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May 16, 2024 at 12:06 PM

Largest Global Study of its Kind Reveals Women’s Sports Fandom is Moving From “A Moment” to Mainstream

Discover the latest insights into women's sports fandom with the largest global survey conducted by SurveyMonkey and Parity. This groundbreaking study, titled "From Moment to Mainstream: What Consumers in 7 Countries Really Think About Sports," ...
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May 13, 2024 at 3:21 PM

When to Grit and When to Quit

Erin told her parents she wanted to be an Olympian when she was just six years old. Trusting their daughter’s intuition, Erin’s parents put her in ballet and gymnastics, which gave her an early taste for discipline and body awareness, both of which ...
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May 9, 2024 at 10:04 AM

Gainbridge® Announces Parity Week to Empower Girls and Women in Sports and Education

Gainbridge®, Parity, and Women’s Sports Foundation partner for second annual Parity Week to award grants to organizations that support girls and women, including one in Billie Jean King’s honor. As part of this year’s “Parity Week by Gainbridge®: ...
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May 2, 2024 at 4:45 PM

Leveraging Women’s Sports: 10 Strategies for Boosting Your Bottom Line

Learn how women athletes are revolutionizing marketing strategies and community engagement. Discover 10 key strategies to enhance profits and promote diversity and inclusion in sports marketing.
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April 29, 2024 at 4:20 PM

I Thought it Was Just Me — The Lonely and Often Isolating Road as an Olympic Athlete

I felt out of place or put on a pedestal as an Olympic hopeful athlete. If I didn’t have a type of food or drink at a gathering I was asked, “Oh can you not have that as an Olympic athlete, is it against your ‘diet’?” and if I had a drink or a food ...
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April 24, 2024 at 2:57 PM

The GIST and Parity Forge First-of-its-Kind Partnership to Elevate Women Athletes in Branded Content

The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today announced the official launch of their new Athlete ...
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April 18, 2024 at 12:24 PM

Reclaiming My Light: Navigating the Darkness of Sexual Assault in Sport

Sexual assault thrives in silence and secrecy, but by sharing my story, raising awareness, and demanding accountability, I hope to create a safer and more inclusive environment for athletes of all genders. Together, we can dismantle the culture of ...
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April 10, 2024 at 9:00 AM

How Women’s Basketball Eclipsed All Expectations

Unpack the transformative journey of women's basketball, highlighting its recent surge in popularity and impact. This blog examines the pivotal moments and changes within the women's sports ecosystem, showcasing how today's stars, such as Caitlin ...
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April 4, 2024 at 4:33 PM

The Price of the Podium: Understanding the Athlete Economy

Explore the intricacies of the athlete economy beyond the glitz of big-figure deals, focusing on the financial challenges and opportunities for women athletes on their journey to the top. This blog delves into the often overlooked aspects of pro ...
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April 3, 2024 at 2:54 PM

I Chose to Represent My “Other” Country

I heard so many people say, “You took the easy road out to make the Nigerian Olympic team, because Team USA is one of the hardest teams to make in the world.” Let’s dissect that real quick. They aren’t wrong about Team USA being one of the hardest ...
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March 27, 2024 at 11:36 AM

Body Dysmorphia in the Female Athlete

Body dysmorphia is a preoccupation with perceived flaws in appearance, which can significantly impact daily functioning and well-being. I feel it’s worse than it’s ever been with social media in general, where it’s part of an athlete's job to post ...
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March 25, 2024 at 5:07 PM

The Lonely World of Women's Outdoor Sports

When it comes to outdoor and extreme sports, women often find themselves at the top of a game few are playing. They’ve become so specialized that sharing a workout with someone becomes really tricky: often, to train with other women is to pump the ...
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