Alana Casner

A new Parity report reveals U.S. women's soccer fans are the most loyal, trusting, and ready to spend — offering major opportunities for brands in apparel, tech, travel, and more. Discover key insights and untapped potential.

Parity, the premier platform for professional women athlete partnerships, today announced the appointment of Risa Isard, Ph.D., as Director of Research and Insights. In her role, Isard will lead Parity’s research and data efforts, overseeing the ...

Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical ...

For the second consecutive year, Gainbridge®, a Group 1001 company, is joining forces with Parity, the premier platform for professional women athlete partnerships, and the Women’s Sports Foundation® (WSF) for a grant program that supports girls and ...

Parity, the premier platform for professional women athlete partnerships, is proud to have been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2025. This year’s list shines a spotlight on businesses that are ...

Parity, a Group 1001 company and the premier platform for professional women athlete partnerships, today announced a collaboration with LinkedIn, the world’s largest professional network. LinkedIn will work alongside Parity to deliver impactful ...

In an era where marketers are constantly seeking authentic ways to connect with consumers, women's sports sponsorships offer a uniquely powerful opportunity that many brands have yet to fully recognize. Our recent research on women’s sports’ fans, ...

Professional women athlete moms exemplify strength, perseverance, and balance. Whether training for the next big competition or raising the next generation, their stories inspire fans and customers alike. These incredible individuals navigate the ...

Latest Parity study reveals majority of 500 surveyed pro women athletes faced financial stress amid unpredictable salaries and sponsorships and maternal benefits remain uncertain, but modest brand investments can have massive impact.

Boatsetter exclusively hosted celebration for Paralympic athlete's two Paris silver medals this weekend in West Palm Beach, Florida.

Gainbridge®, Parity, and the Women’s Sports Foundation® award grants to 21 organizations and athletes as part of second annual Parity Week.

Parity appoints Mandy Anderson as VP of Sales, bringing her extensive media experience to lead revenue growth and expand sponsorship opportunities for professional women athletes.