Parity Impact Report 2020 - 2022
We've partnered with dynamic brands on impactful marketing campaigns and put over $2 million dollars in the pockets of women athletes since our inception.
Stepping Up Your Game: The Athlete-Influencer
Whether you just received your first brand deal or you’re a seasoned content creator, fulfilling partnership asks can, at times, feel overwhelming.
Parity Appoints Leela Srinivasan as CEO
Seasoned executive and three-time CMO of high-growth companies joins to lead Parity through its next phase.
3 digital marketing strategies guaranteed to boost brand credibility
Building brand credibility is essential for any business to succeed especially in today’s competitive market. It can be defined as the trust and authority...
Essential money management lessons for college and pro athletes
We spoke with Head of Morgan Stanley Global Sports & Entertainment, Sandra L. Richards, and WNBA champion Mistie Boyd on how to become the "CEO of you."
Key athlete influencer marketing benefits and examples
The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers...
5 creative marketing ideas to grow your brand with pro athletes
The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples.
Women’s sports fandom: Why brands should care about its growing numbers
It's a fact: fanbases for women’s sports are not only existent, they're flourishing.
The biggest stars in women's sports from the past decade
Serena Williams, Oksana Masters, and Alex Morgan are just a few of some of the most well-known stars in women's sports from the past decade. Read on for our list.
Women's sporting events that brands need to pay attention to in 2023
Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.
The value of a woman athlete
What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?
5 ways your brand can work with Parity
Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...