In an era where marketers are constantly seeking authentic ways to connect with consumers, women's sports sponsorships offer a uniquely powerful opportunity that many brands have yet to fully recognize. Our recent research on women’s sports’ fans, ...

The landscape of women's sports fandom is rapidly evolving, shattering long-held assumptions and creating new opportunities for brand engagement. Our recent research with SurveyMonkey reveals surprising insights about who's watching women's sports ...

Happy National Girls and Women in Sports Day! Today we celebrate the transformative power of sports for women and girls, and recognize all of the trailblazing and record breaking we’ve been so lucky to witness. To celebrate NGWSD this year, we ...

When my final putt dropped at the 72nd hole of the Epson Tour Championship, a myriad of emotions flooded through me. Triumph, euphoria, and the biggest sense of accomplishment I’d ever felt. It took 21 events, more than 25 weeks away from home, and ...

Professional women athlete moms exemplify strength, perseverance, and balance. Whether training for the next big competition or raising the next generation, their stories inspire fans and customers alike. These incredible individuals navigate the ...

There’s no longer any (fact-based) debate against the business opportunity around women’s sports. The results in recent years have proven the incredible growth of women’s sports, and the growth has created an entire ecosystem of new business ...

With Milano Cortina 2026 just one year away, brands face a critical decision point: when to invest in partnerships with women Olympic and Paralympic athletes. New research suggests that waiting could mean missing out on significant returns. Our ...

Maybe you’ve seen some of the buzz online, maybe you’ve never heard of it, but Unrivaled Basketball is the hottest new thing in women’s basketball in the United States, and we think it deserves every bit of the hype. Unrivaled is a league founded by ...

As someone who was told I wouldn’t succeed because of ADHD, I can confidently say those predictions were wrong. ADHD didn’t stop me from becoming the first American woman to win Olympic gold in the shot put, it fueled my journey.

Every March, Women’s History Month provides brands with an extraordinary opportunity to celebrate the achievements of women and amplify the stories that inspire change. In the world of sports, where resilience, empowerment, and community thrive, ...

The success of women’s sports has quickly become the world’s worst kept secret. 2024 was a historic year for women’s sports across the globe, with records smashed and standards raised. Sporting News Athlete of the Year? Caitlin Clark. Sports ...

Celebrate 2024's biggest achievements in women's sports as Parity showcases 24 athletes across Olympic and Paralympic medals, WNBA championships, motorsports, and groundbreaking brand partnerships. From Paris triumphs to career-defining moments, ...