---
title: Resources | Marianne Schroer
description: Marianne Schroer is the Director of Marketing at Parity, where she champions equal opportunities for women athletes. She brings over 10 years of sports marketing expertise orchestrating major brand campaigns and product launches. A Duke University economics graduate, she is currently pursuing an Executive MBA at the Kellogg School of Management at Northwestern University.
image: https://impact.paritynow.co/hubfs/Screen%20Shot%202023-03-07%20at%2012.28.40%20PM.png
---

![Screen Shot 2023-03-10 at 8.55.53 AM](https://impact.paritynow.co/hs-fs/hubfs/Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png?width=300&name=Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png)

# Marianne Schroer

[![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_21042733.webp?width=600&name=USATSI_21042733.webp)

](https://impact.paritynow.co/womens-basketball-is-the-smart-play-marketers-arent-making-yet)

5/8/25 4:50 PM [Brand Marketing](https://impact.paritynow.co/author/marianne-schroer#)

### [ Women’s Basketball Is the Smart Play Marketers Aren’t Making (Yet) ](https://impact.paritynow.co/womens-basketball-is-the-smart-play-marketers-arent-making-yet)

 The 2025 WNBA season marks a turning point. Brands that step in now have a rare opportunity: to lead in a space that’s growing fast, rich with stories, and still full of untapped potential.

[![](https://impact.paritynow.co/hs-fs/hubfs/blog%20infographics%20(1).png?width=600&name=blog%20infographics%20(1).png)

](https://impact.paritynow.co/the-early-mover-advantage-why-now-is-the-time-to-invest-in-womens-sports)

4/8/25 5:53 PM [Brand Marketing](https://impact.paritynow.co/author/marianne-schroer#)

### [ The Early Mover Advantage: Why Now is the Time to Invest in Women's Sports ](https://impact.paritynow.co/the-early-mover-advantage-why-now-is-the-time-to-invest-in-womens-sports)

 The women's sports landscape is experiencing a seismic shift. Our recent research reveals that 54% of women's sports fans have only begun watching in the last three years, and 28% are watching more this year than last. For brands, this presents a ...

[![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/repost-summerbelle-CkrDcfYu0zF%20(1).jpeg?width=600&name=repost-summerbelle-CkrDcfYu0zF%20(1).jpeg)

](https://impact.paritynow.co/the-hidden-roi-of-womens-sports-sponsorships-5-data-driven-insights-brands-need-to-know)

2/24/25 4:15 PM [Brand Marketing](https://impact.paritynow.co/author/marianne-schroer#)

### [ The Hidden ROI of Women's Sports Sponsorships: 5 Data-Driven Insights Brands Need to Know ](https://impact.paritynow.co/the-hidden-roi-of-womens-sports-sponsorships-5-data-driven-insights-brands-need-to-know)

 In an era where marketers are constantly seeking authentic ways to connect with consumers, women's sports sponsorships offer a uniquely powerful opportunity that many brands have yet to fully recognize. Our recent research on women’s sports’ fans, ...

[![](https://impact.paritynow.co/hs-fs/hubfs/_Womens%20Sports%20Sponsorships%20A%20Guide%20to%20Authentic%20History%20Month%20Campaigns-1.png?width=600&name=_Womens%20Sports%20Sponsorships%20A%20Guide%20to%20Authentic%20History%20Month%20Campaigns-1.png)

](https://impact.paritynow.co/celebrating-womens-history-month-through-authentic-sponsorships-in-sports)

1/8/25 10:00 AM [Brand Marketing](https://impact.paritynow.co/author/marianne-schroer#)

### [ Celebrating Women’s History Month Through Authentic Sponsorships in Sports ](https://impact.paritynow.co/celebrating-womens-history-month-through-authentic-sponsorships-in-sports)

 Every March, Women’s History Month provides brands with an extraordinary opportunity to celebrate the achievements of women and amplify the stories that inspire change. In the world of sports, where resilience, empowerment, and community thrive, ...

[Previous](https://impact.paritynow.co/author/marianne-schroer#) [All](https://impact.paritynow.co/all) [Next](https://impact.paritynow.co/author/marianne-schroer#)

![](https://px.ads.linkedin.com/collect/?pid=5302852&fmt=gif)

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