--- title: Resources | Elizabeth Montavon (2) description: Elizabeth Montavon works at Parity as Director of Athlete Marketing and Social Media. Elizabeth has a lengthy resume in marketing and joined Parity for the opportunity to help close the pay gap in sports – and to give women athletes more autonomy and power over their careers in the process. She is a professional waterskier and 9-time national champion, U.S. Open champion and Pan-American games champion. (2) image: https://impact.paritynow.co/hubfs/Screen%20Shot%202023-03-07%20at%2012.28.40%20PM.png --- ![Screen Shot 2023-03-10 at 8.55.53 AM](https://impact.paritynow.co/hs-fs/hubfs/Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png?width=300&name=Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png) # Elizabeth Montavon [![](https://impact.paritynow.co/hs-fs/hubfs/image-be1cf2e6-365f-42f5-9a27-de32bb051354.webp?width=600&name=image-be1cf2e6-365f-42f5-9a27-de32bb051354.webp) ](https://impact.paritynow.co/creating-authentic-activations-in-womens-sports-partnerships) 4/29/25 12:09 PM [Brand Marketing](https://impact.paritynow.co/author/elizabeth-montavon/page/2#) ### [ Creating Authentic Activations in Women's Sports Partnerships ](https://impact.paritynow.co/creating-authentic-activations-in-womens-sports-partnerships) In a world where consumers value authenticity more than ever, sports sponsorships that prioritize genuine connections can deliver powerful results. For brands entering or expanding their footprint in women’s sports, creating authentic activations is ... [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_25260713.webp?width=600&name=USATSI_25260713.webp) ](https://impact.paritynow.co/the-road-to-milan-2026-key-dates-athletes-to-watch-and-how-brands-can-get-involved) 3/17/25 6:07 PM [Brand Marketing](https://impact.paritynow.co/author/elizabeth-montavon/page/2#) ### [ The Road to Milan 2026: Key Dates, Athletes to Watch, and How Brands Can Get Involved ](https://impact.paritynow.co/the-road-to-milan-2026-key-dates-athletes-to-watch-and-how-brands-can-get-involved) With less than one year until the Milano-Cortina 2026 Winter Olympics and Paralympics, the journey to the Games is already underway. For brands looking to make an impact, now is the time to engage. The lead-up to the Olympics and Paralympics is ... [![](https://impact.paritynow.co/hs-fs/hubfs/EYLDBW3XUYLRKS7HXWLIDC4N7M.jpg?width=600&name=EYLDBW3XUYLRKS7HXWLIDC4N7M.jpg) ](https://impact.paritynow.co/understanding-the-womens-sports-fan-demographics-a-guide-for-sponsors) 2/24/25 4:12 PM [Brand Marketing](https://impact.paritynow.co/author/elizabeth-montavon/page/2#) ### [ Understanding the Women's Sports Fan Demographics: A Guide for Sponsors ](https://impact.paritynow.co/understanding-the-womens-sports-fan-demographics-a-guide-for-sponsors) The landscape of women's sports fandom is rapidly evolving, shattering long-held assumptions and creating new opportunities for brand engagement. Our recent research with SurveyMonkey reveals surprising insights about who's watching women's sports ... [![](https://impact.paritynow.co/hs-fs/hubfs/ILLUSTRATION%20(2).png?width=600&name=ILLUSTRATION%20(2).png) ](https://impact.paritynow.co/numbers-dont-lie-the-roi-of-backing-women-athletes-before-milano-cortina-2026) 1/29/25 11:44 AM [Brand Marketing](https://impact.paritynow.co/author/elizabeth-montavon/page/2#) ### [ Numbers Don't Lie: The ROI of Backing Women Athletes Before Milano Cortina 2026 ](https://impact.paritynow.co/numbers-dont-lie-the-roi-of-backing-women-athletes-before-milano-cortina-2026) With Milano Cortina 2026 just one year away, brands face a critical decision point: when to invest in partnerships with women Olympic and Paralympic athletes. New research suggests that waiting could mean missing out on significant returns. Our ... [![](https://impact.paritynow.co/hs-fs/hubfs/Parity%20End%20of%20Year%202024%20Infographic.png?width=600&name=Parity%20End%20of%20Year%202024%20Infographic.png) ](https://impact.paritynow.co/top-24-in-24-parity-athletes-who-scored-big-in-sports-and-sponsorships) 12/16/24 1:19 PM [Brand Marketing](https://impact.paritynow.co/author/elizabeth-montavon/page/2#) ### [ Top 24 in '24: Parity Athletes Who Scored Big in Sports and Sponsorships ](https://impact.paritynow.co/top-24-in-24-parity-athletes-who-scored-big-in-sports-and-sponsorships) Celebrate 2024's biggest achievements in women's sports as Parity showcases 24 athletes across Olympic and Paralympic medals, WNBA championships, motorsports, and groundbreaking brand partnerships. From Paris triumphs to career-defining moments, ... [![](https://impact.paritynow.co/hs-fs/hubfs/blog%20graphics%20(17).png?width=600&name=blog%20graphics%20(17).png) ](https://impact.paritynow.co/the-ultimate-womens-sports-gift-guide-2024-game-changing-presents-for-every-fan) 12/11/24 9:30 AM [Fans](https://impact.paritynow.co/author/elizabeth-montavon/page/2#) ### [ The Ultimate Women's Sports Gift Guide 2024: Game-Changing Presents for Every Fan ](https://impact.paritynow.co/the-ultimate-womens-sports-gift-guide-2024-game-changing-presents-for-every-fan) Discover the best gifts for women's sports fans in our 2024 guide, featuring staff-picked favorites from PWHL merch to exclusive athlete collaborations. Shop curated women's sports apparel, accessories, and collectibles that celebrate and support ... [![](https://impact.paritynow.co/hs-fs/hubfs/1-Aug-07-2024-05-49-05-7894-PM.png?width=600&name=1-Aug-07-2024-05-49-05-7894-PM.png) ](https://impact.paritynow.co/score-marketing-gold-winning-strategies-from-the-olympics-and-paralympics) 9/19/24 3:31 PM [Brand Marketing](https://impact.paritynow.co/author/elizabeth-montavon/page/2#) ### [ Score Marketing Gold: Winning Strategies from the Olympics and Paralympics ](https://impact.paritynow.co/score-marketing-gold-winning-strategies-from-the-olympics-and-paralympics) The recent Olympics and Paralympics in Paris weren’t just a showcase of athletic prowess —they were also a masterclass in marketing. Brands big and small leveraged the global stage to connect with audiences, tell compelling stories, and achieve ... [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_24102730.webp?width=600&name=USATSI_24102730.webp) ](https://impact.paritynow.co/record-breaking-games-highlighting-paritys-paralympic-medalists-and-historic-moments) 9/13/24 10:30 AM [Athlete Spotlight](https://impact.paritynow.co/author/elizabeth-montavon/page/2#) ### [ Record-Breaking Games: Highlighting Parity's Paralympic Medalists and Historic Moments ](https://impact.paritynow.co/record-breaking-games-highlighting-paritys-paralympic-medalists-and-historic-moments) What a remarkable year for the Paralympic movement! For the first time in Games history, all 22 sports received live coverage, an increase from the 19 sports featured during Tokyo 2020. This milestone marked the first-ever live broadcasts for Para ... [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_23939211.webp?width=600&name=USATSI_23939211.webp) ](https://impact.paritynow.co/from-paris-with-gold-31-parity-athletes-medal-at-the-2024-olympics) 9/11/24 10:00 AM [Athlete Spotlight](https://impact.paritynow.co/author/elizabeth-montavon/page/2#) ### [ From Paris with Gold: 31 Parity Athletes Medal at the 2024 Olympics ](https://impact.paritynow.co/from-paris-with-gold-31-parity-athletes-medal-at-the-2024-olympics) Of the 65 athletes from Parity's roster who earned their place in Paris, an impressive 31 returned home with something extra to carry — Olympic medals. Here’s a full list of our Parity athlete medalists from this year’s historic Games. [![](https://impact.paritynow.co/hs-fs/hubfs/10%20Ways%20Women%20Athletes%20Can%20Boost%20Your%20Bottom%20Line%20(1).png?width=600&name=10%20Ways%20Women%20Athletes%20Can%20Boost%20Your%20Bottom%20Line%20(1).png) ](https://impact.paritynow.co/leveraging-womens-sports-10-strategies-for-boosting-your-bottom-line) 5/2/24 4:45 PM [Brand Marketing](https://impact.paritynow.co/author/elizabeth-montavon/page/2#) ### [ Leveraging Women’s Sports: 10 Strategies for Boosting Your Bottom Line ](https://impact.paritynow.co/leveraging-womens-sports-10-strategies-for-boosting-your-bottom-line) Learn how women athletes are revolutionizing marketing strategies and community engagement. Discover 10 key strategies to enhance profits and promote diversity and inclusion in sports marketing. [![](https://impact.paritynow.co/hs-fs/hubfs/Breaking%20Barriers%20Webinar%20Email%20Header%20(1)-1.png?width=600&name=Breaking%20Barriers%20Webinar%20Email%20Header%20(1)-1.png) ](https://impact.paritynow.co/top-moments-from-our-playbook-for-brands-to-win-in-womens-sports) 2/1/24 5:52 PM [Brand Marketing](https://impact.paritynow.co/author/elizabeth-montavon/page/2#) ### [ Empowering Insights: A Roundup of Top Moments from Our “Playbook for Brands to Win in Women's Sports” Webinar ](https://impact.paritynow.co/top-moments-from-our-playbook-for-brands-to-win-in-womens-sports) From authenticity as a game-changer to the power of short-form videos, compelling narratives, and impactful athlete-brand collaborations, gain insights from industry experts like Jessica Spencer and Heather Saldivar of Superfeet, pro golfer Shasta ... [![](https://impact.paritynow.co/hs-fs/hubfs/ap23252823403195-427a3d9ae31f28fff7b17e59cfef9fce24c82611-s1600-c85.webp?width=600&name=ap23252823403195-427a3d9ae31f28fff7b17e59cfef9fce24c82611-s1600-c85.webp) ](https://impact.paritynow.co/top-4-highest-paying-sports-for-women-in-2023) 12/20/23 10:37 AM [Sponsorship](https://impact.paritynow.co/author/elizabeth-montavon/page/2#) ### [ Top 4 Highest-Paying Sports for Women in 2023 ](https://impact.paritynow.co/top-4-highest-paying-sports-for-women-in-2023) A comprehensive look at the top 4 highest-paying women’s sports in 2023! From Golf's impressive earnings to the thrilling strides in Tennis, Basketball, and Ice Hockey, we explore the triumphs and challenges in closing the gender pay gap. Join us as ... 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