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Kara Winger

Kara Winger is a four-time Olympian in the javelin, as well as a World Championships medalist and the current American record holder. She completed her final season as a professional athlete ranked #1 in the world (2022). She works at Parity as Senior Director, Integrated Marketing.

Blog Post by Kara Winger

August 30, 2023 at 2:48 PM

I Retired, Now What?

An open letter to athletes looking at or living through retirement. Spoiler: life is just as good on this side.
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August 22, 2023 at 2:17 PM

15 Need-to-Know Numbers From the Women's World Cup

2023 Women's World Cup breaks historic records! Discover unparalleled viewership, stadium attendance, and the meteoric rise of women's soccer. Unearth the compelling stats and milestones that set this year apart.
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August 16, 2023 at 10:30 AM

WTF is Rule 40?

Unravel the complexities of Rule 40 and its implications for Olympic and Paralympic marketing. In this how-to, discover how brand marketers can collaborate with women athletes amidst restrictions, leveraging their impact for powerful campaigns ...
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July 28, 2023 at 1:53 PM

7 Reasons that Women's Sports is Where You Should Be Investing

With a growing fanbase that craves more action, steady viewership growth, and skyrocketing in-person game attendance, women's sports are taking center stage. By sponsoring women athletes and telling their real stories, your brand can disrupt the ...
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March 10, 2023 at 3:17 PM

Key athlete influencer marketing benefits and examples

The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers...
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January 21, 2023 at 2:37 AM

The value of a woman athlete

What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?
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December 7, 2022 at 3:54 AM

Finding strength in the quiet moments

In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...
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November 22, 2022 at 3:00 PM

Unbelievable luck: My four Olympic Games

Ups, downs, highs, and lows. The journey of FOUR Olympics in my own words.
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November 7, 2022 at 10:23 PM

What is the athlete influencer marketing ROI for brands?

With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.
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October 26, 2022 at 5:54 PM

Top 5 things you can do for a perfect athlete influencer campaign

More brands are taking notice of the marketing value of women's sports and athletes. Learn how brands benefit from the increase in awareness and ROI.
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October 11, 2022 at 3:45 PM

6 ways to capitalize on TikTok influencer marketing

TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand.
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October 5, 2022 at 1:36 AM

How to do an Instagram giveaway with athletes

When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success...
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