Whether you just received your first brand deal or you’re a seasoned content creator, fulfilling partnership asks can, at times, feel overwhelming.

Seasoned executive and three-time CMO of high-growth companies joins to lead Parity through its next phase.

Building brand credibility is essential for any business to succeed especially in today’s competitive market. It can be defined as the trust and authority...

We spoke with Head of Morgan Stanley Global Sports & Entertainment, Sandra L. Richards, and WNBA champion Mistie Boyd on how to become the "CEO of you."

The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers...

The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples.

It's a fact: fanbases for women’s sports are not only existent, they're flourishing.

Serena Williams, Oksana Masters, and Alex Morgan are just a few of some of the most well-known stars in women's sports from the past decade. Read on for our list.

Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.

What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?

Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...

We're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.