Projected to exceed $1 billion in revenue by 2024, women's professional sports are witnessing a historic rise, driven by strategic investments. Deloitte's report highlights this growth, marking a pivotal shift in the industry's value and potential.

Join us for a recap of Parity Week by Gainbridge®, a celebration of women's sports with Billie Jean King, Annika Sorenstam, and Lyn St. James. From empowering discussions to exhilarating tennis and golf events, discover the top 10 moments that ...

Discover the perfect holiday gifts for women's sports fans in our comprehensive 2023 guide. From exclusive merchandise to must-have accessories, find unique ideas to surprise and delight every sports enthusiast.

Women's sports are narrowing the visibility gap by harnessing social media, skillfully creating exposure where traditional media lags. This is more than just self-promotion for these women athletes; it's a call to action for media outlets to step up ...

ZenToes, renowned for its foot care products, joins forces with Parity, a brand sponsorship platform aimed at closing the gender gap in sports. This partnership, involving collaboration with women athletes across diverse sports, is a stride towards ...

Discover the dynamic rise of women's lacrosse through a comprehensive ecosystem, spanning youth to professional levels, which is driving significant growth in the sport. Gain insights from industry experts and athletes, understand the influence of ...

Explore the dynamic realm of women's sports investment with our 11-step guide designed for growing businesses. Tap into new markets, champion gender equality, and establish a meaningful presence in a rapidly evolving sector.

Parity Week by Gainbridge® celebrates women's sports icons like Billie Jean King, Annika Sorenstam, and Lyn St. James from Nov 6-12, with 180 athletes competing for almost $13M. This initiative underscores Gainbridge's commitment to gender equality, ...

Parity welcomes industry stalwarts Devon Krivec as Head of Product and Marianne Schroer as Director of Marketing. Schroer, with her vast sports marketing background and leadership in WISE, will drive transformative partnerships with elite women ...

Revealing the reality of women's sports - find out why the old myths don't hold up and how women's sports are gaining momentum and breaking boundaries. These facts are sure to drive change.

Explore a groundbreaking partnership between Parity and The Brandr Group, innovating sponsorship opportunities for women athletes across collegiate and professional sports. Bridging the gender income and opportunity gap, this collaboration empowers ...

Delve into the challenging world of sports leadership amid crisis, as illustrated through Spain's national team upheaval. This piece questions systemic biases and reveals the pervasive issues women face in leadership roles, particularly during ...