NEW YORK (August 29, 2022) – Retired Olympic gold medalist BJ (Bedford) Miller joins Parity as its new vice president of sales, Parity announced today. Miller’s hire signals continued growth and new opportunities for the company working to generate billions in revenue for elite women athletes.
Miller brings more than 20 years of leadership experience in both corporate and sport settings. As a competitive swimmer, she won Olympic gold in 2000 as a part of Team USA’s 4x100m medley relay, setting a world record in the process.
Since retiring from competition, Miller has amassed revenue-driving success at companies including Nike, LIDS, OtterBox, Atlassian, and more. She most recently worked at Pendo as Regional Vice President of Sales, Central Region.
“I’m completely thrilled to be joining Parity,” she said. “Creating opportunities that get women more money to do what they love is a passion that reverberates in my bones. I can’t wait to move the needle for Parity athletes."
Since its founding in 2020, Parity has brought on more than 750 women athletes, both professional and collegiate, across 60+ sports to develop brand partnerships and other profitable marketing opportunities. The startup has worked with companies including Microsoft, Morgan Stanley, The New Primal, and more.
“As Parity grows, it’s important we continue to bring in dedicated people with demonstrated track records of success. We are so excited to have BJ on our team,” said Parity Co-Founder and Co-CEO, Minji Ro.
“As a retired Olympic gold medalist, she has a personal connection to our mission. As a sales exec, her strong record will catapult our brand partnership efforts.”
Miller’s focus will involve expanding Parity’s existing partner list and finding new ways to support elite women athletes.
Parity was created in 2020 to unapologetically work toward closing the gender pay gap in sports, benefitting both elite women athletes and their fans. Founded by former leaders on Wall Street, the Group 1001 company drives revenue to athletes by using proprietary data analytics to curate sponsorship opportunities, NFT sales, and more. With a current roster of more than 750 athletes from 60 sports and 20+ corporate partners, Parity is revolutionizing the financial model for women athletes. To learn more, visit www.paritynow.co and the Parity NFT marketplace at www.market.paritynow.co.
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