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See what we’re up to, meet our athletes and read about the trends shaping our work.
Kara Winger Aug 16, 2023 10:30:00 AM

WTF is Rule 40?

Unravel the complexities of Rule 40 and its implications for Olympic and Paralympic marketing. In this how-to, discover how brand marketers can collaborate with women athletes amidst restrictions, leveraging their impact for powerful campaigns before, during, and after the Games.
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Emmy Ma Jul 17, 2023 1:55:49 PM

30 Women Athletes You Should Know and Invest In Right Now

These 30 remarkable women athletes are shaping the future of sports. Unlock the untapped potential of investing in women's sports and witness how these athletes and their dedicated fan bases bring immense value to any brand.
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Emmy Ma May 22, 2023 3:02:57 PM

Stepping Up Your Game: The Athlete-Influencer

Whether you just received your first brand deal or you’re a seasoned content creator, fulfilling partnership asks can, at times, feel overwhelming.
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Alana Casner Feb 27, 2023 10:00:00 AM

5 creative marketing ideas to grow your brand with pro athletes

The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples.
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Alana Casner Jan 6, 2023 7:00:00 PM

5 ways your brand can work with Parity

Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...
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Emmy Ma Dec 2, 2022 7:15:00 PM

The power of athlete testimonials for wearable fitness technology

A detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales leads...
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Kara Winger Nov 7, 2022 10:23:00 PM

What is the athlete influencer marketing ROI for brands?

With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.
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Kara Winger Oct 11, 2022 3:45:00 PM

6 ways to capitalize on TikTok influencer marketing

TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand.
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Kara Winger Oct 5, 2022 1:36:00 AM

How to do an Instagram giveaway with athletes

When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success...
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Kara Winger Aug 23, 2022 11:10:00 PM

How athlete influencer marketing can grow your brand awareness

Women athlete influencers can easily drive brand awareness by connecting with their devoted fanbase on a personal level & maintaining authenticity.
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