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Kara Winger

Kara Winger is a four-time Olympian in the javelin, as well as a World Championships medalist and the current American record holder. She completed her final season as a professional athlete ranked #1 in the world (2022). She works at Parity as Senior Director, Integrated Marketing.

Blog Post by Kara Winger

Kara Winger Mar 10, 2023 3:17:00 PM

Key athlete influencer marketing benefits and examples

The traditional influencer marketing strategy is evolving. Companies are moving away from big-name social influencers and leaning toward micro-influencers...
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Kara Winger Jan 21, 2023 2:37:00 AM

The value of a woman athlete

What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?
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Kara Winger Dec 7, 2022 3:54:00 AM

Finding strength in the quiet moments

In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...
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Kara Winger Nov 22, 2022 3:00:00 PM

Unbelievable luck: My four Olympic Games

Ups, downs, highs, and lows. The journey of FOUR Olympics in my own words.
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Kara Winger Nov 7, 2022 10:23:00 PM

What is the athlete influencer marketing ROI for brands?

With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.
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Kara Winger Oct 26, 2022 5:54:00 PM

Top 5 things you can do for a perfect athlete influencer campaign

More brands are taking notice of the marketing value of women's sports and athletes. Learn how brands benefit from the increase in awareness and ROI.
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Kara Winger Oct 11, 2022 3:45:00 PM

6 ways to capitalize on TikTok influencer marketing

TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand.
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Kara Winger Oct 5, 2022 1:36:00 AM

How to do an Instagram giveaway with athletes

When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success...
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Kara Winger Sep 1, 2022 11:58:00 PM

Reels vs TikTok: Which is better for your brand?

Reels vs TikTok: What’s better for your brand marketing? While IG Reels has always been about image, TikTok has been a trailblazer when it comes to trends.
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Kara Winger Aug 23, 2022 11:10:00 PM

How athlete influencer marketing can grow your brand awareness

Women athlete influencers can easily drive brand awareness by connecting with their devoted fanbase on a personal level & maintaining authenticity.
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Kara Winger Sep 21, 2021 10:00:00 PM

Against all odds, Allysa Seely wins historic double gold

Allysa Seely is on a different level. Not only a Paralympic Champion, but the first woman and American in world history to win back-to-back Gold medals in the Paralympic Games in Rio 2016 and in Tokyo 2020.
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