Kara Winger
Key athlete influencer marketing benefits and examples
The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers...
The value of a woman athlete
What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?
Finding strength in the quiet moments
In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...
Unbelievable luck: My four Olympic Games
Ups, downs, highs, and lows. The journey of FOUR Olympics in my own words.
What is the athlete influencer marketing ROI for brands?
With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.
Top 5 things you can do for a perfect athlete influencer campaign
More brands are taking notice of the marketing value of women's sports and athletes. Learn how brands benefit from the increase in awareness and ROI.
6 ways to capitalize on TikTok influencer marketing
TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand.
How to do an Instagram giveaway with athletes
When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success...
Reels vs TikTok: Which is better for your brand?
Reels vs TikTok: What’s better for your brand marketing? While IG Reels has always been about image, TikTok has been a trailblazer when it comes to trends.
How athlete influencer marketing can grow your brand awareness
Women athlete influencers can easily drive brand awareness by connecting with their devoted fanbase on a personal level & maintaining authenticity.
Against all odds, Allysa Seely wins historic double gold
Allysa Seely is on a different level. Not only a Paralympic Champion, but the first woman and American in world history to win back-to-back Gold medals in the Paralympic Games in Rio 2016 and in Tokyo 2020.