Unpack the transformative journey of women's basketball, highlighting its recent surge in popularity and impact. This blog examines the pivotal moments and changes within the women's sports ecosystem, showcasing how today's stars, such as Caitlin ...

Explore the intricacies of the athlete economy beyond the glitz of big-figure deals, focusing on the financial challenges and opportunities for women athletes on their journey to the top. This blog delves into the often overlooked aspects of pro ...

I heard so many people say, “You took the easy road out to make the Nigerian Olympic team, because Team USA is one of the hardest teams to make in the world.” Let’s dissect that real quick. They aren’t wrong about Team USA being one of the hardest ...

Body dysmorphia is a preoccupation with perceived flaws in appearance, which can significantly impact daily functioning and well-being. I feel it’s worse than it’s ever been with social media in general, where it’s part of an athlete's job to post ...

When it comes to outdoor and extreme sports, women often find themselves at the top of a game few are playing. They’ve become so specialized that sharing a workout with someone becomes really tricky: often, to train with other women is to pump the ...

In my attempt to balance a professional sports career, military career and be a wife, I quickly noticed the relational hardship of feeling like we lived separate lives. It wasn’t until December of 2022, when I was competing in my first World Cup ...

Unveiling the rise of women’s sports media coverage and its trajectory for rapid expansion. This article sheds light on the shift from the minimal '4%' to an impressive 15% share of media attention, thanks to pioneering media companies and the ...

Addressing the exclusion of women from the Olympic Decathlon, this article highlights the ongoing battle against outdated stereotypes and the push for gender equality in sports. Despite the Olympics' progress towards gender parity, the Decathlon ...

Parity partners with the Women’s Football Alliance to amplify sponsorship and development opportunities, enhancing visibility and revenue for women’s football. As the Official Development Partner, Parity's services will support WFA athletes and the ...

In some ways Erika arrived at that moment: she was seated in a McLaren GT4, racing professionally in Europe, being invited onto podcasts and finally recognized for the talent she’d felt in her fingers during that first race in the parking lot. On ...

The hopefulness though often fades after morning. I look at my expenses and training, and all I see is how far behind I am and how many obstacles are in my way. I feel in my heart I am part of the Olympic movement as an Olympic hopeful, but the way ...

Some of us playing abroad have found our Prince Charming. For most of us, and especially those with melanated skin, choosing to pursue our career is like being locked in an ivory tower – the prospect of finding love is slim to none.