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See what we’re up to, meet our athletes and read about the trends shaping our work.
Kara Winger Mar 10, 2023 3:17:00 PM

Key athlete influencer marketing benefits and examples

The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers...
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Charlotte Ebel Feb 16, 2023 1:06:00 PM

Women’s sports fandom: Why brands should care about its growing numbers

It's a fact: fanbases for women’s sports are not only existent, they're flourishing.
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Lindsey McKone Jan 24, 2023 9:26:00 PM

Women's sporting events that brands need to pay attention to in 2023

Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.
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Lindsey McKone Dec 31, 2022 3:15:00 PM

Key moments in 2022 women's sports

We're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.
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Emmy Ma Dec 2, 2022 7:15:00 PM

The power of athlete testimonials for wearable fitness technology

A detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales leads...
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Ashley Mitchell Oct 28, 2022 7:51:00 PM

Top 4 highest-paying sports for women in 2022

Think you know the most lucrative sports for women athletes? We break down the highest-paying pro sports and how they stack up compared to the rest...
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Emmy Ma Sep 21, 2022 11:36:00 PM

Everything you need to know about Name, Image, and Likeness (NIL)

Parity breaks down what collegiate athletes need to know about name, image, and likeness (NIL) including personal branding, financial literacy, and more...
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Alana Casner Sep 15, 2022 10:20:00 PM

5 benefits of partnering with elite women athletes

More brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness and ROI.
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Kara Winger Sep 1, 2022 11:58:00 PM

Reels vs TikTok: Which is better for your brand?

Reels vs TikTok: What’s better for your brand marketing? While IG Reels has always been about image, TikTok has been a trailblazer when it comes to trends.
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Emmy Ma Aug 27, 2022 12:04:00 AM

Why athletes are the future of plant-based brand marketing

To learn more about the nuances of choosing a specific diet as an elite athlete, we spoke with Angel City FC Captain, Ali Riley...
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Emmy Ma Aug 8, 2022 6:46:00 PM

Hiltz on creating space for gender equality in pro running

“When I feel safe, that's when I can run my best.” We spoke with Lululemon athlete Nikki Hiltz on trans sponsorship and genuine allyship in pro running.
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Ashley Mitchell Apr 20, 2022 10:13:00 PM

Let's talk about women-focused CBD products

Happy 4/20! We sat down with WNBA champion turned marketer Mistie Bass to learn how she’s found support for sleep, muscle aches, and stress using CBD.
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