When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success...

Parity breaks down what collegiate athletes need to know about name, image, and likeness (NIL) including personal branding, financial literacy, and more...

More brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness and ROI.

To learn more about the nuances of choosing a specific diet as an elite athlete, we spoke with Angel City FC Captain, Ali Riley...

Women athlete influencers can easily drive brand awareness by connecting with their devoted fanbase on a personal level & maintaining authenticity.

“When I feel safe, that's when I can run my best.” We spoke with Lululemon athlete Nikki Hiltz on trans sponsorship and genuine allyship in pro running.

“I'm so proud to be a part of a league that supports us." We look at Pride in the WNBA through the lens of Dani Robinson and how brands have responded...

To learn more about the effects of Title IX on current and former collegiate athletes, we surveyed nearly Parity athletes on their experiences...

Say hello to our newest Parity team members! It’s no secret that our mission is to get elite women athletes paid what they deserve...

Angel City FC midfielder Cari Roccaro isn't the first pro athlete to speak up about anxiety and depression, but she is the first to successfully...

Parity Intern and college student Emmy Ma is 21-years-old and already on her second career. The award-winning figure skater details the highs and lows...

Happy 4/20! We sat down with WNBA champion turned marketer Mistie Bass to learn how she’s found support for sleep, muscle aches, and stress using CBD.