Women’s Basketball Is the Smart Play Marketers Aren’t Making (Yet)

Jul 15, 2023; Las Vegas, NV, USA; Team Wilson frontcourt Cheyenne Parker (32) and frontcourt Aja Wilson (22) celebrate after scoring against Team Stewart during the second half the 2023 WNBA All-Star Game at Michelob Ultra Arena. Mandatory Credit: Lucas Peltier-Imagn Images

The 2025 WNBA season marks a turning point. Brands that step in now have a rare opportunity: to lead in a space that’s growing fast, rich with stories, and still full of untapped potential.

The Market Is Speaking - Loudly

You’ve heard that the WNBA is growing. Here’s what that actually means in business terms:

• Viewership is skyrocketing. WNBA regular-season games saw average viewership up more than 170% year over year.
• Fans are highly engaged. Attendance jumped 48% in 2024. The league quadrupled video views on social media to nearly 2 billion last season. 
• Sponsors are reaping the benefits. The WNBA drove over $136M in sponsor media value last season, a record-setting leap that shows the league is delivering.

Why the WNBA Is Different

It’s where smart brand building meets meaningful impact.

The WNBA is built around real stories: grit, motherhood, advocacy, identity. It’s what fans remember. It’s what earns loyalty.

From Cheyenne Parker-Tyus competing while pregnant to Tiffany Hayes leading the launch of the Golden State Valkyries, this league gives you content with cultural and emotional weight - and relevance that lasts longer than a campaign window.

It’s still early enough to stand out.

While some brands have moved early, many haven’t. That creates a rare window: To stand out. To shape the space. To take advantage of historically undervalued assets while the category is still under-saturated.

These fans don’t just watch. They act.

WNBA fans show up, and they support brands that do the same. In a national survey of 5,000+ consumers, 32% said they’re more likely to buy from brands that back women’s sports. This isn’t just an awareness play. It’s performance marketing with emotional loyalty baked in.

Indiana Fever Kelsey Mitchell (0) and Indiana Fever Lexie Hull (10) smile Saturday, May 3, 2025, during a free throw at a preseason game between the Indiana Fever and the Washington Mystics at Gainbridge Fieldhouse in Indianapolis. © Grace Smith/IndyStar / USA TODAY NETWORK via Imagn Images

Don’t Just Sponsor. Stand Out.

The audience is here. The stories are here. The opportunity is here. Marketers who act now won’t just see the results. They’ll help define what’s next.

Let’s talk about what’s possible this season with Parity athletes leading the way.

Looking to align with WNBA players? We can help! Get in touch to explore exciting sponsorship opportunities.

About Parity, a Group 1001 Company
Minority-founded in 2020, Parity is a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes, and their fans, Parity has proudly put millions of dollars in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform connects brands like Microsoft, Morgan Stanley, AdventHealth, and Superfeet to over 1000 women athletes from 75+ sports, including well over 250 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co or follow us on Instagram, LinkedIn, and Facebook.