Today’s consumers don’t just watch women’s sports. They trust the women who play them. And that trust drives action. New data from Parity’s U.S. Women’s Sports 2025: Give the Fans What They Want report confirms that pro women athletes are among the ...

The fact that Mary had an hour to do the interview for this piece should not be taken for granted. Mary Zoldak is a modern pentathlete, which involves training for 5 different sports. She also works a full time, 40 hour week job. How she has time ...

It’s no secret that American rugby is having a moment. While we see the Dancing with the Stars clips and the medal ceremonies, what we don’t often see is all of the work that went into making USA rugby competitive on the international stage. We also ...

Parity, the premier platform for professional women athlete partnerships, today announced the appointment of Risa Isard, Ph.D., as Director of Research and Insights. In her role, Isard will lead Parity’s research and data efforts, overseeing the ...

Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical ...

Every time women’s sports make headlines for breaking a record – whether it's ticket sales, attendance, merchandise, team valuation, or sponsorship revenue – the same question seems to echo across the internet: “Wait… how did this happen?” Or, ...

For the second consecutive year, Gainbridge®, a Group 1001 company, is joining forces with Parity, the premier platform for professional women athlete partnerships, and the Women’s Sports Foundation® (WSF) for a grant program that supports girls and ...

The 2025 WNBA season is bigger than ever: a 40+ game schedule, expansion into the Bay Area, and fan momentum at an all-time high. But what truly makes this season special? The athletes, and the stories they’re writing in real time.

The 2025 WNBA season marks a turning point. Brands that step in now have a rare opportunity: to lead in a space that’s growing fast, rich with stories, and still full of untapped potential.

Most middle school homework assignments aren’t life changing. But then again, some are. Nikita Ducarroz was just like any other girl in middle school: normal. She had friends, homework, played travel soccer and loved her mom. But suddenly, life ...

Parents have all sorts of hopes and dreams for their children: they want them to be doctors or singers, hope they are happy and healthy, or perhaps wish that they’ll have kids of their own one day. Very few parents would hope their child never ...

In a world where consumers value authenticity more than ever, sports sponsorships that prioritize genuine connections can deliver powerful results. For brands entering or expanding their footprint in women’s sports, creating authentic activations is ...