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See what we’re up to, meet our athletes and read about the trends shaping our work.

January 30, 2024 at 5:35 PM

Training for the Olympics as a Fourth Year Medical School Student

On February 8th, 2024, my team Nigeria will be playing against Senegal in the FIBA Olympic Qualifying Tournament in Antwerp, Belgium in the biggest game of my 21-year-career playing organized basketball. The winner of this game will likely collect 1 ...
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January 26, 2024 at 10:29 AM

Survey Says: Fans Want More Brands To Sponsor Women’s Sports

Unveiling a pivotal survey result: 74% of general sports fans urge brands to sponsor men's and women's sports equally. This blog delves into the shifting attitudes towards gender equality in sports sponsorships, highlighting the economic benefits ...
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January 25, 2024 at 12:01 PM

Competing in My First X Games at 34 Years Old

There used to be a stigma around women's snowboarding that once you hit 30, you either get dropped by your sponsors or you strictly ride powder because you're too old for those kinds of things, and you should make sure you don’t get hurt in case you ...
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January 24, 2024 at 11:25 AM

Our 10 Favorite Business Wins for U.S. Women’s Sports in 2023

2023 in Review: 10 major business achievements in U.S. women's sports. Featuring unprecedented attendance records, strategic equality initiatives, and historic revenue growth, these highlights showcase a transformative year setting a dynamic course ...
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January 19, 2024 at 1:19 PM

Don’t Call Me An Olympian

In this blog, Sosha Lewis illuminates the journey and achievements of Emma Schieck, a gold medalist in sitting volleyball at the 2020 Summer Paralympics. Schieck emphasizes the importance of recognizing and valuing Paralympians for their unique ...
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January 17, 2024 at 12:03 PM

Two Years Ago I Was on My Deathbed — Now I'm Training For The Olympics

Two years ago, I was in [a] Cincinnati hospital fighting for my life. After three knee surgeries (ACL), I earned a knee infection that almost cost me my leg and, after becoming allergic to the first dose of antibiotics, my life. All alone in a ...
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January 9, 2024 at 1:35 PM

New Year's Goal Setting Tips from an Elite Athlete

January's gym rush is real, but did you know 80% of new members quit within 5 months? This blog offers practical tips from an elite athlete on making a fitness regime sustainable. From starting small to adapting goals, learn how to make your health ...
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December 20, 2023 at 10:37 AM

Top 4 Highest-Paying Sports for Women in 2023

A comprehensive look at the top 4 highest-paying women’s sports in 2023! From Golf's impressive earnings to the thrilling strides in Tennis, Basketball, and Ice Hockey, we explore the triumphs and challenges in closing the gender pay gap. Join us as ...
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December 13, 2023 at 12:31 PM

The Next Billion Dollar Industry: Women’s Sports

Projected to exceed $1 billion in revenue by 2024, women's professional sports are witnessing a historic rise, driven by strategic investments. Deloitte's report highlights this growth, marking a pivotal shift in the industry's value and potential.
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December 4, 2023 at 4:01 PM

The Top 10 Moments From Parity Week

Join us for a recap of Parity Week by Gainbridge®, a celebration of women's sports with Billie Jean King, Annika Sorenstam, and Lyn St. James. From empowering discussions to exhilarating tennis and golf events, discover the top 10 moments that ...
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November 22, 2023 at 10:34 AM

Top Holiday Gifts for Women's Sports Fans: Your Ultimate Guide for 2023

Discover the perfect holiday gifts for women's sports fans in our comprehensive 2023 guide. From exclusive merchandise to must-have accessories, find unique ideas to surprise and delight every sports enthusiast.
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November 21, 2023 at 2:52 PM

Clicks, Shares & Hearts: Social Media is Closing the Women’s Sports Coverage Gap

Women's sports are narrowing the visibility gap by harnessing social media, skillfully creating exposure where traditional media lags. This is more than just self-promotion for these women athletes; it's a call to action for media outlets to step up ...
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