Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...

We're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.

A detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales leads...

With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.

Think you know the most lucrative sports for women athletes? We break down the highest-paying pro sports and how they stack up compared to the rest...

More brands are taking notice of the marketing value of women's sports and athletes. Learn how brands benefit from the increase in awareness and ROI.

TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand.

When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success...

Parity breaks down what collegiate athletes need to know about name, image, and likeness (NIL) including personal branding, financial literacy, and more...

More brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness and ROI.

Reels vs TikTok: What’s better for your brand marketing? While IG Reels has always been about image, TikTok has been a trailblazer when it comes to trends.

To learn more about the nuances of choosing a specific diet as an elite athlete, we spoke with Angel City FC Captain, Ali Riley...