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See what we’re up to, meet our athletes and read about the trends shaping our work.
Elizabeth Montavon Jun 2, 2023 10:39:20 AM

Parity Impact Report 2020 - 2022

We've partnered with dynamic brands on impactful marketing campaigns and put over $2 million dollars in the pockets of women athletes since our inception.
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Alana Casner May 9, 2023 9:01:21 AM

Parity Appoints Leela Srinivasan as CEO

Seasoned executive and three-time CMO of high-growth companies joins to lead Parity through its next phase.
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Ashley Mitchell Nov 28, 2022 7:55:00 PM

Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection

Titled “Fire Within,” Jayna's NFT unlocks limited-edition items including autographed merchandise, a social video message, and more. Award-winning artist Borbay...
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Ashley Mitchell Aug 29, 2022 5:45:00 PM

Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales

Miller’s hire signals continued growth and new opportunities for the company working to generate billions in revenue for elite women athletes...
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Ashley Mitchell Jul 22, 2022 6:45:00 PM

Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote

More than 40 pieces of original artwork featuring athletes in the 2022 WNBA Commissioner’s Cup Championship Game players will be available...
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Ashley Mitchell Jun 2, 2022 8:54:00 PM

Parity announces first Athlete Ambassador Program participants

Say hello to our newest Parity team members! It’s no secret that our mission is to get elite women athletes paid what they deserve...
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Ashley Mitchell Mar 29, 2022 7:26:00 PM

Parity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes

In a bold step to create lasting and meaningful change in women’s sports, Group 1001 will become a majority stakeholder in Parity...
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Ashley Mitchell Mar 3, 2022 11:51:00 PM

Parity athletes bring home 26 medals from 2022 Beijing Winter Olympic Games

More than 50 Parity athletes representing six countries competed at the 2022 Beijing Winter Olympic Games, February 4-27, 2022.
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Phillippa Thomson Feb 19, 2022 12:36:00 AM

To whom it may concern... Stop belittling women's sports

It's an uphill battle for women athletes to get the airtime they deserve, and nonsense like this just makes it even harder...
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Ashley Mitchell Jan 19, 2022 8:00:00 PM

Legends Jackie Joyner-Kersee, Cynthia Cooper-Dyke, and Jayna Hefford join forces with Parity and Aventus to headline the first NFT marketplace dedicated to women athletes

Three legends of women’s sport headline the launch of Parity NFT Marketplace powered by Aventus Network, the first to exclusively benefit women athletes.
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Ashley Mitchell Dec 2, 2021 6:30:00 PM

Parity and Morgan Stanley Global Sports & Entertainment launch financial education-focused campaign, “Practice Makes Perfect”

Parity announced today it has teamed up with Morgan Stanley to collaborate on a joint mission to empower women athletes through financial education.
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Parity Communications Aug 26, 2021 10:26:00 PM

WNBPA, Parity join forces to create marketing opportunities and drive revenue to WNBA players

OneTeam Partners is proud to announce a multi-year partnership between the Women's National Basketball Players Association (WNBPA) and Parity, an online sponsorship platform for women athletes that aims to create strategic marketing opportunities and drive revenue for players in the WNBA.
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