Serena Williams, Oksana Masters, and Alex Morgan are just a few of some of the most well-known stars in women's sports from the past decade. Read on for our list.

What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?

We're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.

In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...

The five-time Olympian and Hockey Hall of Famer knows all about the importance of both widespread media visibility and strong fan connections in women's h...

Ups, downs, highs, and lows. The journey of FOUR Olympics in my own words.

When the IOC added women's doubles luge as an Olympic event, Parity athletes Summer Britcher and Sgt. Emily Sweeney saw a chance to take their expertise to another level...

With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.

When we watch a pro sporting event, enjoying top-tier competition from the world’s greatest athletes, we rarely consider the prep required building up to that moment...

Think you know the most lucrative sports for women athletes? We break down the highest-paying pro sports and how they stack up compared to the rest...

More brands are taking notice of the marketing value of women's sports and athletes. Learn how brands benefit from the increase in awareness and ROI.

TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand.