--- title: Resources (3) description: "See what Parity is up to, meet our athletes, 
and read about the trends shaping our work. (3)" image: https://impact.paritynow.co/hubfs/Screen%20Shot%202023-03-07%20at%2012.28.40%20PM.png --- ![Screen Shot 2023-03-10 at 8.55.53 AM](https://impact.paritynow.co/hs-fs/hubfs/Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png?width=300&name=Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png) ### RESOURCES See what we’re up to, meet our athletes and read about the trends shaping our work. - [Show all](https://impact.paritynow.co) - [Influencers 101](https://impact.paritynow.co/tag/influencers-101) - [Marketing Trends](https://impact.paritynow.co/tag/marketing-trends) - [Athlete Spotlight](https://impact.paritynow.co/tag/athlete-spotlight) - [Parity News](https://impact.paritynow.co/tag/parity-news) Show all Athlete Branding Athlete Resources Athlete Spotlight Brand Marketing Equality Fans Hockey Industry Specific Influencers 101 Leagues Luge Marketing Trends NFT NIL NWSL Olympics Paralympics Parity News Partnerships Press Release Research Sponsorship Sports Business Track and Field [![](https://impact.paritynow.co/hs-fs/hubfs/Blog%20intro%20images.webp?width=600&name=Blog%20intro%20images.webp) ](https://impact.paritynow.co/slay-your-roi-gen-z-womens-sports) 11/13/25 10:00 AM [Research](https://impact.paritynow.co/page/3#) ### [ Slay your ROI: Gen Z x Women’s Sports ](https://impact.paritynow.co/slay-your-roi-gen-z-womens-sports) Explore how Gen Z’s $12 trillion spending power and passion for equality are reshaping women’s sports. See why brands investing in women athletes are building trust, relevance, and ROI. [![](https://impact.paritynow.co/hs-fs/hubfs/TeamMT_CommunityOne%20(1).jpg?width=600&name=TeamMT_CommunityOne%20(1).jpg) ](https://impact.paritynow.co/brand-partnerships-in-womens-sports-how-team-mt-redefines-winning) 10/23/25 9:25 AM [Brand Marketing](https://impact.paritynow.co/page/3#) ### [ Brand Partnerships in Women’s Sports: How Team M&T Redefines Winning ](https://impact.paritynow.co/brand-partnerships-in-womens-sports-how-team-mt-redefines-winning) Discover how M&T Bank’s Team M&T, built in partnership with Parity, is redefining brand partnerships in women’s sports through purpose-driven storytelling, authentic athlete advocacy, and real community impact beyond traditional sponsorships. [![](https://impact.paritynow.co/hs-fs/hubfs/tatiana-calderon-colombia.png?width=600&name=tatiana-calderon-colombia.png) ](https://impact.paritynow.co/what-latina-athletes-told-us-honoring-identity-exposing-inequity) 10/16/25 9:30 AM [Athlete Spotlight](https://impact.paritynow.co/page/3#) ### [ What Latina Athletes Told Us: Honoring Identity, Exposing Inequity ](https://impact.paritynow.co/what-latina-athletes-told-us-honoring-identity-exposing-inequity) Discover insights from 75+ Latina professional athletes across 25+ sports. As Hispanic Heritage Month ends, Parity celebrates their stories, revealing both shared pride in identity and the economic inequities shaping women’s sports today. [![](https://impact.paritynow.co/hs-fs/hubfs/da763dbd-b5b8-4722-978d-6588a509ae46.sized-1000x1000%20(1).jpeg?width=600&name=da763dbd-b5b8-4722-978d-6588a509ae46.sized-1000x1000%20(1).jpeg) ](https://impact.paritynow.co/from-philadelphia-to-the-podium-the-power-of-focus-and-courage) 10/6/25 2:56 PM [Athlete Spotlight](https://impact.paritynow.co/page/3#) ### [ From Philadelphia to the Podium: The Power of Focus and Courage ](https://impact.paritynow.co/from-philadelphia-to-the-podium-the-power-of-focus-and-courage) I never imagined that rugby, a sport I did not even know existed until high school, would be the thing that would carry me to the Olympic stage and help me win a bronze medal, the first in USA Rugby history. [![](https://impact.paritynow.co/hs-fs/hubfs/Copy%20of%20DSC07719-1.webp?width=600&name=Copy%20of%20DSC07719-1.webp) ](https://impact.paritynow.co/gainbridge-parity-and-the-womens-sports-foundation-award-222000-in-grants-to-32-organizations-and-athletes-through-third-annual-gainbridge-assists) 9/22/25 9:54 AM [Press Release](https://impact.paritynow.co/page/3#) ### [ Gainbridge®, Parity, and the Women’s Sports Foundation® Award $222,000 in Grants to 32 Organizations and Athletes Through Third Annual Gainbridge® Assists ](https://impact.paritynow.co/gainbridge-parity-and-the-womens-sports-foundation-award-222000-in-grants-to-32-organizations-and-athletes-through-third-annual-gainbridge-assists) Gainbridge®, Parity, and the Women’s Sports Foundation® awarded $222,000 in 2025 to 32 athletes and organizations nationwide, expanding access to sports and education for girls and women. Now in its third year, the program honors Billie Jean King’s ... [![](https://impact.paritynow.co/hs-fs/hubfs/blog%20graphics%20(20).png?width=600&name=blog%20graphics%20(20).png) ](https://impact.paritynow.co/parity-and-vitacost-announce-strategic-partnership-to-champion-women-athletes-and-holistic-wellness-1) 9/3/25 10:00 AM [Brand Marketing](https://impact.paritynow.co/page/3#) ### [ Parity and Vitacost Announce Strategic Partnership to Champion Women Athletes and Holistic Wellness ](https://impact.paritynow.co/parity-and-vitacost-announce-strategic-partnership-to-champion-women-athletes-and-holistic-wellness-1) Parity, the premier platform for professional women athlete partnerships, today announced a new partnership with Vitacost, a leading online retailer of vitamins, supplements and wellness essentials, making Vitacost the Official Online Health ... [![](https://impact.paritynow.co/hs-fs/hubfs/olimpiadi.webp?width=600&name=olimpiadi.webp) ](https://impact.paritynow.co/what-is-rule-40-olympic-marketing-rules-key-deadlines-for-2026) 8/22/25 3:13 PM [Brand Marketing](https://impact.paritynow.co/page/3#) ### [ What Is Rule 40? Olympic Marketing Rules & Key Deadlines for 2026 ](https://impact.paritynow.co/what-is-rule-40-olympic-marketing-rules-key-deadlines-for-2026) Rule 40 limits how brands use Olympians in marketing. Learn the key deadlines, do’s and don’ts, and how to activate compliantly at Milano-Cortina 2026. [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_24191205.jpg?width=600&name=USATSI_24191205.jpg) ](https://impact.paritynow.co/six-years-of-soccer-how-u.s.-brands-can-win-big-on-the-worlds-biggest-stage) 8/20/25 3:45 PM [Research](https://impact.paritynow.co/page/3#) ### [ Six Years of Soccer: How U.S. Brands Can Win Big on the World’s Biggest Stage ](https://impact.paritynow.co/six-years-of-soccer-how-u.s.-brands-can-win-big-on-the-worlds-biggest-stage) With four global soccer tournaments coming to the U.S. by 2031, brands have a six-year window to win big. Discover how investing in women’s soccer now can build equity, trust, and long-term ROI. [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_24839421.webp?width=600&name=USATSI_24839421.webp) ](https://impact.paritynow.co/why-womens-soccer-fans-are-the-untapped-high-roi-audience-you-should-invest-in) 8/20/25 3:30 PM [Research](https://impact.paritynow.co/page/3#) ### [ Why Women’s Soccer Fans Are the Untapped High‑ROI Audience You Should Invest In ](https://impact.paritynow.co/why-womens-soccer-fans-are-the-untapped-high-roi-audience-you-should-invest-in) Why Women’s Soccer Fans Are the Untapped High‑ROI Audience You Should Invest In — Discover how trust, conversion, and brand affinity make women’s soccer fans the most valuable and underutilized audience in sports. [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_24533506.webp?width=600&name=USATSI_24533506.webp) ](https://impact.paritynow.co/new-parity-report-reveals-womens-soccer-fans-are-the-most-loyal-trusting-and-ready-to-spend) 8/20/25 10:30 AM [Press Release](https://impact.paritynow.co/page/3#) ### [ New Parity Report Reveals Women’s Soccer Fans Are the Most Loyal, Trusting — and Ready to Spend ](https://impact.paritynow.co/new-parity-report-reveals-womens-soccer-fans-are-the-most-loyal-trusting-and-ready-to-spend) A new Parity report reveals U.S. women's soccer fans are the most loyal, trusting, and ready to spend — offering major opportunities for brands in apparel, tech, travel, and more. Discover key insights and untapped potential. [![](https://impact.paritynow.co/hs-fs/hubfs/AM302725_6ukqDeqY.webp?width=600&name=AM302725_6ukqDeqY.webp) ](https://impact.paritynow.co/why-female-tennis-players-earn-more-and-how-other-sports-can-catch-up) 8/11/25 3:23 PM [Athlete Spotlight](https://impact.paritynow.co/page/3#) ### [ Why Female Tennis Players Earn More (and How Other Sports Can Catch Up) ](https://impact.paritynow.co/why-female-tennis-players-earn-more-and-how-other-sports-can-catch-up) Discover why female tennis players top the list of highest-paid women athletes year after year, and what other women’s sports can learn from tennis’ winning formula for equal pay, sponsorships, and visibility. [![](https://impact.paritynow.co/hs-fs/hubfs/beauty-and-basketball-collide-at-ballhalla-sephora-drops-v0-PU8FGDHLc_WWtqeF1ZCrRJ0AS8ukGjCSA0maz_RglAk.webp?width=600&name=beauty-and-basketball-collide-at-ballhalla-sephora-drops-v0-PU8FGDHLc_WWtqeF1ZCrRJ0AS8ukGjCSA0maz_RglAk.webp) ](https://impact.paritynow.co/from-cause-campaigns-to-collabs-activations-that-deliver) 7/15/25 5:09 PM [Sponsorship](https://impact.paritynow.co/page/3#) ### [ From Cause Campaigns to Collabs: Activations That Deliver ](https://impact.paritynow.co/from-cause-campaigns-to-collabs-activations-that-deliver) The data is in: here’s what fans respond to (and what they don’t). It’s not enough to slap a logo on a jersey and call it a day. Today’s fans are looking for action and they’re rewarding the brands that deliver. According to Parity’s latest ... [Previous](https://impact.paritynow.co/page/2) [All](https://impact.paritynow.co/all) [Next](https://impact.paritynow.co/page/4) ![](https://px.ads.linkedin.com/collect/?pid=5302852&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Raleigh", "addressRegion" : "NC", "postalCode" : "27615", "streetAddress" : "8601 Six Forks Road" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://20518965.fs1.hubspotusercontent-na1.net/hubfs/20518965/New%20Website%20Assets/Parity%20Logos/parity%20logo%20compact%20white.svg" }, "name" : "Evolution of Sports, Inc.", "url" : "https://impact.paritynow.co/page/3" } ```