Elizabeth Montavon

Women’s sports hit new financial highs in 2025. Explore the top-paying women’s sports, salaries, prize money, and the biggest money moves shaping the industry.

Find out which women’s sports marketing campaigns your brand should run in 2026 with our data-driven decision tree built from 2025’s top-performing ads and campaigns.

See 8 top-performing women’s sports ads and marketing campaigns from 2025. Learn how brands drove standout ROI with athlete storytelling and purpose-led activations.

Discover how M&T Bank’s Team M&T, built in partnership with Parity, is redefining brand partnerships in women’s sports through purpose-driven storytelling, authentic athlete advocacy, and real community impact beyond traditional sponsorships.

Parity, the premier platform for professional women athlete partnerships, today announced a new partnership with Vitacost, a leading online retailer of vitamins, supplements and wellness essentials, making Vitacost the Official Online Health ...

Rule 40 limits how brands use Olympians in marketing. Learn the key deadlines, do’s and don’ts, and how to activate compliantly at Milano-Cortina 2026.

With four global soccer tournaments coming to the U.S. by 2031, brands have a six-year window to win big. Discover how investing in women’s soccer now can build equity, trust, and long-term ROI.

Why Women’s Soccer Fans Are the Untapped High‑ROI Audience You Should Invest In — Discover how trust, conversion, and brand affinity make women’s soccer fans the most valuable and underutilized audience in sports.

The data is in: here’s what fans respond to (and what they don’t). It’s not enough to slap a logo on a jersey and call it a day. Today’s fans are looking for action and they’re rewarding the brands that deliver. According to Parity’s latest ...

Today’s consumers don’t just watch women’s sports. They trust the women who play them. And that trust drives action. New data from Parity’s U.S. Women’s Sports 2025: Give the Fans What They Want report confirms that pro women athletes are among the ...

The 2025 WNBA season is bigger than ever: a 40+ game schedule, expansion into the Bay Area, and fan momentum at an all-time high. But what truly makes this season special? The athletes, and the stories they’re writing in real time.

In a world where consumers value authenticity more than ever, sports sponsorships that prioritize genuine connections can deliver powerful results. For brands entering or expanding their footprint in women’s sports, creating authentic activations is ...