But as January began the world shut down for COVID-19. I was in critical parts of my recovery when UCLA was forced to close and the stay at home order was put in place for California. I went from doing my ACL rehab every single day in our athletic ...

Having a woman figure front & center in the brand identity of the Olympic Games is significant, but what’s especially important to note here is that a decision like this was most likely not taken lightly by the IOC. Knowing how big the business ...

Parity appoints Mandy Anderson as VP of Sales, bringing her extensive media experience to lead revenue growth and expand sponsorship opportunities for professional women athletes.

Just because our gender is female does not indicate we are any less capable or less deserving of sponsorships. Every woman I know out there competing in and Olympic, Paralympic or non-Olympic sport works their hardest and recent Parity research ...

Discover the inspiring stories of five Parity athletes poised to shine at the 2024 Paris Olympics. Get to know these standout women athletes before anyone else does.

That’s perhaps why she was so shocked when captain Lauren Doyle asked Naya to help her turn the captaincy into a shared position. Naya said she would agree to the co-captain role on one condition: that Lauren would have difficult conversations with ...

One other key change that’s happening in sports as the space shifts to include more women, is a change to who are the core customers of sports - aka fans. Specifically when it comes to women’s sports, fans are skewing much younger than ever before. ...

On the day of the Paralympic Team announcement, I was on the Zoom call waiting for my name to be announced; and just like that, I made my first Paralympic team at the age of 18 and was the youngest wheelchair racer on the U.S Tokyo Paralympic Games ...

June is widely recognized as the month during which we celebrate the LGBTQ+ community in all its power and diversity. It’s also the month in which many companies and brands signal their support to the LGBTQ+ community. While some do it well, many ...

Parity is thrilled to announce that Elizabeth Montavon, Director of Athlete Marketing and Social Media has been named a winner in the SurveyMonkey Curiosity Awards. The awards program recognizes ten exceptional marketers at SurveyMonkey customer ...

“I’m done” I said through sobs as tears soaked my shirt. “I don’t want to do this anymore. I’m not good enough to do this.” Andrew, my rock of a husband, and I were sitting in the sunroom of the house we were staying at in Silver City, New Mexico. ...

Examine the key trends propelling growth in women's sports in 2024. From league expansions to innovative merchandise and significant brand interventions, this report outlines the future and emerging investment opportunities in the evolving women’s ...