With Milano Cortina 2026 just one year away, brands face a critical decision point: when to invest in partnerships with women Olympic and Paralympic athletes. New research suggests that waiting could mean missing out on significant returns. Our ...

Every March, Women’s History Month provides brands with an extraordinary opportunity to celebrate the achievements of women and amplify the stories that inspire change. In the world of sports, where resilience, empowerment, and community thrive, ...

Discover how 2024 Parity Week by Gainbridge® made historic impact in women's sports, distributing $172,000 in grants across 19 US cities and engaging 28 pro athletes to inspire 2,000+ participants. Learn about this groundbreaking collaboration ...

With the fanbase for women’s sports rapidly growing and media attention increasing, there’s a prime opportunity for companies to build lasting relationships with a passionate audience. By getting in early, small brands can seize this “white space,” ...

For Parity Locker, Parity’s women’s sports memorabilia marketplace, it all started with a visor. When the Parity Locker launched in the fall of 2023, one of the first big ticket items was a race worn visor and pair of gloves from NASCAR phenom Toni ...

The recent Olympics and Paralympics in Paris weren’t just a showcase of athletic prowess —they were also a masterclass in marketing. Brands big and small leveraged the global stage to connect with audiences, tell compelling stories, and achieve ...

What a remarkable year for the Paralympic movement! For the first time in Games history, all 22 sports received live coverage, an increase from the 19 sports featured during Tokyo 2020. This milestone marked the first-ever live broadcasts for Para ...

Of the 65 athletes from Parity's roster who earned their place in Paris, an impressive 31 returned home with something extra to carry — Olympic medals. Here’s a full list of our Parity athlete medalists from this year’s historic Games.

Gainbridge®, Parity, and the Women’s Sports Foundation® award grants to 21 organizations and athletes as part of second annual Parity Week.

Having a woman figure front & center in the brand identity of the Olympic Games is significant, but what’s especially important to note here is that a decision like this was most likely not taken lightly by the IOC. Knowing how big the business ...

Parity appoints Mandy Anderson as VP of Sales, bringing her extensive media experience to lead revenue growth and expand sponsorship opportunities for professional women athletes.

One other key change that’s happening in sports as the space shifts to include more women, is a change to who are the core customers of sports - aka fans. Specifically when it comes to women’s sports, fans are skewing much younger than ever before. ...