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See what we’re up to, meet our athletes and read about the trends shaping our work.
Ashley Mitchell Oct 7, 2022 6:00:00 PM

Breaking down the stigma of dealing with periods as an elite athlete

Navigating menstruation as an athlete - pro or not - isn't talked about enough, so we partnered with PERIOD to support its annual State of the Period...
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Kara Winger Oct 5, 2022 1:36:00 AM

How to do an Instagram giveaway with athletes

When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success...
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Emmy Ma Sep 21, 2022 11:36:00 PM

Everything you need to know about Name, Image, and Likeness (NIL)

Parity breaks down what collegiate athletes need to know about name, image, and likeness (NIL) including personal branding, financial literacy, and more...
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Alana Casner Sep 15, 2022 10:20:00 PM

5 benefits of partnering with elite women athletes

More brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness and ROI.
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Kara Winger Sep 1, 2022 11:58:00 PM

Reels vs TikTok: Which is better for your brand?

Reels vs TikTok: What’s better for your brand marketing? While IG Reels has always been about image, TikTok has been a trailblazer when it comes to trends.
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Ashley Mitchell Aug 29, 2022 5:45:00 PM

Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales

Miller’s hire signals continued growth and new opportunities for the company working to generate billions in revenue for elite women athletes...
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Emmy Ma Aug 27, 2022 12:04:00 AM

Why athletes are the future of plant-based brand marketing

To learn more about the nuances of choosing a specific diet as an elite athlete, we spoke with Angel City FC Captain, Ali Riley...
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Kara Winger Aug 23, 2022 11:10:00 PM

How athlete influencer marketing can grow your brand awareness

Women athlete influencers can easily drive brand awareness by connecting with their devoted fanbase on a personal level & maintaining authenticity.
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Emmy Ma Aug 8, 2022 6:46:00 PM

Hiltz on creating space for gender equality in pro running

“When I feel safe, that's when I can run my best.” We spoke with Lululemon athlete Nikki Hiltz on trans sponsorship and genuine allyship in pro running.
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Ashley Mitchell Jul 22, 2022 6:45:00 PM

Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote

More than 40 pieces of original artwork featuring athletes in the 2022 WNBA Commissioner’s Cup Championship Game players will be available...
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Emmy Ma Jun 30, 2022 8:07:00 PM

Dani Robinson on Pride in the WNBA

“I'm so proud to be a part of a league that supports us." We look at Pride in the WNBA through the lens of Dani Robinson and how brands have responded...
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Emmy Ma Jun 17, 2022 9:09:00 PM

We asked women athletes about Title IX. Their answers may surprise you.

To learn more about the effects of Title IX on current and former collegiate athletes, we surveyed nearly Parity athletes on their experiences...
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