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See what we’re up to, meet our athletes and read about the trends shaping our work.
Ashley Mitchell Feb 10, 2023 3:12:00 PM

The biggest stars in women's sports from the past decade

Serena Williams, Oksana Masters, and Alex Morgan are just a few of some of the most well-known stars in women's sports from the past decade. Read on for our list.
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Kara Winger Jan 21, 2023 2:37:00 AM

The value of a woman athlete

What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?
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Lindsey McKone Dec 31, 2022 3:15:00 PM

Key moments in 2022 women's sports

We're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.
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Kara Winger Dec 7, 2022 3:54:00 AM

Finding strength in the quiet moments

In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...
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Lindsey McKone Nov 30, 2022 4:17:00 AM

Jayna Hefford on growing women's hockey by going all-in on supporting its players

The five-time Olympian and Hockey Hall of Famer knows all about the importance of both widespread media visibility and strong fan connections in women's h...
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Kara Winger Nov 22, 2022 3:00:00 PM

Unbelievable luck: My four Olympic Games

Ups, downs, highs, and lows. The journey of FOUR Olympics in my own words.
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Ashley Mitchell Nov 18, 2022 8:44:00 PM

Seeing double: Luge Olympians Summer Britcher and Emily Sweeney on closing the opportunity gap for women

When the IOC added women's doubles luge as an Olympic event, Parity athletes Summer Britcher and Sgt. Emily Sweeney saw a chance to take their expertise to another level...
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Kara Winger Nov 7, 2022 10:23:00 PM

What is the athlete influencer marketing ROI for brands?

With a devoted fanbase, high engagement rates and an impressive ROI, it's no wonder that more brands are turning to athletes for influencer marketing.
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Charlotte Ebel Oct 30, 2022 7:39:00 PM

The financial and mental costs of recovery as a pro basketball player

When we watch a pro sporting event, enjoying top-tier competition from the world’s greatest athletes, we rarely consider the prep required building up to that moment...
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Ashley Mitchell Oct 28, 2022 7:51:00 PM

Top 4 highest-paying sports for women in 2022

Think you know the most lucrative sports for women athletes? We break down the highest-paying pro sports and how they stack up compared to the rest...
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Kara Winger Oct 26, 2022 5:54:00 PM

Top 5 things you can do for a perfect athlete influencer campaign

More brands are taking notice of the marketing value of women's sports and athletes. Learn how brands benefit from the increase in awareness and ROI.
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Kara Winger Oct 11, 2022 3:45:00 PM

6 ways to capitalize on TikTok influencer marketing

TikTok influencer marketing is where brands partner with content creators to make creative content in the form of TikTok videos that promote your brand.
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