--- title: Resources | Kara Winger description: "Kara Winger is a four-time Olympian in the javelin, as well as a World Championships medalist and the current American record holder. She completed her final season as a professional athlete ranked #1 in the world (2022). She works at Parity as Senior Director, Integrated Marketing." image: https://impact.paritynow.co/hubfs/Screen%20Shot%202023-03-07%20at%2012.28.40%20PM.png --- ![Screen Shot 2023-03-10 at 8.55.53 AM](https://impact.paritynow.co/hs-fs/hubfs/Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png?width=300&name=Screen%20Shot%202023-03-10%20at%208.55.53%20AM.png) # Kara Winger [![](https://impact.paritynow.co/hs-fs/hubfs/World%20Best.webp?width=600&name=World%20Best.webp) ](https://impact.paritynow.co/i-retired-now-what) 8/30/23 2:48 PM [Athlete Spotlight](https://impact.paritynow.co/author/kara-winger#) ### [ I Retired, Now What? ](https://impact.paritynow.co/i-retired-now-what) An open letter to athletes looking at or living through retirement. Spoiler: life is just as good on this side. [![](https://impact.paritynow.co/hs-fs/hubfs/oon47kwhbucwhitysm5b.webp?width=600&name=oon47kwhbucwhitysm5b.webp) ](https://impact.paritynow.co/15-need-to-know-numbers-from-the-womens-world-cup) 8/22/23 2:17 PM [Equality](https://impact.paritynow.co/author/kara-winger#) ### [ 15 Need-to-Know Numbers From the Women's World Cup ](https://impact.paritynow.co/15-need-to-know-numbers-from-the-womens-world-cup) 2023 Women's World Cup breaks historic records! Discover unparalleled viewership, stadium attendance, and the meteoric rise of women's soccer. Unearth the compelling stats and milestones that set this year apart. [![](https://impact.paritynow.co/hs-fs/hubfs/Tokyo%20flag%20(1).jpg?width=600&name=Tokyo%20flag%20(1).jpg) ](https://impact.paritynow.co/wtf-is-rule-40) 8/16/23 10:30 AM [Influencers 101](https://impact.paritynow.co/author/kara-winger#) ### [ WTF is Rule 40? ](https://impact.paritynow.co/wtf-is-rule-40) Unravel the complexities of Rule 40 and its implications for Olympic and Paralympic marketing. In this how-to, discover how brand marketers can collaborate with women athletes amidst restrictions, leveraging their impact for powerful campaigns ... [![](https://impact.paritynow.co/hs-fs/hubfs/IMG_0743%20(1).jpg?width=600&name=IMG_0743%20(1).jpg) ](https://impact.paritynow.co/7-reasons-that-womens-sports-is-where-you-should-be-investing) 7/28/23 1:53 PM [Brand Marketing](https://impact.paritynow.co/author/kara-winger#) ### [ 7 Reasons that Women's Sports is Where You Should Be Investing ](https://impact.paritynow.co/7-reasons-that-womens-sports-is-where-you-should-be-investing) With a growing fanbase that craves more action, steady viewership growth, and skyrocketing in-person game attendance, women's sports are taking center stage. By sponsoring women athletes and telling their real stories, your brand can disrupt the ... [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/pexels-anna-shvets-5068681.jpg?width=600&name=pexels-anna-shvets-5068681.jpg) ](https://impact.paritynow.co/key-athlete-influencer-marketing-benefits-and-examples) 3/10/23 3:17 PM [Brand Marketing](https://impact.paritynow.co/author/kara-winger#) ### [ Key athlete influencer marketing benefits and examples ](https://impact.paritynow.co/key-athlete-influencer-marketing-benefits-and-examples) The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers... [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/repost-karathrowsjav-CRKzTRuDF9N.jpeg?width=600&name=repost-karathrowsjav-CRKzTRuDF9N.jpeg) ](https://impact.paritynow.co/what-is-the-value-of-a-woman-athlete) 1/21/23 2:37 AM [Athlete Spotlight](https://impact.paritynow.co/author/kara-winger#) ### [ The value of a woman athlete ](https://impact.paritynow.co/what-is-the-value-of-a-woman-athlete) What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete? [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/World%20Best.jpg?width=600&name=World%20Best.jpg) ](https://impact.paritynow.co/finding-strength-in-quiet-moments) 12/7/22 3:54 AM [Athlete Spotlight](https://impact.paritynow.co/author/kara-winger#) ### [ Finding strength in the quiet moments ](https://impact.paritynow.co/finding-strength-in-quiet-moments) In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks... [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/kara-winger-ms-today-inline-210808-04%20ezra%20shaw%20getty%20images.jpeg?width=600&name=kara-winger-ms-today-inline-210808-04%20ezra%20shaw%20getty%20images.jpeg) ](https://impact.paritynow.co/unbelievable-luck-my-four-olympic-games) 11/22/22 3:00 PM [Athlete Spotlight](https://impact.paritynow.co/author/kara-winger#) ### [ Unbelievable luck: My four Olympic Games ](https://impact.paritynow.co/unbelievable-luck-my-four-olympic-games) Ups, downs, highs, and lows. The journey of FOUR Olympics in my own words. [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/EOS_Annie_Kunz_3613_AA_V1-SOCIAL2.jpg?width=600&name=EOS_Annie_Kunz_3613_AA_V1-SOCIAL2.jpg) ](https://impact.paritynow.co/what-is-influencer-marketing-roi-for-athletes) 11/7/22 10:23 PM [Brand Marketing](https://impact.paritynow.co/author/kara-winger#) ### [ What is the athlete influencer marketing ROI for brands? ](https://impact.paritynow.co/what-is-influencer-marketing-roi-for-athletes) With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing. [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/SOCIAL_EOS_Evonne_Britton_7843_AA_V1-(2).jpg?width=600&name=SOCIAL_EOS_Evonne_Britton_7843_AA_V1-(2).jpg) ](https://impact.paritynow.co/5-tips-perfect-athlete-campaign) 10/26/22 5:54 PM [Brand Marketing](https://impact.paritynow.co/author/kara-winger#) ### [ Top 5 things you can do for a perfect athlete influencer campaign ](https://impact.paritynow.co/5-tips-perfect-athlete-campaign) More brands are taking notice of the marketing value of women's sports and athletes. Learn how brands benefit from the increase in awareness and ROI. [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/pexels-ivan-samkov-7676406.jpg?width=600&name=pexels-ivan-samkov-7676406.jpg) ](https://impact.paritynow.co/capitalize-on-tiktok-influencer-marketing) 10/11/22 3:45 PM [Brand Marketing](https://impact.paritynow.co/author/kara-winger#) ### [ 6 ways to capitalize on TikTok influencer marketing ](https://impact.paritynow.co/capitalize-on-tiktok-influencer-marketing) TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand. [![](https://impact.paritynow.co/hs-fs/hubfs/Imported_Blog_Media/pexels-ivan-samkov-7676824.jpg?width=600&name=pexels-ivan-samkov-7676824.jpg) ](https://impact.paritynow.co/how-to-instagram-giveaway-athletes) 10/5/22 1:36 AM [Brand Marketing](https://impact.paritynow.co/author/kara-winger#) ### [ How to do an Instagram giveaway with athletes ](https://impact.paritynow.co/how-to-instagram-giveaway-athletes) When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success... 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