In this blog, Sosha Lewis illuminates the journey and achievements of Emma Schieck, a gold medalist in sitting volleyball at the 2020 Summer Paralympics. Schieck emphasizes the importance of recognizing and valuing Paralympians for their unique ...

A comprehensive look at the top 4 highest-paying women’s sports in 2023! From Golf's impressive earnings to the thrilling strides in Tennis, Basketball, and Ice Hockey, we explore the triumphs and challenges in closing the gender pay gap. Join us as ...

Projected to exceed $1 billion in revenue by 2024, women's professional sports are witnessing a historic rise, driven by strategic investments. Deloitte's report highlights this growth, marking a pivotal shift in the industry's value and potential.

Women's sports are narrowing the visibility gap by harnessing social media, skillfully creating exposure where traditional media lags. This is more than just self-promotion for these women athletes; it's a call to action for media outlets to step up ...

ZenToes, renowned for its foot care products, joins forces with Parity, a brand sponsorship platform aimed at closing the gender gap in sports. This partnership, involving collaboration with women athletes across diverse sports, is a stride towards ...

Discover the dynamic rise of women's lacrosse through a comprehensive ecosystem, spanning youth to professional levels, which is driving significant growth in the sport. Gain insights from industry experts and athletes, understand the influence of ...

Explore the dynamic realm of women's sports investment with our 11-step guide designed for growing businesses. Tap into new markets, champion gender equality, and establish a meaningful presence in a rapidly evolving sector.

Parity welcomes industry stalwarts Devon Krivec as Head of Product and Marianne Schroer as Director of Marketing. Schroer, with her vast sports marketing background and leadership in WISE, will drive transformative partnerships with elite women ...

Revealing the reality of women's sports - find out why the old myths don't hold up and how women's sports are gaining momentum and breaking boundaries. These facts are sure to drive change.

Explore a groundbreaking partnership between Parity and The Brandr Group, innovating sponsorship opportunities for women athletes across collegiate and professional sports. Bridging the gender income and opportunity gap, this collaboration empowers ...

Delve into the challenging world of sports leadership amid crisis, as illustrated through Spain's national team upheaval. This piece questions systemic biases and reveals the pervasive issues women face in leadership roles, particularly during ...

Dive into the economic surge powered by women, with Beyoncé, Taylor Swift, and Barbie making a staggering impact on the U.S. economy. Witness the unfolding prosperity in women's sports, propelled by strategic focus on female consumers, while ...