Discover the best gifts for women's sports fans in our 2024 guide, featuring staff-picked favorites from PWHL merch to exclusive athlete collaborations. Shop curated women's sports apparel, accessories, and collectibles that celebrate and support ...

Discover how 2024 Parity Week by Gainbridge® made historic impact in women's sports, distributing $172,000 in grants across 19 US cities and engaging 28 pro athletes to inspire 2,000+ participants. Learn about this groundbreaking collaboration ...

Latest Parity study reveals majority of 500 surveyed pro women athletes faced financial stress amid unpredictable salaries and sponsorships and maternal benefits remain uncertain, but modest brand investments can have massive impact.

But behind every athlete is a child who was given a chance to fall in love, and Jessica was no different. In 2010, Jessica’s parents packed her and her two sisters into the family van for a special family vacation. This year, the family vacation ...

For days, months even, I felt lost. The sting lingered. The shift from insider to outsider was jarring. I'd always been part of the inner circle, and now I felt like a spectator looking in. I've built a reputation for consistency, so falling short ...

The Billie Jean King Cup by Gainbridge® is the largest women's team tennis tournament, and takes place in tandem with the Davis Cup each year. With a highly competitive qualifying structure and teams from all over the globe fighting for the coveted ...

Now that I have the data to back what I’ve actually known all along, that guilt of having fun during my time away from the track is lifted. I can go back to wandering art exhibits guilt-free and spending time with my friends without worrying about ...

Waterskiing is not an Olympic sport, but it recently was brought under the USOPC umbrella. While inclusion in the USOPC means more funding and visibility, it also means new rules to adhere to: in 2022, USA Water Ski and Wake Sports (USAWS) had its ...

With the fanbase for women’s sports rapidly growing and media attention increasing, there’s a prime opportunity for companies to build lasting relationships with a passionate audience. By getting in early, small brands can seize this “white space,” ...

For Parity Locker, Parity’s women’s sports memorabilia marketplace, it all started with a visor. When the Parity Locker launched in the fall of 2023, one of the first big ticket items was a race worn visor and pair of gloves from NASCAR phenom Toni ...

Walking up the green, soft carpet at the 2016 Rio Olympics, I gazed out at a sea of faces, each one a witness to the culmination of my journey. The countless hours spent in the gym, the eleven training sessions a week, the methodical analysis of ...

The recent Olympics and Paralympics in Paris weren’t just a showcase of athletic prowess —they were also a masterclass in marketing. Brands big and small leveraged the global stage to connect with audiences, tell compelling stories, and achieve ...