Alana Casner

The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today announced the official launch of their new Athlete ...

Parity partners with the Women’s Football Alliance to amplify sponsorship and development opportunities, enhancing visibility and revenue for women’s football. As the Official Development Partner, Parity's services will support WFA athletes and the ...

Discover one of Parity's monumental achievements: uniting 1000 women athletes in a vibrant celebration of diversity, talent, and empowerment in sports. In this infographic, explore their stories, achievements, and the future of partnerships in ...

Parity partners with Tampa Bay Sun FC to empower women athletes, celebrating National Girls and Women in Sports Day with a focus on closing the gender gap in professional sports. This collaboration aims to enhance visibility and revenue ...

ZenToes, renowned for its foot care products, joins forces with Parity, a brand sponsorship platform aimed at closing the gender gap in sports. This partnership, involving collaboration with women athletes across diverse sports, is a stride towards ...

Parity Week by Gainbridge® celebrates women's sports icons like Billie Jean King, Annika Sorenstam, and Lyn St. James from Nov 6-12, with 180 athletes competing for almost $13M. This initiative underscores Gainbridge's commitment to gender equality, ...

Parity welcomes industry stalwarts Devon Krivec as Head of Product and Marianne Schroer as Director of Marketing. Schroer, with her vast sports marketing background and leadership in WISE, will drive transformative partnerships with elite women ...

Explore a groundbreaking partnership between Parity and The Brandr Group, innovating sponsorship opportunities for women athletes across collegiate and professional sports. Bridging the gender income and opportunity gap, this collaboration empowers ...

Parity and PBX Pickleball, a new organization that unites the pickleball community with retired professional athletes, today announced that Parity has been named as an official partner to drive women athlete participation in PBX events.

Seasoned executive and three-time CMO of high-growth companies joins to lead Parity through its next phase.

The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples.

Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...