PBX Pickleball Names Parity as an Official Partner and Signs Notable Women Olympians and Retired Pro Athletes for Inaugural Season
Parity and PBX Pickleball, a new organization that unites the pickleball community with retired professional athletes, today announced that Parity has been named as an official partner to drive women athlete participation in PBX events.
5 Things We Can’t Unsee About Women’s Sports from Our Fan Survey
A whopping 98% of Parity athlete fans expressed their eagerness to watch more women's sports. From increased viewership to behind-the-scenes content, find out what fans truly desire and why brands who don’t get involved now are about to be left in the dust.
Lauren Kuntz Breaks World Record at ICO for ALL CHAMPIONSHIPS Powered by Parity
On July 22 - 23, 2023, at ICO for ALL powered by Parity, world champion double decathlete Lauren Kuntz broke the women's Icosathlon world record with 11,653 points. A must-read interview with the trailblazer athlete who's advocating gender equity in the Icosathlon.
Parity Impact Report 2020 - 2022
We've partnered with dynamic brands on impactful marketing campaigns and put over $2 million dollars in the pockets of women athletes since our inception.
Parity Appoints Leela Srinivasan as CEO
Seasoned executive and three-time CMO of high-growth companies joins to lead Parity through its next phase.
Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection
Titled “Fire Within,” Jayna's NFT unlocks limited-edition items including autographed merchandise, a social video message, and more. Award-winning artist Borbay...
Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales
Miller’s hire signals continued growth and new opportunities for the company working to generate billions in revenue for elite women athletes...
Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote
More than 40 pieces of original artwork featuring athletes in the 2022 WNBA Commissioner’s Cup Championship Game players will be available...
Parity announces first Athlete Ambassador Program participants
Say hello to our newest Parity team members! It’s no secret that our mission is to get elite women athletes paid what they deserve...
Parity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes
In a bold step to create lasting and meaningful change in women’s sports, Group 1001 will become a majority stakeholder in Parity...
Parity athletes bring home 26 medals from 2022 Beijing Winter Olympic Games
More than 50 Parity athletes representing six countries competed at the 2022 Beijing Winter Olympic Games, February 4-27, 2022.
To whom it may concern... Stop belittling women's sports
It's an uphill battle for women athletes to get the airtime they deserve, and nonsense like this just makes it even harder...