Marianne Schroer

In an era where marketers are constantly seeking authentic ways to connect with consumers, women's sports sponsorships offer a uniquely powerful opportunity that many brands have yet to fully recognize. Our recent research on women’s sports’ fans, ...

Every March, Women’s History Month provides brands with an extraordinary opportunity to celebrate the achievements of women and amplify the stories that inspire change. In the world of sports, where resilience, empowerment, and community thrive, ...