Elizabeth Montavon

Rule 40 limits how brands use Olympians in marketing. Learn the key deadlines, do’s and don’ts, and how to activate compliantly at Milano-Cortina 2026.

With four global soccer tournaments coming to the U.S. by 2031, brands have a six-year window to win big. Discover how investing in women’s soccer now can build equity, trust, and long-term ROI.

Why Women’s Soccer Fans Are the Untapped High‑ROI Audience You Should Invest In — Discover how trust, conversion, and brand affinity make women’s soccer fans the most valuable and underutilized audience in sports.

The data is in: here’s what fans respond to (and what they don’t). It’s not enough to slap a logo on a jersey and call it a day. Today’s fans are looking for action and they’re rewarding the brands that deliver. According to Parity’s latest ...

Today’s consumers don’t just watch women’s sports. They trust the women who play them. And that trust drives action. New data from Parity’s U.S. Women’s Sports 2025: Give the Fans What They Want report confirms that pro women athletes are among the ...

The 2025 WNBA season is bigger than ever: a 40+ game schedule, expansion into the Bay Area, and fan momentum at an all-time high. But what truly makes this season special? The athletes, and the stories they’re writing in real time.

In a world where consumers value authenticity more than ever, sports sponsorships that prioritize genuine connections can deliver powerful results. For brands entering or expanding their footprint in women’s sports, creating authentic activations is ...

With less than one year until the Milano-Cortina 2026 Winter Olympics and Paralympics, the journey to the Games is already underway. For brands looking to make an impact, now is the time to engage. The lead-up to the Olympics and Paralympics is ...

The landscape of women's sports fandom is rapidly evolving, shattering long-held assumptions and creating new opportunities for brand engagement. Our recent research with SurveyMonkey reveals surprising insights about who's watching women's sports ...

With Milano Cortina 2026 just one year away, brands face a critical decision point: when to invest in partnerships with women Olympic and Paralympic athletes. New research suggests that waiting could mean missing out on significant returns. Our ...

Celebrate 2024's biggest achievements in women's sports as Parity showcases 24 athletes across Olympic and Paralympic medals, WNBA championships, motorsports, and groundbreaking brand partnerships. From Paris triumphs to career-defining moments, ...

Discover the best gifts for women's sports fans in our 2024 guide, featuring staff-picked favorites from PWHL merch to exclusive athlete collaborations. Shop curated women's sports apparel, accessories, and collectibles that celebrate and support ...