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See what we’re up to, meet our athletes and read about the trends shaping our work.
November 21, 2023 at 2:52 PM

Clicks, Shares & Hearts: Social Media is Closing the Women’s Sports Coverage Gap

Women's sports are narrowing the visibility gap by harnessing social media, skillfully creating exposure where traditional media lags. This is more than just self-promotion for these women athletes; it's a call to action for media outlets to step up ...
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August 16, 2023 at 10:30 AM

WTF is Rule 40?

Unravel the complexities of Rule 40 and its implications for Olympic and Paralympic marketing. In this how-to, discover how brand marketers can collaborate with women athletes amidst restrictions, leveraging their impact for powerful campaigns ...
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July 17, 2023 at 1:55 PM

30 Women Athletes You Should Know and Invest In Right Now

These 30 remarkable women athletes are shaping the future of sports. Unlock the untapped potential of investing in women's sports and witness how these athletes and their dedicated fan bases bring immense value to any brand.
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May 22, 2023 at 3:02 PM

Stepping Up Your Game: The Athlete-Influencer

Whether you just received your first brand deal or you’re a seasoned content creator, fulfilling partnership asks can, at times, feel overwhelming.
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February 27, 2023 at 10:00 AM

5 creative marketing ideas to grow your brand with pro athletes

The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples.
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January 6, 2023 at 7:00 PM

5 ways your brand can work with Parity

Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...
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December 2, 2022 at 7:15 PM

The power of athlete testimonials for wearable fitness technology

A detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales leads...
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November 7, 2022 at 10:23 PM

What is the athlete influencer marketing ROI for brands?

With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.
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October 11, 2022 at 3:45 PM

6 ways to capitalize on TikTok influencer marketing

TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand.
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October 5, 2022 at 1:36 AM

How to do an Instagram giveaway with athletes

When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success...
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August 23, 2022 at 11:10 PM

How athlete influencer marketing can grow your brand awareness

Women athlete influencers can easily drive brand awareness by connecting with their devoted fanbase on a personal level & maintaining authenticity.
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