Changing the Narrative — Is SEO Hurting Women's Sports?
Analyzing the concerning online search trends surrounding women athletes, this article highlights how SEO biases and media narratives diminish the potential of women's sports. Delving deep into the challenges, it advocates for change and equality in ...
PBX Pickleball Names Parity as an Official Partner and Signs Notable Women Olympians and Retired Pro Athletes for Inaugural Season
Parity and PBX Pickleball, a new organization that unites the pickleball community with retired professional athletes, today announced that Parity has been named as an official partner to drive women athlete participation in PBX events.
I Retired, Now What?
An open letter to athletes looking at or living through retirement. Spoiler: life is just as good on this side.
15 Need-to-Know Numbers From the Women's World Cup
2023 Women's World Cup breaks historic records! Discover unparalleled viewership, stadium attendance, and the meteoric rise of women's soccer. Unearth the compelling stats and milestones that set this year apart.
How Much Does It Cost to Be a Woman Athlete?
Challenging a 2021 claim that women athletes don't deserve equal pay, this article delves into the deep financial contributions and influence of female athletes on their sport's microeconomy. By spotlighting the expenses they shoulder and the ...
WTF is Rule 40?
Unravel the complexities of Rule 40 and its implications for Olympic and Paralympic marketing. In this how-to, discover how brand marketers can collaborate with women athletes amidst restrictions, leveraging their impact for powerful campaigns ...
Beyond Limitations: Taking Action for Athletes with Disabilities
A Paralympian’s passionate call to action for athletes with disabilities and creating a more accessible society.
5 Things We Can’t Unsee About Women’s Sports from Our Fan Survey
A whopping 98% of Parity athlete fans expressed their eagerness to watch more women's sports. From increased viewership to behind-the-scenes content, find out what fans truly desire and why brands who don’t get involved now are about to be left in ...
7 Reasons that Women's Sports is Where You Should Be Investing
With a growing fanbase that craves more action, steady viewership growth, and skyrocketing in-person game attendance, women's sports are taking center stage. By sponsoring women athletes and telling their real stories, your brand can disrupt the ...
How to Show Up for Women's Sports in the Right Way
Women's sports are currently experiencing a remarkable surge in popularity and sponsorship, marking a significant turning point for gender equality in the sporting world. With increased media coverage, growing fan engagement, and corporate ...
An Open Letter to Injured Athletes
To anyone coming back from injury: You will climb out of the pit.
Lauren Kuntz Breaks World Record at ICO for ALL CHAMPIONSHIPS Powered by Parity
On July 22 - 23, 2023, at ICO for ALL powered by Parity, world champion double decathlete Lauren Kuntz broke the women's Icosathlon world record with 11,653 points. A must-read interview with the trailblazer athlete who's advocating gender equity in ...