Indiana Fever President of Basketball and Business Operations, Kelly Krauskopf, and Indiana Fever COO and General Manager, Amber Cox, introduced guard Sophie Cunningham to the media on Tuesday, March 11, 2025. © Clark Wade/IndyStar / USA TODAY NETWORK via Imagn Images
The 2025 WNBA season is bigger than ever: a 40+ game schedule, expansion into the Bay Area, and fan momentum at an all-time high.
But what truly makes this season special? The athletes, and the stories they’re writing in real time.
Here are five Parity athletes whose 2025 narratives aren’t just compelling for fans - they’re tailor-made for brands looking to show up with purpose, timing, and relevance.
Cheyenne Parker-Tyus | Las Vegas Aces
The All-Star Mom Redefining Balance
Cheyenne isn’t just returning to play - she’s doing it while pregnant. Already an All-Star and fan favorite, her 2025 season with the defending champs will blend athletic excellence with the powerful story of working motherhood.
Brand fit: Resilient maternity, wellness, and family-focused brands
Kelsey Mitchell | Indiana Fever
The Franchise Cornerstone Ready to Shine
Kelsey’s been quietly climbing the all-time scoring ranks while waiting for a team around her. With Caitlin Clark and a reloaded roster, Mitchell has a spotlight worthy of her talent.
Brand fit: Up-and-coming fashion and lifestyle brands
Tiffany Hayes | Golden State Valkyries
The Expansion Trailblazer
The WNBA’s newest franchise needed a steady hand, and they found it in Tiffany Hayes. A former All-Star and international talent, Hayes brings leadership to the Bay and helps define what the Valkyries stand for.
Brand fit: Leadership and community-focused apparel, health/wellness, and Bay Area brands
Sep 29, 2024; Brooklyn, New York, USA; Las Vegas Aces guard Tiffany Hayes (15) dribbles the ball toward the basket against the New York Liberty during game one of the 2024 WNBA Semi-finals at Barclays Center. Mandatory Credit: Gregory Fisher-Imagn Images
Lexie Brown | Seattle Storm
The Comeback Meets Creator
After a health setback in 2023, Lexie returns with fresh momentum, and an even bigger platform. Known for her off-court presence and media savvy, she’s part athlete, part influencer, all authenticity.
Brand fit: Authentic and advocacy-focused fashion and mental health brands
Sophie Cunningham | Indiana Fever
The Firebrand Fan Favorite
Tough. Vocal. Relatable. Sophie’s grit and swagger have made her beloved by fans and respected by opponents. Now in Indiana, she brings veteran presence and unfiltered personality to a surging team.
Brand fit: Confident and bold fashion and nutrition brands
2025 Season Key Dates
Opening Night: May 16
Commissioner’s Cup: June 1-17, Championship on July 1
All-Star Weekend: July 18-19 in Indianapolis
Playoffs Begin: September 14
With record-setting viewership, engagement, and sponsor ROI in 2024, this is the moment to activate.
About Parity, a Group 1001 Company
Minority-founded in 2020, Parity is a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes, and their fans, Parity has proudly put millions of dollars in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform connects brands like Microsoft, Morgan Stanley, AdventHealth, and Superfeet to over 1000 women athletes from 75+ sports, including well over 250 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co or follow us on Instagram, LinkedIn, and Facebook.
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