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See what we’re up to, meet our athletes and read about the trends shaping our work.
Elizabeth Montavon Jun 2, 2023 10:39:20 AM

Parity Impact Report 2020 - 2022

We've partnered with dynamic brands on impactful marketing campaigns and put over $2 million dollars in the pockets of women athletes since our inception.
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Emmy Ma May 22, 2023 3:02:57 PM

Stepping Up Your Game: The Athlete-Influencer

Whether you just received your first brand deal or you’re a seasoned content creator, fulfilling partnership asks can, at times, feel overwhelming.
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Alana Casner May 9, 2023 9:01:21 AM

Parity Appoints Leela Srinivasan as CEO

Seasoned executive and three-time CMO of high-growth companies joins to lead Parity through its next phase.
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Emmy Ma Mar 30, 2023 4:10:00 PM

3 digital marketing strategies guaranteed to boost brand credibility

Building brand credibility is essential for any business to succeed especially in today’s competitive market. It can be defined as the trust and authority...
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Ashley Mitchell Mar 17, 2023 1:06:13 PM

Essential money management lessons for college and pro athletes

We spoke with Head of Morgan Stanley Global Sports & Entertainment, Sandra L. Richards, and WNBA champion Mistie Boyd on how to become the "CEO of you."
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Kara Winger Mar 10, 2023 3:17:00 PM

Key athlete influencer marketing benefits and examples

The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers...
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Alana Casner Feb 27, 2023 10:00:00 AM

5 creative marketing ideas to grow your brand with pro athletes

The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples.
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Charlotte Ebel Feb 16, 2023 1:06:00 PM

Women’s sports fandom: Why brands should care about its growing numbers

It's a fact: fanbases for women’s sports are not only existent, they're flourishing.
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Ashley Mitchell Feb 10, 2023 3:12:00 PM

The biggest stars in women's sports from the past decade

Serena Williams, Oksana Masters, and Alex Morgan are just a few of some of the most well-known stars in women's sports from the past decade. Read on for our list.
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Lindsey McKone Jan 24, 2023 9:26:00 PM

Women's sporting events that brands need to pay attention to in 2023

Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.
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Kara Winger Jan 21, 2023 2:37:00 AM

The value of a woman athlete

What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?
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Alana Casner Jan 6, 2023 7:00:00 PM

5 ways your brand can work with Parity

Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...
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