Many brands waste sports sponsorship dollars on non-strategic partnerships. As athlete collaboration choices reflect your brand's long-term vision, are you ensuring every dollar counts?

Exploring the implications of NCAA's NIL rule: While the policy brings financial gains for college athletes, especially in football and basketball, it amplifies existing disparities in sports funding. Dive into how this impacts women athletes and ...

Commemorating 50 years since Billie Jean King's groundbreaking 'Battle of the Sexes' victory, we delve into monumental moments in women's sports. From the foundation of the Women’s Tennis Association Tour to the fight for equal pay, explore how ...

CrossFit has taken a powerful stance on equal pay and body positivity, challenging stereotypes and leading the way in redefining parity for women in sports. When will other sports take note?

Exploring the positive potential of the USL Super League's introduction to the women's soccer landscape: from providing new investment opportunities and broadening market exposure, to doubling professional roster spots and fostering healthy ...

Analyzing the concerning online search trends surrounding women athletes, this article highlights how SEO biases and media narratives diminish the potential of women's sports. Delving deep into the challenges, it advocates for change and equality in ...

Parity and PBX Pickleball, a new organization that unites the pickleball community with retired professional athletes, today announced that Parity has been named as an official partner to drive women athlete participation in PBX events.

An open letter to athletes looking at or living through retirement. Spoiler: life is just as good on this side.

2023 Women's World Cup breaks historic records! Discover unparalleled viewership, stadium attendance, and the meteoric rise of women's soccer. Unearth the compelling stats and milestones that set this year apart.

Challenging a 2021 claim that women athletes don't deserve equal pay, this article delves into the deep financial contributions and influence of female athletes on their sport's microeconomy. By spotlighting the expenses they shoulder and the ...

Unravel the complexities of Rule 40 and its implications for Olympic and Paralympic marketing. In this how-to, discover how brand marketers can collaborate with women athletes amidst restrictions, leveraging their impact for powerful campaigns ...

A Paralympian’s passionate call to action for athletes with disabilities and creating a more accessible society.