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See what we’re up to, meet our athletes and read about the trends shaping our work.
Alana Casner Aug 31, 2023 11:40:50 AM

PBX Pickleball Names Parity as an Official Partner and Signs Notable Women Olympians and Retired Pro Athletes for Inaugural Season

Parity and PBX Pickleball, a new organization that unites the pickleball community with retired professional athletes, today announced that Parity has been named as an official partner to drive women athlete participation in PBX events.
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Phillippa Thomson Aug 8, 2023 10:19:11 AM

5 Things We Can’t Unsee About Women’s Sports from Our Fan Survey

A whopping 98% of Parity athlete fans expressed their eagerness to watch more women's sports. From increased viewership to behind-the-scenes content, find out what fans truly desire and why brands who don’t get involved now are about to be left in the dust.
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Emmy Ma Jul 20, 2023 10:30:00 AM

Lauren Kuntz Breaks World Record at ICO for ALL CHAMPIONSHIPS Powered by Parity

On July 22 - 23, 2023, at ICO for ALL powered by Parity, world champion double decathlete Lauren Kuntz broke the women's Icosathlon world record with 11,653 points. A must-read interview with the trailblazer athlete who's advocating gender equity in the Icosathlon.
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Elizabeth Montavon Jun 2, 2023 10:39:20 AM

Parity Impact Report 2020 - 2022

We've partnered with dynamic brands on impactful marketing campaigns and put over $2 million dollars in the pockets of women athletes since our inception.
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Alana Casner May 9, 2023 9:01:21 AM

Parity Appoints Leela Srinivasan as CEO

Seasoned executive and three-time CMO of high-growth companies joins to lead Parity through its next phase.
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Ashley Mitchell Nov 28, 2022 7:55:00 PM

Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection

Titled “Fire Within,” Jayna's NFT unlocks limited-edition items including autographed merchandise, a social video message, and more. Award-winning artist Borbay...
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Ashley Mitchell Aug 29, 2022 5:45:00 PM

Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales

Miller’s hire signals continued growth and new opportunities for the company working to generate billions in revenue for elite women athletes...
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Ashley Mitchell Jul 22, 2022 6:45:00 PM

Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote

More than 40 pieces of original artwork featuring athletes in the 2022 WNBA Commissioner’s Cup Championship Game players will be available...
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Ashley Mitchell Jun 2, 2022 8:54:00 PM

Parity announces first Athlete Ambassador Program participants

Say hello to our newest Parity team members! It’s no secret that our mission is to get elite women athletes paid what they deserve...
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Ashley Mitchell Mar 29, 2022 7:26:00 PM

Parity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes

In a bold step to create lasting and meaningful change in women’s sports, Group 1001 will become a majority stakeholder in Parity...
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Ashley Mitchell Mar 3, 2022 11:51:00 PM

Parity athletes bring home 26 medals from 2022 Beijing Winter Olympic Games

More than 50 Parity athletes representing six countries competed at the 2022 Beijing Winter Olympic Games, February 4-27, 2022.
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Phillippa Thomson Feb 19, 2022 12:36:00 AM

To whom it may concern... Stop belittling women's sports

It's an uphill battle for women athletes to get the airtime they deserve, and nonsense like this just makes it even harder...
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