Top 5 things you can do for a perfect athlete influencer campaign
More brands are taking notice of the marketing value of women's sports and athletes. Learn how brands benefit from the increase in awareness and ROI.
6 ways to capitalize on TikTok influencer marketing
TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand.
Breaking down the stigma of dealing with periods as an elite athlete
Navigating menstruation as an athlete - pro or not - isn't talked about enough, so we partnered with PERIOD to support its annual State of the Period...
How to do an Instagram giveaway with athletes
When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success...
Everything you need to know about Name, Image, and Likeness (NIL)
Parity breaks down what collegiate athletes need to know about name, image, and likeness (NIL) including personal branding, financial literacy, and more...
5 benefits of partnering with elite women athletes
More brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness and ROI.
Why athletes are the future of plant-based brand marketing
To learn more about the nuances of choosing a specific diet as an elite athlete, we spoke with Angel City FC Captain, Ali Riley...
How athlete influencer marketing can grow your brand awareness
Women athlete influencers can easily drive brand awareness by connecting with their devoted fanbase on a personal level & maintaining authenticity.
Hiltz on creating space for gender equality in pro running
“When I feel safe, that's when I can run my best.” We spoke with Lululemon athlete Nikki Hiltz on trans sponsorship and genuine allyship in pro running.
Dani Robinson on Pride in the WNBA
“I'm so proud to be a part of a league that supports us." We look at Pride in the WNBA through the lens of Dani Robinson and how brands have responded...
We asked women athletes about Title IX. Their answers may surprise you.
To learn more about the effects of Title IX on current and former collegiate athletes, we surveyed nearly Parity athletes on their experiences...
Parity announces first Athlete Ambassador Program participants
Say hello to our newest Parity team members! It’s no secret that our mission is to get elite women athletes paid what they deserve...