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See what we’re up to, meet our athletes and read about the trends shaping our work.
February 13, 2024 at 10:15 AM

Meet the 1,000 Women Athletes Working with Parity

Discover one of Parity's monumental achievements: uniting 1000 women athletes in a vibrant celebration of diversity, talent, and empowerment in sports. In this infographic, explore their stories, achievements, and the future of partnerships in ...
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February 8, 2024 at 2:11 PM

Forget Brand Sponsorship - Women’s Sports Need Brand Intervention

Moving beyond the conventional concept of brand sponsorship, this piece argues for a more impactful, purpose-driven engagement by brands in women's sports. Brand intervention is presented as a bold and necessary action to address the industry's ...
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February 7, 2024 at 9:45 AM

Tampa Bay Sun FC Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for Club and Team Players

Parity partners with Tampa Bay Sun FC to empower women athletes, celebrating National Girls and Women in Sports Day with a focus on closing the gender gap in professional sports. This collaboration aims to enhance visibility and revenue ...
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February 6, 2024 at 10:35 AM

The Best Football Players You've Never Heard Of

Highlighting the overlooked history of women in American football, this narrative reveals the enduring spirit and breakthroughs of women who have defied conventions to play, coach, and lead in a sport entwined with masculine identity. It spotlights ...
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February 1, 2024 at 5:52 PM

Empowering Insights: A Roundup of Top Moments from Our “Playbook for Brands to Win in Women's Sports” Webinar

From authenticity as a game-changer to the power of short-form videos, compelling narratives, and impactful athlete-brand collaborations, gain insights from industry experts like Jessica Spencer and Heather Saldivar of Superfeet, pro golfer Shasta ...
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January 30, 2024 at 5:35 PM

Training for the Olympics as a Fourth Year Medical School Student

On February 8th, 2024, my team Nigeria will be playing against Senegal in the FIBA Olympic Qualifying Tournament in Antwerp, Belgium in the biggest game of my 21-year-career playing organized basketball. The winner of this game will likely collect 1 ...
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January 26, 2024 at 10:29 AM

Survey Says: Fans Want More Brands To Sponsor Women’s Sports

Unveiling a pivotal survey result: 74% of general sports fans urge brands to sponsor men's and women's sports equally. This blog delves into the shifting attitudes towards gender equality in sports sponsorships, highlighting the economic benefits ...
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January 25, 2024 at 12:01 PM

Competing in My First X Games at 34 Years Old

There used to be a stigma around women's snowboarding that once you hit 30, you either get dropped by your sponsors or you strictly ride powder because you're too old for those kinds of things, and you should make sure you don’t get hurt in case you ...
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January 24, 2024 at 11:25 AM

Our 10 Favorite Business Wins for U.S. Women’s Sports in 2023

2023 in Review: 10 major business achievements in U.S. women's sports. Featuring unprecedented attendance records, strategic equality initiatives, and historic revenue growth, these highlights showcase a transformative year setting a dynamic course ...
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January 19, 2024 at 1:19 PM

Don’t Call Me An Olympian

In this blog, Sosha Lewis illuminates the journey and achievements of Emma Schieck, a gold medalist in sitting volleyball at the 2020 Summer Paralympics. Schieck emphasizes the importance of recognizing and valuing Paralympians for their unique ...
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January 17, 2024 at 12:03 PM

Two Years Ago I Was on My Deathbed — Now I'm Training For The Olympics

Two years ago, I was in [a] Cincinnati hospital fighting for my life. After three knee surgeries (ACL), I earned a knee infection that almost cost me my leg and, after becoming allergic to the first dose of antibiotics, my life. All alone in a ...
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January 9, 2024 at 1:35 PM

New Year's Goal Setting Tips from an Elite Athlete

January's gym rush is real, but did you know 80% of new members quit within 5 months? This blog offers practical tips from an elite athlete on making a fitness regime sustainable. From starting small to adapting goals, learn how to make your health ...
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