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See what we’re up to, meet our athletes and read about the trends shaping our work.
Elizabeth Montavon Sep 29, 2023 2:05:49 PM

How to Maximize Your Sports Sponsorship Impact

Many brands waste sports sponsorship dollars on non-strategic partnerships. As athlete collaboration choices reflect your brand's long-term vision, are you ensuring every dollar counts?
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Charlotte Ebel Sep 28, 2023 11:32:46 AM

The Double-Edged Sword of NIL

Exploring the implications of NCAA's NIL rule: While the policy brings financial gains for college athletes, especially in football and basketball, it amplifies existing disparities in sports funding. Dive into how this impacts women athletes and challenges the myths surrounding the profitability of women's sports.
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Sosha Lewis Sep 20, 2023 1:05:40 PM

Still Billie Jean: 50 Years of Milestones in Women’s Sports

Commemorating 50 years since Billie Jean King's groundbreaking 'Battle of the Sexes' victory, we delve into monumental moments in women's sports. From the foundation of the Women’s Tennis Association Tour to the fight for equal pay, explore how BJK's legacy, combined with countless milestones, has shaped the journey of women athletes over five decades.
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Sosha Lewis Sep 14, 2023 10:00:00 AM

CrossFit: A Sport that is Doing Equity Right

CrossFit has taken a powerful stance on equal pay and body positivity, challenging stereotypes and leading the way in redefining parity for women in sports. When will other sports take note?
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Charlotte Ebel Sep 12, 2023 10:32:50 AM

More Women’s Soccer: Why the New USL Super League is Actually a Good Thing

Exploring the positive potential of the USL Super League's introduction to the women's soccer landscape: from providing new investment opportunities and broadening market exposure, to doubling professional roster spots and fostering healthy competition with the NWSL. Could this be the unexpected boon the sport needs?
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Sosha Lewis Sep 7, 2023 7:58:09 AM

Changing the Narrative — Is SEO Hurting Women's Sports?

Analyzing the concerning online search trends surrounding women athletes, this article highlights how SEO biases and media narratives diminish the potential of women's sports. Delving deep into the challenges, it advocates for change and equality in digital representation.
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Alana Casner Aug 31, 2023 11:40:50 AM

PBX Pickleball Names Parity as an Official Partner and Signs Notable Women Olympians and Retired Pro Athletes for Inaugural Season

Parity and PBX Pickleball, a new organization that unites the pickleball community with retired professional athletes, today announced that Parity has been named as an official partner to drive women athlete participation in PBX events.
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Kara Winger Aug 30, 2023 2:48:35 PM

I Retired, Now What?

An open letter to athletes looking at or living through retirement. Spoiler: life is just as good on this side.
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Kara Winger Aug 22, 2023 2:17:22 PM

15 Need-to-Know Numbers From the Women's World Cup

2023 Women's World Cup breaks historic records! Discover unparalleled viewership, stadium attendance, and the meteoric rise of women's soccer. Unearth the compelling stats and milestones that set this year apart.
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Elizabeth Montavon Aug 18, 2023 10:00:00 AM

How Much Does It Cost to Be a Woman Athlete?

Challenging a 2021 claim that women athletes don't deserve equal pay, this article delves into the deep financial contributions and influence of female athletes on their sport's microeconomy. By spotlighting the expenses they shoulder and the economic ripple effects they create, this piece underscores the value and worth of women in sports, not just as performers but as potent economic drivers.
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Kara Winger Aug 16, 2023 10:30:00 AM

WTF is Rule 40?

Unravel the complexities of Rule 40 and its implications for Olympic and Paralympic marketing. In this how-to, discover how brand marketers can collaborate with women athletes amidst restrictions, leveraging their impact for powerful campaigns before, during, and after the Games.
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Dani Aravich Aug 10, 2023 12:46:42 PM

Beyond Limitations: Taking Action for Athletes with Disabilities

A Paralympian’s passionate call to action for athletes with disabilities and creating a more accessible society.
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