--- title: Resources | Alana Casner description: Alana Casner works at Parity as Vice President of Content & Strategy. Her background includes 15 years of content creation and digital partnership experience. Prior to joining Parity in 2021, she served as Director of Creative Strategy at The Players' Tribune, a role in which she focused on cornerstone activism initiatives like women in sport, LGBTQIA+, mental health and more. As a multi-sport collegiate athlete while at Pomona College, she competed as starting point guard and also in Track and Field. image: https://impact.paritynow.co/hubfs/Screen%20Shot%202023-03-07%20at%2012.28.40%20PM.png --- ![Screen Shot 2023-03-10 at 8.55.53 AM](https://impact.paritynow.co/hs-fs/hubfs/Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png?width=300&name=Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png) # Alana Casner [![](https://impact.paritynow.co/hs-fs/hubfs/Copy%20of%20DSC07719-1.webp?width=600&name=Copy%20of%20DSC07719-1.webp) ](https://impact.paritynow.co/gainbridge-parity-and-the-womens-sports-foundation-award-222000-in-grants-to-32-organizations-and-athletes-through-third-annual-gainbridge-assists) 9/22/25 9:54 AM [Press Release](https://impact.paritynow.co/author/alana-casner#) ### [ Gainbridge®, Parity, and the Women’s Sports Foundation® Award $222,000 in Grants to 32 Organizations and Athletes Through Third Annual Gainbridge® Assists ](https://impact.paritynow.co/gainbridge-parity-and-the-womens-sports-foundation-award-222000-in-grants-to-32-organizations-and-athletes-through-third-annual-gainbridge-assists) Gainbridge®, Parity, and the Women’s Sports Foundation® awarded $222,000 in 2025 to 32 athletes and organizations nationwide, expanding access to sports and education for girls and women. Now in its third year, the program honors Billie Jean King’s ... [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_24533506.webp?width=600&name=USATSI_24533506.webp) ](https://impact.paritynow.co/new-parity-report-reveals-womens-soccer-fans-are-the-most-loyal-trusting-and-ready-to-spend) 8/20/25 10:30 AM [Press Release](https://impact.paritynow.co/author/alana-casner#) ### [ New Parity Report Reveals Women’s Soccer Fans Are the Most Loyal, Trusting — and Ready to Spend ](https://impact.paritynow.co/new-parity-report-reveals-womens-soccer-fans-are-the-most-loyal-trusting-and-ready-to-spend) A new Parity report reveals U.S. women's soccer fans are the most loyal, trusting, and ready to spend — offering major opportunities for brands in apparel, tech, travel, and more. Discover key insights and untapped potential. [![](https://impact.paritynow.co/hs-fs/hubfs/Risa%20Announcement%20blog.png?width=600&name=Risa%20Announcement%20blog.png) ](https://impact.paritynow.co/parity-appoints-risa-isard-phd-as-director-of-research-insights) 6/30/25 3:36 PM [Press Release](https://impact.paritynow.co/author/alana-casner#) ### [ Parity Appoints Risa Isard, Ph.D., as Director of Research & Insights ](https://impact.paritynow.co/parity-appoints-risa-isard-phd-as-director-of-research-insights) Parity, the premier platform for professional women athlete partnerships, today announced the appointment of Risa Isard, Ph.D., as Director of Research and Insights. In her role, Isard will lead Parity’s research and data efforts, overseeing the ... [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_25882528.jpg?width=600&name=USATSI_25882528.jpg) ](https://impact.paritynow.co/new-research-from-parity-offers-roadmap-for-brands-entering-womens-sports) 6/20/25 12:57 PM [Press Release](https://impact.paritynow.co/author/alana-casner#) ### [ New Research from Parity Offers Roadmap for Brands Entering Women’s Sports ](https://impact.paritynow.co/new-research-from-parity-offers-roadmap-for-brands-entering-womens-sports) Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical ... [![](https://impact.paritynow.co/hs-fs/hubfs/SVL_SVL_7528-2.jpg?width=600&name=SVL_SVL_7528-2.jpg) ](https://impact.paritynow.co/gainbridge-expands-impact-with-grants-for-girls-and-women-in-sports-and-education-in-partnership-with-parity-and-womens-sports-foundation) 5/14/25 9:00 AM [Press Release](https://impact.paritynow.co/author/alana-casner#) ### [ Gainbridge® Expands Impact with Grants for Girls and Women in Sports and Education In Partnership with Parity and Women’s Sports Foundation® ](https://impact.paritynow.co/gainbridge-expands-impact-with-grants-for-girls-and-women-in-sports-and-education-in-partnership-with-parity-and-womens-sports-foundation) For the second consecutive year, Gainbridge®, a Group 1001 company, is joining forces with Parity, the premier platform for professional women athlete partnerships, and the Women’s Sports Foundation® (WSF) for a grant program that supports girls and ... [![](https://impact.paritynow.co/hs-fs/hubfs/MIC_Facebook.jpg?width=600&name=MIC_Facebook.jpg) ](https://impact.paritynow.co/parity-named-to-fast-companys-annual-list-of-the-worlds-most-innovative-companies-of-2025) 3/18/25 7:30 AM [Press Release](https://impact.paritynow.co/author/alana-casner#) ### [ Parity Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2025 ](https://impact.paritynow.co/parity-named-to-fast-companys-annual-list-of-the-worlds-most-innovative-companies-of-2025) Parity, the premier platform for professional women athlete partnerships, is proud to have been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2025. This year’s list shines a spotlight on businesses that are ... [![](https://impact.paritynow.co/hs-fs/hubfs/blog%20graphics%20(18)-2.png?width=600&name=blog%20graphics%20(18)-2.png) ](https://impact.paritynow.co/parity-and-linkedin-empower-professional-women-athletes-through-career-development-and-sponsorship-initiatives) 3/6/25 10:00 AM [Press Release](https://impact.paritynow.co/author/alana-casner#) ### [ Parity and LinkedIn Empower Professional Women Athletes Through Career Development and Sponsorship Initiatives ](https://impact.paritynow.co/parity-and-linkedin-empower-professional-women-athletes-through-career-development-and-sponsorship-initiatives) Parity, a Group 1001 company and the premier platform for professional women athlete partnerships, today announced a collaboration with LinkedIn, the world’s largest professional network. LinkedIn will work alongside Parity to deliver impactful ... [![](https://impact.paritynow.co/hs-fs/hubfs/73%25-1.png?width=600&name=73%25-1.png) ](https://impact.paritynow.co/beyond-viewership-why-womens-sports-sponsorships-drive-deeper-brand-engagement) 2/24/25 4:13 PM [Brand Marketing](https://impact.paritynow.co/author/alana-casner#) ### [ Beyond Viewership: Why Women's Sports Sponsorships Drive Deeper Brand Engagement ](https://impact.paritynow.co/beyond-viewership-why-womens-sports-sponsorships-drive-deeper-brand-engagement) In an era where marketers are constantly seeking authentic ways to connect with consumers, women's sports sponsorships offer a uniquely powerful opportunity that many brands have yet to fully recognize. Our recent research on women’s sports’ fans, ... [![](https://impact.paritynow.co/hs-fs/hubfs/238812347_353290492931040_2175623475586651708_n-1.jpg?width=600&name=238812347_353290492931040_2175623475586651708_n-1.jpg) ](https://impact.paritynow.co/1-fans-how-sponsoring-athlete-moms-can-connect-your-brand-to-families-everywhere) 2/3/25 3:14 PM [Brand Marketing](https://impact.paritynow.co/author/alana-casner#) ### [ #1 Fans: How Sponsoring Athlete Moms Can Connect Your Brand to Families Everywhere ](https://impact.paritynow.co/1-fans-how-sponsoring-athlete-moms-can-connect-your-brand-to-families-everywhere) Professional women athlete moms exemplify strength, perseverance, and balance. Whether training for the next big competition or raising the next generation, their stories inspire fans and customers alike. These incredible individuals navigate the ... [![](https://impact.paritynow.co/hs-fs/hubfs/blog%20graphics%20(14)-1.png?width=600&name=blog%20graphics%20(14)-1.png) ](https://impact.paritynow.co/new-research-highlights-financial-realities-of-professional-women-athletes) 12/3/24 10:08 AM [Press Release](https://impact.paritynow.co/author/alana-casner#) ### [ New Research Highlights Financial Realities of Professional Women Athletes ](https://impact.paritynow.co/new-research-highlights-financial-realities-of-professional-women-athletes) Latest Parity study reveals majority of 500 surveyed pro women athletes faced financial stress amid unpredictable salaries and sponsorships and maternal benefits remain uncertain, but modest brand investments can have massive impact. [![](https://impact.paritynow.co/hs-fs/hubfs/459265571_1764055437462611_7008794878300434779_n.jpg?width=600&name=459265571_1764055437462611_7008794878300434779_n.jpg) ](https://impact.paritynow.co/parity-and-boatsetter-set-sail-on-a-one-of-a-kind-chartered-yacht-experience-celebrating-5-time-paralympic-medalist-brittni-mason) 9/17/24 1:00 PM [Press Release](https://impact.paritynow.co/author/alana-casner#) ### [ Parity and Boatsetter Set Sail on a One-of-a-Kind Chartered Yacht Experience Celebrating 5x Paralympic Medalist Brittni Mason ](https://impact.paritynow.co/parity-and-boatsetter-set-sail-on-a-one-of-a-kind-chartered-yacht-experience-celebrating-5-time-paralympic-medalist-brittni-mason) Boatsetter exclusively hosted celebration for Paralympic athlete's two Paris silver medals this weekend in West Palm Beach, Florida. [![](https://impact.paritynow.co/hs-fs/hubfs/Parity%20Week%20Blog%20Featured%20Image.jpg?width=600&name=Parity%20Week%20Blog%20Featured%20Image.jpg) ](https://impact.paritynow.co/gainbridge-announces-winners-of-parity-week-grants) 9/4/24 10:00 AM [Press Release](https://impact.paritynow.co/author/alana-casner#) ### [ Gainbridge® Announces Winners of Parity Week Grants ](https://impact.paritynow.co/gainbridge-announces-winners-of-parity-week-grants) Gainbridge®, Parity, and the Women’s Sports Foundation® award grants to 21 organizations and athletes as part of second annual Parity Week. 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