--- title: Resources | Marketing Trends (2) description: "Marketing Trends | See what Parity is up to, meet our athletes, 
and read about the trends shaping our work. (2)" image: https://impact.paritynow.co/hubfs/Screen%20Shot%202023-03-07%20at%2012.28.40%20PM.png --- ![Screen Shot 2023-03-10 at 8.55.53 AM](https://impact.paritynow.co/hs-fs/hubfs/Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png?width=300&name=Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png) ### RESOURCES See what we’re up to, meet our athletes and read about the trends shaping our work. - [Show all](https://impact.paritynow.co) - [Influencers 101](https://impact.paritynow.co/tag/influencers-101) - [Marketing Trends](https://impact.paritynow.co/tag/marketing-trends) - [Athlete Spotlight](https://impact.paritynow.co/tag/athlete-spotlight) - [Parity News](https://impact.paritynow.co/tag/parity-news) Show all Athlete Branding Athlete Resources Athlete Spotlight Brand Marketing Equality Fans Hockey Industry Specific Influencers 101 Leagues Luge Marketing Trends NFT NIL NWSL Olympics Paralympics Parity News Partnerships Press Release Research Sponsorship Sports Business Track and Field [![](https://impact.paritynow.co/hs-fs/hubfs/1-Aug-07-2024-05-49-05-7894-PM.png?width=600&name=1-Aug-07-2024-05-49-05-7894-PM.png) ](https://impact.paritynow.co/score-marketing-gold-winning-strategies-from-the-olympics-and-paralympics) 9/19/24 3:31 PM [Brand Marketing](https://impact.paritynow.co/tag/marketing-trends/page/2#) ### [ Score Marketing Gold: Winning Strategies from the Olympics and Paralympics ](https://impact.paritynow.co/score-marketing-gold-winning-strategies-from-the-olympics-and-paralympics) The recent Olympics and Paralympics in Paris weren’t just a showcase of athletic prowess —they were also a masterclass in marketing. Brands big and small leveraged the global stage to connect with audiences, tell compelling stories, and achieve ... [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_24102730.webp?width=600&name=USATSI_24102730.webp) ](https://impact.paritynow.co/record-breaking-games-highlighting-paritys-paralympic-medalists-and-historic-moments) 9/13/24 10:30 AM [Athlete Spotlight](https://impact.paritynow.co/tag/marketing-trends/page/2#) ### [ Record-Breaking Games: Highlighting Parity's Paralympic Medalists and Historic Moments ](https://impact.paritynow.co/record-breaking-games-highlighting-paritys-paralympic-medalists-and-historic-moments) What a remarkable year for the Paralympic movement! For the first time in Games history, all 22 sports received live coverage, an increase from the 19 sports featured during Tokyo 2020. This milestone marked the first-ever live broadcasts for Para ... [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_23939211.webp?width=600&name=USATSI_23939211.webp) ](https://impact.paritynow.co/from-paris-with-gold-31-parity-athletes-medal-at-the-2024-olympics) 9/11/24 10:00 AM [Athlete Spotlight](https://impact.paritynow.co/tag/marketing-trends/page/2#) ### [ From Paris with Gold: 31 Parity Athletes Medal at the 2024 Olympics ](https://impact.paritynow.co/from-paris-with-gold-31-parity-athletes-medal-at-the-2024-olympics) Of the 65 athletes from Parity's roster who earned their place in Paris, an impressive 31 returned home with something extra to carry — Olympic medals. Here’s a full list of our Parity athlete medalists from this year’s historic Games. [![](https://impact.paritynow.co/hs-fs/hubfs/Parity%20Week%20Blog%20Featured%20Image.jpg?width=600&name=Parity%20Week%20Blog%20Featured%20Image.jpg) ](https://impact.paritynow.co/gainbridge-announces-winners-of-parity-week-grants) 9/4/24 10:00 AM [Press Release](https://impact.paritynow.co/tag/marketing-trends/page/2#) ### [ Gainbridge® Announces Winners of Parity Week Grants ](https://impact.paritynow.co/gainbridge-announces-winners-of-parity-week-grants) Gainbridge®, Parity, and the Women’s Sports Foundation® award grants to 21 organizations and athletes as part of second annual Parity Week. [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_23974921.jpg?width=600&name=USATSI_23974921.jpg) ](https://impact.paritynow.co/the-olympics-a-business-case-for-gender-equity-in-sports) 8/12/24 2:36 PM [Sports Business](https://impact.paritynow.co/tag/marketing-trends/page/2#) ### [ The Olympics: A Business Case for Gender Equity in Sports ](https://impact.paritynow.co/the-olympics-a-business-case-for-gender-equity-in-sports) Having a woman figure front & center in the brand identity of the Olympic Games is significant, but what’s especially important to note here is that a decision like this was most likely not taken lightly by the IOC. Knowing how big the business ... [![](https://impact.paritynow.co/hs-fs/hubfs/blog%20graphics%20(8).png?width=600&name=blog%20graphics%20(8).png) ](https://impact.paritynow.co/parity-appoints-mandy-anderson-as-vp-of-sales) 8/9/24 4:50 PM [Press Release](https://impact.paritynow.co/tag/marketing-trends/page/2#) ### [ Parity Appoints Mandy Anderson as VP of Sales ](https://impact.paritynow.co/parity-appoints-mandy-anderson-as-vp-of-sales) Parity appoints Mandy Anderson as VP of Sales, bringing her extensive media experience to lead revenue growth and expand sponsorship opportunities for professional women athletes. [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_23092968.jpg?width=600&name=USATSI_23092968.jpg) ](https://impact.paritynow.co/gen-z-loves-womens-sports) 7/10/24 12:23 PM [Sports Business](https://impact.paritynow.co/tag/marketing-trends/page/2#) ### [ Gen Z Loves Women’s Sports ](https://impact.paritynow.co/gen-z-loves-womens-sports) One other key change that’s happening in sports as the space shifts to include more women, is a change to who are the core customers of sports - aka fans. Specifically when it comes to women’s sports, fans are skewing much younger than ever before. ... [![](https://impact.paritynow.co/hs-fs/hubfs/343410576_180925528212454_2000557693417841901_n%20(1).jpg?width=600&name=343410576_180925528212454_2000557693417841901_n%20(1).jpg) ](https://impact.paritynow.co/8-steps-to-authentic-allyship-during-pride-month-and-beyond) 6/20/24 12:47 PM [Brand Marketing](https://impact.paritynow.co/tag/marketing-trends/page/2#) ### [ 8 Steps to Authentic Allyship During Pride Month and Beyond ](https://impact.paritynow.co/8-steps-to-authentic-allyship-during-pride-month-and-beyond) June is widely recognized as the month during which we celebrate the LGBTQ+ community in all its power and diversity. It’s also the month in which many companies and brands signal their support to the LGBTQ+ community. While some do it well, many ... [![](https://impact.paritynow.co/hs-fs/hubfs/nike-sabrina-shoes-1.webp?width=600&name=nike-sabrina-shoes-1.webp) ](https://impact.paritynow.co/2024-womens-sports-trends-report) 5/31/24 10:45 AM [Sports Business](https://impact.paritynow.co/tag/marketing-trends/page/2#) ### [ 2024 Women’s Sports Trends Report ](https://impact.paritynow.co/2024-womens-sports-trends-report) Examine the key trends propelling growth in women's sports in 2024. From league expansions to innovative merchandise and significant brand interventions, this report outlines the future and emerging investment opportunities in the evolving women’s ... [![](https://impact.paritynow.co/hs-fs/hubfs/USATSI_22217599.webp?width=600&name=USATSI_22217599.webp) ](https://impact.paritynow.co/breaking-the-ice-how-the-pwhl-is-revolutionizing-womens-hockey) 5/21/24 2:41 PM [Brand Marketing](https://impact.paritynow.co/tag/marketing-trends/page/2#) ### [ Breaking the Ice: How the PWHL is Revolutionizing Women's Hockey ](https://impact.paritynow.co/breaking-the-ice-how-the-pwhl-is-revolutionizing-womens-hockey) Opening night, drew 2.9 million viewers. There has been a 2,557% increase in the league’s YouTube subscribers throughout the season with over 106,000 subscribers and more than 40 million views. Thanks to fans tuning into every game, and showing up ... [![](https://impact.paritynow.co/hs-fs/hubfs/10%20Ways%20Women%20Athletes%20Can%20Boost%20Your%20Bottom%20Line%20(1).png?width=600&name=10%20Ways%20Women%20Athletes%20Can%20Boost%20Your%20Bottom%20Line%20(1).png) ](https://impact.paritynow.co/leveraging-womens-sports-10-strategies-for-boosting-your-bottom-line) 5/2/24 4:45 PM [Brand Marketing](https://impact.paritynow.co/tag/marketing-trends/page/2#) ### [ Leveraging Women’s Sports: 10 Strategies for Boosting Your Bottom Line ](https://impact.paritynow.co/leveraging-womens-sports-10-strategies-for-boosting-your-bottom-line) Learn how women athletes are revolutionizing marketing strategies and community engagement. Discover 10 key strategies to enhance profits and promote diversity and inclusion in sports marketing. [![](https://impact.paritynow.co/hs-fs/hubfs/blog%20graphics%20(6).png?width=600&name=blog%20graphics%20(6).png) ](https://impact.paritynow.co/the-gist-and-parity-forge-first-of-its-kind-partnership) 4/24/24 2:57 PM [Press Release](https://impact.paritynow.co/tag/marketing-trends/page/2#) ### [ The GIST and Parity Forge First-of-its-Kind Partnership to Elevate Women Athletes in Branded Content ](https://impact.paritynow.co/the-gist-and-parity-forge-first-of-its-kind-partnership) The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today announced the official launch of their new Athlete ... [Previous](https://impact.paritynow.co/tag/marketing-trends/page/1) [All](https://impact.paritynow.co/all) [Next](https://impact.paritynow.co/tag/marketing-trends/page/3) ![](https://px.ads.linkedin.com/collect/?pid=5302852&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Raleigh", "addressRegion" : "NC", "postalCode" : "27615", "streetAddress" : "8601 Six Forks Road" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://20518965.fs1.hubspotusercontent-na1.net/hubfs/20518965/New%20Website%20Assets/Parity%20Logos/parity%20logo%20compact%20white.svg" }, "name" : "Evolution of Sports, Inc.", "url" : "https://impact.paritynow.co/tag/marketing-trends/page/2" } ```