Key athlete influencer marketing benefits and examples
The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers...
Women’s sports fandom: Why brands should care about its growing numbers
It's a fact: fanbases for women’s sports are not only existent, they're flourishing.
Women's sporting events that brands need to pay attention to in 2023
Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.
Key moments in 2022 women's sports
We're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.
The power of athlete testimonials for wearable fitness technology
A detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales leads...
Top 4 highest-paying sports for women in 2022
Think you know the most lucrative sports for women athletes? We break down the highest-paying pro sports and how they stack up compared to the rest...
Everything you need to know about Name, Image, and Likeness (NIL)
Parity breaks down what collegiate athletes need to know about name, image, and likeness (NIL) including personal branding, financial literacy, and more...
5 benefits of partnering with elite women athletes
More brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness and ROI.
Reels vs TikTok: Which is better for your brand?
Reels vs TikTok: What’s better for your brand marketing? While IG Reels has always been about image, TikTok has been a trailblazer when it comes to trends.
Why athletes are the future of plant-based brand marketing
To learn more about the nuances of choosing a specific diet as an elite athlete, we spoke with Angel City FC Captain, Ali Riley...
Hiltz on creating space for gender equality in pro running
“When I feel safe, that's when I can run my best.” We spoke with Lululemon athlete Nikki Hiltz on trans sponsorship and genuine allyship in pro running.
Let's talk about women-focused CBD products
Happy 4/20! We sat down with WNBA champion turned marketer Mistie Bass to learn how she’s found support for sleep, muscle aches, and stress using CBD.