How to Show Up for Women's Sports in the Right Way
Women's sports are currently experiencing a remarkable surge in popularity and sponsorship, marking a significant turning point for gender equality in the sporting world. With increased media coverage, growing fan engagement, and corporate ...
An Open Letter to Injured Athletes
To anyone coming back from injury: You will climb out of the pit.
Lauren Kuntz Breaks World Record at ICO for ALL CHAMPIONSHIPS Powered by Parity
On July 22 - 23, 2023, at ICO for ALL powered by Parity, world champion double decathlete Lauren Kuntz broke the women's Icosathlon world record with 11,653 points. A must-read interview with the trailblazer athlete who's advocating gender equity in ...
30 Women Athletes You Should Know and Invest In Right Now
These 30 remarkable women athletes are shaping the future of sports. Unlock the untapped potential of investing in women's sports and witness how these athletes and their dedicated fan bases bring immense value to any brand.
The Art of Balance: How These Professional Women Athletes Manage Time, Work, and Training
A quick dive into the secrets of time management, nutrition, and self-care from professional women athletes at Parity. Learn how they balance training, work, and personal life, and achieve success in the demanding world of sports. Gain inspiration ...
Injured? Transforming Setbacks into Personal Growth for Women Athletes
Discover how athletes can turn injuries into opportunities for personal growth. Explore tips, activities, and innovative recovery methods to stay motivated during the healing journey.
9 Inspiring LGBTQ+ Activists in the Parity Community: Celebrating Pride 365 Days a Year
Discover 9 inspiring LGBTQ+ activists in the Parity community who celebrate Pride year-round, challenging norms and promoting inclusivity in sports.
Parity Impact Report 2020 - 2022
We've partnered with dynamic brands on impactful marketing campaigns and put over $2 million dollars in the pockets of women athletes since our inception.
Stepping Up Your Game: The Athlete-Influencer
Whether you just received your first brand deal or you’re a seasoned content creator, fulfilling partnership asks can, at times, feel overwhelming.
Parity Appoints Leela Srinivasan as CEO
Seasoned executive and three-time CMO of high-growth companies joins to lead Parity through its next phase.
3 digital marketing strategies guaranteed to boost brand credibility
Building brand credibility is essential for any business to succeed especially in today’s competitive market. It can be defined as the trust and authority...
Essential money management lessons for college and pro athletes
We spoke with Head of Morgan Stanley Global Sports & Entertainment, Sandra L. Richards, and WNBA champion Mistie Boyd on how to become the "CEO of you."