
Alana Casner works at Parity as Vice President of Content & Strategy. Her background includes 15 years of content creation and digital partnership experience. Prior to joining Parity in 2021, she served as Director of Creative Strategy at The Players' Tribune, a role in which she focused on cornerstone activism initiatives like women in sport, LGBTQIA+, mental health and more. As a multi-sport collegiate athlete while at Pomona College, she competed as starting point guard and also in Track and Field.
Blog Post by Alana Casner
Alana Casner
Feb 27, 2023 10:00:00 AM
5 creative marketing ideas to grow your brand with pro athletes
The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples.
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Alana Casner
Jan 6, 2023 7:00:00 PM
5 ways your brand can work with Parity
Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...
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Alana Casner
Sep 15, 2022 10:20:00 PM
5 benefits of partnering with elite women athletes
More brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness and ROI.
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Alana Casner
Mar 15, 2022 12:57:00 AM
Sports NFTs: an avenue for athletes and an opportunity for brands
Sports NFTs have become an avenue for athletes and an opportunity for brands. Learn about the growing industry and its marketing potential.
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Alana Casner
Jan 26, 2022 11:36:00 PM
The untapped marketing potential of pro women athletes
There’s more untapped marketing value in professional women athletes than you may know. Discover how working with powerful athletes can power your brand.
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