Kara Winger is a four-time Olympian in the javelin, as well as a World Championships medalist and the current American record holder. She completed her final season as a professional athlete ranked #1 in the world (2022). She works at Parity as Senior Director, Integrated Marketing.
Blog Post by Kara Winger
Kara Winger Aug 30, 2023 2:48:35 PM
I Retired, Now What?
An open letter to athletes looking at or living through retirement. Spoiler: life is just as good on this side.
Kara Winger Aug 22, 2023 2:17:22 PM
15 Need-to-Know Numbers From the Women's World Cup
2023 Women's World Cup breaks historic records! Discover unparalleled viewership, stadium attendance, and the meteoric rise of women's soccer. Unearth the compelling stats and milestones that set this year apart.
Kara Winger Aug 16, 2023 10:30:00 AM
WTF is Rule 40?
Unravel the complexities of Rule 40 and its implications for Olympic and Paralympic marketing. In this how-to, discover how brand marketers can collaborate with women athletes amidst restrictions, leveraging their impact for powerful campaigns before, during, and after the Games.
Kara Winger Jul 28, 2023 1:53:00 PM
7 Reasons that Women's Sports is Where You Should Be Investing
With a growing fanbase that craves more action, steady viewership growth, and skyrocketing in-person game attendance, women's sports are taking center stage. By sponsoring women athletes and telling their real stories, your brand can disrupt the status quo and create an authentic bond with the ever-expanding fanbase.
Kara Winger Mar 10, 2023 3:17:00 PM
Key athlete influencer marketing benefits and examples
The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers...
Kara Winger Jan 21, 2023 2:37:00 AM
The value of a woman athlete
What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?
Kara Winger Dec 7, 2022 3:54:00 AM
Finding strength in the quiet moments
In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...
Kara Winger Nov 22, 2022 3:00:00 PM
Unbelievable luck: My four Olympic Games
Ups, downs, highs, and lows. The journey of FOUR Olympics in my own words.
Kara Winger Nov 7, 2022 10:23:00 PM
What is the athlete influencer marketing ROI for brands?
With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.
Kara Winger Oct 26, 2022 5:54:00 PM
Top 5 things you can do for a perfect athlete influencer campaign
More brands are taking notice of the marketing value of women's sports and athletes. Learn how brands benefit from the increase in awareness and ROI.
Kara Winger Oct 11, 2022 3:45:00 PM
6 ways to capitalize on TikTok influencer marketing
TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand.
Kara Winger Oct 5, 2022 1:36:00 AM
How to do an Instagram giveaway with athletes
When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success...