Discover the inspiring stories of five Parity athletes poised to shine at the 2024 Paris Olympics. Get to know these standout women athletes before anyone else does.

That’s perhaps why she was so shocked when captain Lauren Doyle asked Naya to help her turn the captaincy into a shared position. Naya said she would agree to the co-captain role on one condition: that Lauren would have difficult conversations with ...

One other key change that’s happening in sports as the space shifts to include more women, is a change to who are the core customers of sports - aka fans. Specifically when it comes to women’s sports, fans are skewing much younger than ever before. ...

On the day of the Paralympic Team announcement, I was on the Zoom call waiting for my name to be announced; and just like that, I made my first Paralympic team at the age of 18 and was the youngest wheelchair racer on the U.S Tokyo Paralympic Games ...

June is widely recognized as the month during which we celebrate the LGBTQ+ community in all its power and diversity. It’s also the month in which many companies and brands signal their support to the LGBTQ+ community. While some do it well, many ...

Parity is thrilled to announce that Elizabeth Montavon, Director of Athlete Marketing and Social Media has been named a winner in the SurveyMonkey Curiosity Awards. The awards program recognizes ten exceptional marketers at SurveyMonkey customer ...

“I’m done” I said through sobs as tears soaked my shirt. “I don’t want to do this anymore. I’m not good enough to do this.” Andrew, my rock of a husband, and I were sitting in the sunroom of the house we were staying at in Silver City, New Mexico. ...

Examine the key trends propelling growth in women's sports in 2024. From league expansions to innovative merchandise and significant brand interventions, this report outlines the future and emerging investment opportunities in the evolving women’s ...

A year before my first pro race, I anxiously approached Lyn St. James with a copy of her autobiography. I annotated the pages, dreaming of obtaining corporate sponsorships and surviving terrifying crashes. Ten years later, I had the privilege of ...

Opening night, drew 2.9 million viewers. There has been a 2,557% increase in the league’s YouTube subscribers throughout the season with over 106,000 subscribers and more than 40 million views. Thanks to fans tuning into every game, and showing up ...

Discover the latest insights into women's sports fandom with the largest global survey conducted by SurveyMonkey and Parity. This groundbreaking study, titled "From Moment to Mainstream: What Consumers in 7 Countries Really Think About Sports," ...

Erin told her parents she wanted to be an Olympian when she was just six years old. Trusting their daughter’s intuition, Erin’s parents put her in ballet and gymnastics, which gave her an early taste for discipline and body awareness, both of which ...