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See what we’re up to, meet our athletes and read about the trends shaping our work.

September 29, 2023 at 2:05 PM

How to Maximize Your Sports Sponsorship Impact

Many brands waste sports sponsorship dollars on non-strategic partnerships. As athlete collaboration choices reflect your brand's long-term vision, are you ensuring every dollar counts?
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September 28, 2023 at 11:32 AM

The Double-Edged Sword of NIL

Exploring the implications of NCAA's NIL rule: While the policy brings financial gains for college athletes, especially in football and basketball, it amplifies existing disparities in sports funding. Dive into how this impacts women athletes and ...
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September 14, 2023 at 10:00 AM

CrossFit: A Sport that is Doing Equity Right

CrossFit has taken a powerful stance on equal pay and body positivity, challenging stereotypes and leading the way in redefining parity for women in sports. When will other sports take note?
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September 12, 2023 at 10:32 AM

More Women’s Soccer: Why the New USL Super League is Actually a Good Thing

Exploring the positive potential of the USL Super League's introduction to the women's soccer landscape: from providing new investment opportunities and broadening market exposure, to doubling professional roster spots and fostering healthy ...
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September 7, 2023 at 7:58 AM

Changing the Narrative — Is SEO Hurting Women's Sports?

Analyzing the concerning online search trends surrounding women athletes, this article highlights how SEO biases and media narratives diminish the potential of women's sports. Delving deep into the challenges, it advocates for change and equality in ...
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August 31, 2023 at 11:40 AM

PBX Pickleball Names Parity as an Official Partner and Signs Notable Women Olympians and Retired Pro Athletes for Inaugural Season

Parity and PBX Pickleball, a new organization that unites the pickleball community with retired professional athletes, today announced that Parity has been named as an official partner to drive women athlete participation in PBX events.
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August 22, 2023 at 2:17 PM

15 Need-to-Know Numbers From the Women's World Cup

2023 Women's World Cup breaks historic records! Discover unparalleled viewership, stadium attendance, and the meteoric rise of women's soccer. Unearth the compelling stats and milestones that set this year apart.
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August 18, 2023 at 10:00 AM

How Much Does It Cost to Be a Woman Athlete?

Challenging a 2021 claim that women athletes don't deserve equal pay, this article delves into the deep financial contributions and influence of female athletes on their sport's microeconomy. By spotlighting the expenses they shoulder and the ...
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August 16, 2023 at 10:30 AM

WTF is Rule 40?

Unravel the complexities of Rule 40 and its implications for Olympic and Paralympic marketing. In this how-to, discover how brand marketers can collaborate with women athletes amidst restrictions, leveraging their impact for powerful campaigns ...
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August 8, 2023 at 10:19 AM

5 Things We Can’t Unsee About Women’s Sports from Our Fan Survey

A whopping 98% of Parity athlete fans expressed their eagerness to watch more women's sports. From increased viewership to behind-the-scenes content, find out what fans truly desire and why brands who don’t get involved now are about to be left in ...
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July 28, 2023 at 1:53 PM

7 Reasons that Women's Sports is Where You Should Be Investing

With a growing fanbase that craves more action, steady viewership growth, and skyrocketing in-person game attendance, women's sports are taking center stage. By sponsoring women athletes and telling their real stories, your brand can disrupt the ...
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July 25, 2023 at 10:12 AM

How to Show Up for Women's Sports in the Right Way

Women's sports are currently experiencing a remarkable surge in popularity and sponsorship, marking a significant turning point for gender equality in the sporting world. With increased media coverage, growing fan engagement, and corporate ...
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