Elizabeth Montavon

The recent Olympics and Paralympics in Paris weren’t just a showcase of athletic prowess —they were also a masterclass in marketing. Brands big and small leveraged the global stage to connect with audiences, tell compelling stories, and achieve ...

What a remarkable year for the Paralympic movement! For the first time in Games history, all 22 sports received live coverage, an increase from the 19 sports featured during Tokyo 2020. This milestone marked the first-ever live broadcasts for Para ...

Of the 65 athletes from Parity's roster who earned their place in Paris, an impressive 31 returned home with something extra to carry — Olympic medals. Here’s a full list of our Parity athlete medalists from this year’s historic Games.

Learn how women athletes are revolutionizing marketing strategies and community engagement. Discover 10 key strategies to enhance profits and promote diversity and inclusion in sports marketing.

From authenticity as a game-changer to the power of short-form videos, compelling narratives, and impactful athlete-brand collaborations, gain insights from industry experts like Jessica Spencer and Heather Saldivar of Superfeet, pro golfer Shasta ...

A comprehensive look at the top 4 highest-paying women’s sports in 2023! From Golf's impressive earnings to the thrilling strides in Tennis, Basketball, and Ice Hockey, we explore the triumphs and challenges in closing the gender pay gap. Join us as ...

Join us for a recap of Parity Week by Gainbridge®, a celebration of women's sports with Billie Jean King, Annika Sorenstam, and Lyn St. James. From empowering discussions to exhilarating tennis and golf events, discover the top 10 moments that ...

Discover the perfect holiday gifts for women's sports fans in our comprehensive 2023 guide. From exclusive merchandise to must-have accessories, find unique ideas to surprise and delight every sports enthusiast.

Explore the dynamic realm of women's sports investment with our 11-step guide designed for growing businesses. Tap into new markets, champion gender equality, and establish a meaningful presence in a rapidly evolving sector.

Many brands waste sports sponsorship dollars on non-strategic partnerships. As athlete collaboration choices reflect your brand's long-term vision, are you ensuring every dollar counts?

Challenging a 2021 claim that women athletes don't deserve equal pay, this article delves into the deep financial contributions and influence of female athletes on their sport's microeconomy. By spotlighting the expenses they shoulder and the ...

Women's sports are currently experiencing a remarkable surge in popularity and sponsorship, marking a significant turning point for gender equality in the sporting world. With increased media coverage, growing fan engagement, and corporate ...