Explore how Gen Z’s $12 trillion spending power and passion for equality are reshaping women’s sports. See why brands investing in women athletes are building trust, relevance, and ROI.

Discover how M&T Bank’s Team M&T, built in partnership with Parity, is redefining brand partnerships in women’s sports through purpose-driven storytelling, authentic athlete advocacy, and real community impact beyond traditional sponsorships.

Discover insights from 75+ Latina professional athletes across 25+ sports. As Hispanic Heritage Month ends, Parity celebrates their stories, revealing both shared pride in identity and the economic inequities shaping women’s sports today.

I never imagined that rugby, a sport I did not even know existed until high school, would be the thing that would carry me to the Olympic stage and help me win a bronze medal, the first in USA Rugby history.

Gainbridge®, Parity, and the Women’s Sports Foundation® awarded $222,000 in 2025 to 32 athletes and organizations nationwide, expanding access to sports and education for girls and women. Now in its third year, the program honors Billie Jean King’s ...

Parity, the premier platform for professional women athlete partnerships, today announced a new partnership with Vitacost, a leading online retailer of vitamins, supplements and wellness essentials, making Vitacost the Official Online Health ...

Rule 40 limits how brands use Olympians in marketing. Learn the key deadlines, do’s and don’ts, and how to activate compliantly at Milano-Cortina 2026.

With four global soccer tournaments coming to the U.S. by 2031, brands have a six-year window to win big. Discover how investing in women’s soccer now can build equity, trust, and long-term ROI.

Why Women’s Soccer Fans Are the Untapped High‑ROI Audience You Should Invest In — Discover how trust, conversion, and brand affinity make women’s soccer fans the most valuable and underutilized audience in sports.

A new Parity report reveals U.S. women's soccer fans are the most loyal, trusting, and ready to spend — offering major opportunities for brands in apparel, tech, travel, and more. Discover key insights and untapped potential.

Discover why female tennis players top the list of highest-paid women athletes year after year, and what other women’s sports can learn from tennis’ winning formula for equal pay, sponsorships, and visibility.

The data is in: here’s what fans respond to (and what they don’t). It’s not enough to slap a logo on a jersey and call it a day. Today’s fans are looking for action and they’re rewarding the brands that deliver. According to Parity’s latest ...