n.jpg) ](https://impact.paritynow.co/an-athletes-pregnancy-part-1-deciding-to-get-pregnant) 2/5/26 3:54 PM [Athlete Spotlight](https://impact.paritynow.co#) ### [ An Athlete’s Pregnancy, Part 1: Deciding to Get Pregnant ](https://impact.paritynow.co/an-athletes-pregnancy-part-1-deciding-to-get-pregnant) A Paralympian reflects on the deeply personal decision to get pregnant, exploring career timing, identity shifts, and what comes after life in sport. [![](https://impact.paritynow.co/hs-fs/hubfs/Blog%20graphic.png?width=600&name=Blog%20graphic.png) ](https://impact.paritynow.co/dna-vibe-named-paritys-official-community-transformation-partner-expands-shine-partnership-for-women-athletes-nationwide) 2/4/26 9:00 AM [Brand Marketing](https://impact.paritynow.co#) ### [ DNA Vibe Named Parity’s Official Community Transformation Partner; Expands SHINE Partnership for Women Athletes Nationwide ](https://impact.paritynow.co/dna-vibe-named-paritys-official-community-transformation-partner-expands-shine-partnership-for-women-athletes-nationwide) Parity expands its partnership with DNA Vibe and SHINE to deliver regenerative recovery, performance, and wellness tools to women athletes and communities nationwide. 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