June is widely recognized as the month during which we celebrate the LGBTQ+ community in all its power and diversity. It’s also the month in which many companies and brands signal their support to the LGBTQ+ community. While some do it well, many ...

Parity is thrilled to announce that Elizabeth Montavon, Director of Athlete Marketing and Social Media has been named a winner in the SurveyMonkey Curiosity Awards. The awards program recognizes ten exceptional marketers at SurveyMonkey customer ...

“I’m done” I said through sobs as tears soaked my shirt. “I don’t want to do this anymore. I’m not good enough to do this.” Andrew, my rock of a husband, and I were sitting in the sunroom of the house we were staying at in Silver City, New Mexico. ...

Examine the key trends propelling growth in women's sports in 2024. From league expansions to innovative merchandise and significant brand interventions, this report outlines the future and emerging investment opportunities in the evolving women’s ...

A year before my first pro race, I anxiously approached Lyn St. James with a copy of her autobiography. I annotated the pages, dreaming of obtaining corporate sponsorships and surviving terrifying crashes. Ten years later, I had the privilege of ...

Opening night, drew 2.9 million viewers. There has been a 2,557% increase in the league’s YouTube subscribers throughout the season with over 106,000 subscribers and more than 40 million views. Thanks to fans tuning into every game, and showing up ...

Discover the latest insights into women's sports fandom with the largest global survey conducted by SurveyMonkey and Parity. This groundbreaking study, titled "From Moment to Mainstream: What Consumers in 7 Countries Really Think About Sports," ...

Erin told her parents she wanted to be an Olympian when she was just six years old. Trusting their daughter’s intuition, Erin’s parents put her in ballet and gymnastics, which gave her an early taste for discipline and body awareness, both of which ...

Gainbridge®, Parity, and Women’s Sports Foundation partner for second annual Parity Week to award grants to organizations that support girls and women, including one in Billie Jean King’s honor. As part of this year’s “Parity Week by Gainbridge®: ...

Learn how women athletes are revolutionizing marketing strategies and community engagement. Discover 10 key strategies to enhance profits and promote diversity and inclusion in sports marketing.

I felt out of place or put on a pedestal as an Olympic hopeful athlete. If I didn’t have a type of food or drink at a gathering I was asked, “Oh can you not have that as an Olympic athlete, is it against your ‘diet’?” and if I had a drink or a food ...

The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today announced the official launch of their new Athlete ...