Gainbridge®, Parity, and Women’s Sports Foundation partner for second annual Parity Week to award grants to organizations that support girls and women, including one in Billie Jean King’s honor. As part of this year’s “Parity Week by Gainbridge®: ...

Learn how women athletes are revolutionizing marketing strategies and community engagement. Discover 10 key strategies to enhance profits and promote diversity and inclusion in sports marketing.

I felt out of place or put on a pedestal as an Olympic hopeful athlete. If I didn’t have a type of food or drink at a gathering I was asked, “Oh can you not have that as an Olympic athlete, is it against your ‘diet’?” and if I had a drink or a food ...

The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today announced the official launch of their new Athlete ...

Sexual assault thrives in silence and secrecy, but by sharing my story, raising awareness, and demanding accountability, I hope to create a safer and more inclusive environment for athletes of all genders. Together, we can dismantle the culture of ...

Unpack the transformative journey of women's basketball, highlighting its recent surge in popularity and impact. This blog examines the pivotal moments and changes within the women's sports ecosystem, showcasing how today's stars, such as Caitlin ...

Explore the intricacies of the athlete economy beyond the glitz of big-figure deals, focusing on the financial challenges and opportunities for women athletes on their journey to the top. This blog delves into the often overlooked aspects of pro ...

I heard so many people say, “You took the easy road out to make the Nigerian Olympic team, because Team USA is one of the hardest teams to make in the world.” Let’s dissect that real quick. They aren’t wrong about Team USA being one of the hardest ...

Body dysmorphia is a preoccupation with perceived flaws in appearance, which can significantly impact daily functioning and well-being. I feel it’s worse than it’s ever been with social media in general, where it’s part of an athlete's job to post ...

When it comes to outdoor and extreme sports, women often find themselves at the top of a game few are playing. They’ve become so specialized that sharing a workout with someone becomes really tricky: often, to train with other women is to pump the ...

In my attempt to balance a professional sports career, military career and be a wife, I quickly noticed the relational hardship of feeling like we lived separate lives. It wasn’t until December of 2022, when I was competing in my first World Cup ...

Unveiling the rise of women’s sports media coverage and its trajectory for rapid expansion. This article sheds light on the shift from the minimal '4%' to an impressive 15% share of media attention, thanks to pioneering media companies and the ...