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See what we’re up to, meet our athletes and read about the trends shaping our work.
Ashley Mitchell Oct 7, 2022 6:00:00 PM

Breaking down the stigma of dealing with periods as an elite athlete

Navigating menstruation as an athlete - pro or not - isn't talked about enough, so we partnered with PERIOD to support its annual State of the Period...
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Kara Winger Oct 5, 2022 1:36:00 AM

How to do an Instagram giveaway with athletes

When hosting an Instagram giveaway, knowing your goals and partnering with the right influencer, or athlete, can have a huge impact on the success...
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Emmy Ma Sep 21, 2022 11:36:00 PM

Everything you need to know about Name, Image, and Likeness (NIL)

Parity breaks down what collegiate athletes need to know about name, image, and likeness (NIL) including personal branding, financial literacy, and more...
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Alana Casner Sep 15, 2022 10:20:00 PM

5 benefits of partnering with elite women athletes

More brands are taking notice of the marketing value of women's sports and female athletes. Learn how brands benefit from the increase in awareness and ROI.
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Emmy Ma Aug 27, 2022 12:04:00 AM

Why athletes are the future of plant-based brand marketing

To learn more about the nuances of choosing a specific diet as an elite athlete, we spoke with Angel City FC Captain, Ali Riley...
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Kara Winger Aug 23, 2022 11:10:00 PM

How athlete influencer marketing can grow your brand awareness

Women athlete influencers can easily drive brand awareness by connecting with their devoted fanbase on a personal level & maintaining authenticity.
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Emmy Ma Aug 8, 2022 6:46:00 PM

Hiltz on creating space for gender equality in pro running

“When I feel safe, that's when I can run my best.” We spoke with Lululemon athlete Nikki Hiltz on trans sponsorship and genuine allyship in pro running.
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Emmy Ma Jun 30, 2022 8:07:00 PM

Dani Robinson on Pride in the WNBA

“I'm so proud to be a part of a league that supports us." We look at Pride in the WNBA through the lens of Dani Robinson and how brands have responded...
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Emmy Ma Jun 17, 2022 9:09:00 PM

We asked women athletes about Title IX. Their answers may surprise you.

To learn more about the effects of Title IX on current and former collegiate athletes, we surveyed nearly Parity athletes on their experiences...
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Ashley Mitchell Jun 2, 2022 8:54:00 PM

Parity announces first Athlete Ambassador Program participants

Say hello to our newest Parity team members! It’s no secret that our mission is to get elite women athletes paid what they deserve...
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Ashley Mitchell May 19, 2022 6:54:00 PM

Cari Roccaro's role in securing historic NWSL mental health leave

Angel City FC midfielder Cari Roccaro isn't the first pro athlete to speak up about anxiety and depression, but she is the first to successfully...
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Emmy Ma May 5, 2022 7:30:00 PM

What led me to retire from a successful sports career at 20-years-old

Parity Intern and college student Emmy Ma is 21-years-old and already on her second career. The award-winning figure skater details the highs and lows...
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