The sky’s the limit when it comes to partnering with women’s sports influencers to promote your brand. Read on for helpful marketing ideas and examples.

It's a fact: fanbases for women’s sports are not only existent, they're flourishing.

Serena Williams, Oksana Masters, and Alex Morgan are just a few of some of the most well-known stars in women's sports from the past decade. Read on for our list.

Given last year's historic successes and triumphs, there has never been a better time to get involved with women's sports.

What is it worth to be a good teammate? How do you value yourself when your performance suffers? What is the value of a woman athlete?

Last year, deals for women’s sports leagues and teams went up by 21%, while deals with individual female athletes increased by 18%. At Parity, we expertly...

We're capping off 2022 by highlighting moments in women's sports history worth remembering for years to come.

In a deeply personal essay, Kara Winger reflects on her final season as a competitive athlete and how she fought to overcome both physical and mental setbacks...

A detailed testimonial from an aspirational customer, such as a professional athlete, can go a long way toward building more brand trust and sales leads...

The five-time Olympian and Hockey Hall of Famer knows all about the importance of both widespread media visibility and strong fan connections in women's h...

Titled “Fire Within,” Jayna's NFT unlocks limited-edition items including autographed merchandise, a social video message, and more. Award-winning artist Borbay...

Ups, downs, highs, and lows. The journey of FOUR Olympics in my own words.