Alana Casner works at Parity as Vice President of Content & Strategy. Her background includes 15 years of content creation and digital partnership experience. Prior to joining Parity in 2021, she served as Director of Creative Strategy at The Players' Tribune, a role in which she focused on cornerstone activism initiatives like women in sport, LGBTQIA+, mental health and more. As a multi-sport collegiate athlete while at Pomona College, she competed as starting point guard and also in Track and Field.
Blog Post by Alana Casner
Alana Casner Aug 31, 2023 11:40:50 AM
PBX Pickleball Names Parity as an Official Partner and Signs Notable Women Olympians and Retired Pro Athletes for Inaugural Season
Parity and PBX Pickleball, a new organization that unites the pickleball community with retired professional athletes, today announced that Parity has been named as an official partner to drive women athlete participation in PBX events.
Alana Casner May 9, 2023 9:01:21 AM
Parity Appoints Leela Srinivasan as CEO
Seasoned executive and three-time CMO of high-growth companies joins to lead Parity through its next phase.
Alana Casner Feb 27, 2023 10:00:00 AM
5 creative marketing ideas to grow your brand with pro athletes
The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples.
Alana Casner Jan 6, 2023 7:00:00 PM
5 ways your brand can work with Parity
Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...
Alana Casner Sep 15, 2022 10:20:00 PM
5 benefits of partnering with elite women athletes
More brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness and ROI.
Alana Casner Mar 15, 2022 12:57:00 AM
Sports NFTs: an avenue for athletes and an opportunity for brands
Sports NFTs have become an avenue for athletes and an opportunity for brands. Learn about the growing industry and its marketing potential.
Alana Casner Jan 26, 2022 11:36:00 PM
The untapped marketing potential of pro women athletes
There’s more untapped marketing value in professional women athletes than you may know. Discover how working with powerful athletes can power your brand.