From $500M franchise valuations to record-breaking viewership, these 10 business milestones show why 2025 was a defining year for women’s sports.

A curated roundup of the most important women’s sports research reports of 2025, covering fandom, sponsorship ROI, media value, and global growth.

Find out which women’s sports marketing campaigns your brand should run in 2026 with our data-driven decision tree built from 2025’s top-performing ads and campaigns.

See 8 top-performing women’s sports ads and marketing campaigns from 2025. Learn how brands drove standout ROI with athlete storytelling and purpose-led activations.

Discover the best gifts for female athletes and women’s sports fans, from merch to memorabilia to experiences that support women’s sports this holiday season.

Discover how rising visibility in women’s sports is fueling record participation among girls nationwide, and why representation is driving the next generation of athletes.

Gen Z is the Women’s Sports Generation™, and they’re rewarding brands that invest. Discover how to win their trust and boost ROI with our data-driven Pocket Marketing Guide and decision tree.

Explore how Gen Z’s $12 trillion spending power and passion for equality are reshaping women’s sports. See why brands investing in women athletes are building trust, relevance, and ROI.

Discover how M&T Bank’s Team M&T, built in partnership with Parity, is redefining brand partnerships in women’s sports through purpose-driven storytelling, authentic athlete advocacy, and real community impact beyond traditional sponsorships.

Discover insights from 75+ Latina professional athletes across 25+ sports. As Hispanic Heritage Month ends, Parity celebrates their stories, revealing both shared pride in identity and the economic inequities shaping women’s sports today.

I never imagined that rugby, a sport I did not even know existed until high school, would be the thing that would carry me to the Olympic stage and help me win a bronze medal, the first in USA Rugby history.

Gainbridge®, Parity, and the Women’s Sports Foundation® awarded $222,000 in 2025 to 32 athletes and organizations nationwide, expanding access to sports and education for girls and women. Now in its third year, the program honors Billie Jean King’s ...