In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...

The five-time Olympian and Hockey Hall of Famer knows all about the importance of both widespread media visibility and strong fan connections in women's h...

Ups, downs, highs, and lows. The journey of FOUR Olympics in my own words.

When the IOC added women's doubles luge as an Olympic event, Parity athletes Summer Britcher and Sgt. Emily Sweeney saw a chance to take their expertise to another level...

With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.

When we watch a pro sporting event, enjoying top-tier competition from the world’s greatest athletes, we rarely consider the prep required building up to that moment...

Think you know the most lucrative sports for women athletes? We break down the highest-paying pro sports and how they stack up compared to the rest...

More brands are taking notice of the marketing value of women's sports and athletes. Learn how brands benefit from the increase in awareness and ROI.

TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand.

Navigating menstruation as an athlete - pro or not - isn't talked about enough, so we partnered with PERIOD to support its annual State of the Period...

When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success...

Parity breaks down what collegiate athletes need to know about name, image, and likeness (NIL) including personal branding, financial literacy, and more...