Gainbridge®, Parity, and the Women’s Sports Foundation® awarded $222,000 in 2025 to 32 athletes and organizations nationwide, expanding access to sports and education for girls and women. Now in its third year, the program honors Billie Jean King’s ...

Parity, the premier platform for professional women athlete partnerships, today announced a new partnership with Vitacost, a leading online retailer of vitamins, supplements and wellness essentials, making Vitacost the Official Online Health ...

Rule 40 limits how brands use Olympians in marketing. Learn the key deadlines, do’s and don’ts, and how to activate compliantly at Milano-Cortina 2026.

With four global soccer tournaments coming to the U.S. by 2031, brands have a six-year window to win big. Discover how investing in women’s soccer now can build equity, trust, and long-term ROI.

Why Women’s Soccer Fans Are the Untapped High‑ROI Audience You Should Invest In — Discover how trust, conversion, and brand affinity make women’s soccer fans the most valuable and underutilized audience in sports.

A new Parity report reveals U.S. women's soccer fans are the most loyal, trusting, and ready to spend — offering major opportunities for brands in apparel, tech, travel, and more. Discover key insights and untapped potential.

Discover why female tennis players top the list of highest-paid women athletes year after year, and what other women’s sports can learn from tennis’ winning formula for equal pay, sponsorships, and visibility.

The data is in: here’s what fans respond to (and what they don’t). It’s not enough to slap a logo on a jersey and call it a day. Today’s fans are looking for action and they’re rewarding the brands that deliver. According to Parity’s latest ...

Today’s consumers don’t just watch women’s sports. They trust the women who play them. And that trust drives action. New data from Parity’s U.S. Women’s Sports 2025: Give the Fans What They Want report confirms that pro women athletes are among the ...

The fact that Mary had an hour to do the interview for this piece should not be taken for granted. Mary Zoldak is a modern pentathlete, which involves training for 5 different sports. She also works a full time, 40 hour week job. How she has time ...

It’s no secret that American rugby is having a moment. While we see the Dancing with the Stars clips and the medal ceremonies, what we don’t often see is all of the work that went into making USA rugby competitive on the international stage. We also ...

Parity, the premier platform for professional women athlete partnerships, today announced the appointment of Risa Isard, Ph.D., as Director of Research and Insights. In her role, Isard will lead Parity’s research and data efforts, overseeing the ...