--- title: Resources | Influencers 101 description: Influencers 101 | See what Parity is up to, meet our athletes, 
and read about the trends shaping our work. image: https://impact.paritynow.co/hubfs/Screen%20Shot%202023-03-07%20at%2012.28.40%20PM.png --- ![Screen Shot 2023-03-10 at 8.55.53 AM](https://impact.paritynow.co/hs-fs/hubfs/Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png?width=300&name=Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png) ### RESOURCES See what we’re up to, meet our athletes and read about the trends shaping our work. - [Show all](https://impact.paritynow.co) - [Influencers 101](https://impact.paritynow.co/tag/influencers-101) - [Marketing Trends](https://impact.paritynow.co/tag/marketing-trends) - [Athlete Spotlight](https://impact.paritynow.co/tag/athlete-spotlight) - [Parity News](https://impact.paritynow.co/tag/parity-news) Show all Athlete Branding Athlete Resources Athlete Spotlight Brand Marketing Equality Fans Hockey Industry Specific Influencers 101 Leagues Luge Marketing Trends NFT NIL NWSL Olympics Paralympics Parity News Partnerships Press Release Research Sponsorship Sports Business Track and Field [![](https://impact.paritynow.co/hs-fs/hubfs/Screenshot%202023-11-02%20at%204.06.14%20PM.png?width=600&name=Screenshot%202023-11-02%20at%204.06.14%20PM.png) ](https://impact.paritynow.co/clicks-shares-and-hearts-social-media-is-closing-the-womens-sports-coverage-gap) 11/21/23 2:52 PM [Influencers 101](https://impact.paritynow.co/tag/influencers-101#) ### [ Clicks, Shares & Hearts: Social Media is Closing the Women’s Sports Coverage Gap ](https://impact.paritynow.co/clicks-shares-and-hearts-social-media-is-closing-the-womens-sports-coverage-gap) Women's sports are narrowing the visibility gap by harnessing social media, skillfully creating exposure where traditional media lags. This is more than just self-promotion for these women athletes; it's a call to action for media outlets to step up ... [![](https://impact.paritynow.co/hs-fs/hubfs/Tokyo%20flag%20(1).jpg?width=600&name=Tokyo%20flag%20(1).jpg) ](https://impact.paritynow.co/wtf-is-rule-40) 8/16/23 10:30 AM [Influencers 101](https://impact.paritynow.co/tag/influencers-101#) ### [ WTF is Rule 40? ](https://impact.paritynow.co/wtf-is-rule-40) Unravel the complexities of Rule 40 and its implications for Olympic and Paralympic marketing. In this how-to, discover how brand marketers can collaborate with women athletes amidst restrictions, leveraging their impact for powerful campaigns ... [![](https://impact.paritynow.co/hs-fs/hubfs/Ashleigh%20Johnson%202.jpeg?width=600&name=Ashleigh%20Johnson%202.jpeg) ](https://impact.paritynow.co/30-women-athletes-you-should-know-and-invest-in-right-now) 7/17/23 1:55 PM [Brand Marketing](https://impact.paritynow.co/tag/influencers-101#) ### [ 30 Women Athletes You Should Know and Invest In Right Now ](https://impact.paritynow.co/30-women-athletes-you-should-know-and-invest-in-right-now) These 30 remarkable women athletes are shaping the future of sports. Unlock the untapped potential of investing in women's sports and witness how these athletes and their dedicated fan bases bring immense value to any brand. [![](https://impact.paritynow.co/hs-fs/hubfs/Untitled%20design%20(9).png?width=600&name=Untitled%20design%20(9).png) ](https://impact.paritynow.co/stepping-up-your-game-the-athlete-influencer) 5/22/23 3:02 PM [Brand Marketing](https://impact.paritynow.co/tag/influencers-101#) ### [ Stepping Up Your Game: The Athlete-Influencer ](https://impact.paritynow.co/stepping-up-your-game-the-athlete-influencer) Whether you just received your first brand deal or you’re a seasoned content creator, fulfilling partnership asks can, at times, feel overwhelming. [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/pexels-theresa-kumazah-10761715.jpg?width=600&name=pexels-theresa-kumazah-10761715.jpg) ](https://impact.paritynow.co/5-creative-marketing-ideas-to-grow-your-brand-with-pro-athletes) 2/27/23 10:00 AM [Influencers 101](https://impact.paritynow.co/tag/influencers-101#) ### [ 5 creative marketing ideas to grow your brand with pro athletes ](https://impact.paritynow.co/5-creative-marketing-ideas-to-grow-your-brand-with-pro-athletes) The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples. [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/EOS_Annie_Kunz_3373_AA_V1.png?width=600&name=EOS_Annie_Kunz_3373_AA_V1.png) ](https://impact.paritynow.co/5-ways-your-brand-can-work-with-parity) 1/6/23 7:00 PM [Brand Marketing](https://impact.paritynow.co/tag/influencers-101#) ### [ 5 ways your brand can work with Parity ](https://impact.paritynow.co/5-ways-your-brand-can-work-with-parity) Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly... [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/dna-vibe.webp?width=600&name=dna-vibe.webp) ](https://impact.paritynow.co/the-power-of-athlete-testimonials-for-fitness-wearable-technology) 12/2/22 7:15 PM [Brand Marketing](https://impact.paritynow.co/tag/influencers-101#) ### [ The power of athlete testimonials for wearable fitness technology ](https://impact.paritynow.co/the-power-of-athlete-testimonials-for-fitness-wearable-technology) A detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales leads... [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/EOS_Annie_Kunz_3613_AA_V1-SOCIAL2.jpg?width=600&name=EOS_Annie_Kunz_3613_AA_V1-SOCIAL2.jpg) ](https://impact.paritynow.co/what-is-influencer-marketing-roi-for-athletes) 11/7/22 10:23 PM [Brand Marketing](https://impact.paritynow.co/tag/influencers-101#) ### [ What is the athlete influencer marketing ROI for brands? ](https://impact.paritynow.co/what-is-influencer-marketing-roi-for-athletes) With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing. [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/pexels-ivan-samkov-7676406.jpg?width=600&name=pexels-ivan-samkov-7676406.jpg) ](https://impact.paritynow.co/capitalize-on-tiktok-influencer-marketing) 10/11/22 3:45 PM [Brand Marketing](https://impact.paritynow.co/tag/influencers-101#) ### [ 6 ways to capitalize on TikTok influencer marketing ](https://impact.paritynow.co/capitalize-on-tiktok-influencer-marketing) TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand. [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/pexels-ivan-samkov-7676824.jpg?width=600&name=pexels-ivan-samkov-7676824.jpg) ](https://impact.paritynow.co/how-to-instagram-giveaway-athletes) 10/5/22 1:36 AM [Brand Marketing](https://impact.paritynow.co/tag/influencers-101#) ### [ How to do an Instagram giveaway with athletes ](https://impact.paritynow.co/how-to-instagram-giveaway-athletes) When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success... [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/EOS_Abby_Gustaitis_4669_AA_V1.jpg?width=600&name=EOS_Abby_Gustaitis_4669_AA_V1.jpg) ](https://impact.paritynow.co/how-athlete-influencer-marketing-can-grow-brand-awareness) 8/23/22 11:10 PM [Brand Marketing](https://impact.paritynow.co/tag/influencers-101#) ### [ How athlete influencer marketing can grow your brand awareness ](https://impact.paritynow.co/how-athlete-influencer-marketing-can-grow-brand-awareness) Women athlete influencers can easily drive brand awareness by connecting with their devoted fanbase on a personal level & maintaining authenticity. 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