Vitacost Named the Official Online Health Retailer of the Parity Community

Parity, the premier platform for professional women athlete partnerships, today announced a new partnership with Vitacost, a leading online retailer of vitamins, supplements and wellness essentials, making Vitacost the Official Online Health Retailer of the Parity community.

Parity and Vitacost will collaborate to empower women athletes through access to high-quality nutritional products and purpose-driven brand campaigns. The partnership will introduce Vitacost to Parity’s growing community of more than 1,100 professional women athletes across 85 sports, encouraging both trial and ongoing use of the brand’s online wellness retail platform. 

The partnership will showcase Vitacost’s Sport Certified experience — a cost-effective, trustworthy, and secure one-stop shop for supplements, functional foods, and personal care products that have been independently tested and certified to meet the highest standards for quality, safety, and label accuracy to help athletes safeguard their careers.

As part of the collaboration, hand-selected Parity athletes will co-create content centered around wellness, training, and nutrition that will be shared across their social media channels. Vitacost will amplify these authentic, athlete-driven stories through its own brand channels to drive engagement and conversion among new and existing customers.

“We’re proud to team up with Vitacost to provide our athletes with resources that support their health and performance while creating new opportunities for brand storytelling,” said Leela Srinivasan, CEO of Parity. “This collaboration helps us champion our growing network of professional women athletes both on and off the field, while helping customers discover safe nutritional products they can trust. This partnership not only aligns with our mission of amplifying women athletes but also connects a values-led brand with one of the most influential and inspiring communities in sports.”

“At Vitacost, we’re committed to making high-quality wellness essentials more accessible, and our partnership with Parity is an incredible opportunity to support women athletes in that mission,” said Guy Burgstahler, President, Vitacost. “We’re especially excited to welcome Marlène Boissonault as a Vitacost ambassador. She reflects the discipline, resilience, and sense of community that align with our brand values. Her authentic training content resonates deeply, with engagement rates that speak to the trust she’s built. Together with Parity and athletes like Marlène, we look forward to inspiring and empowering both athletes and everyday consumers on their wellness journeys.”

The partnership kicks off this summer with content rolling out across athlete and brand channels.

For more information on Parity, visit www.paritynow.co and follow @paritynow on Instagram. To learn more about Vitacost, visit www.vitacost.com. For more on Vitacost’s Sport Certified platform, visit www.vitacost.com/sport-certified. 

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About Parity, a Group 1001 Company
Parity is the leading platform for professional women athlete partnerships. With a mission to close the gender income gap in sports and beyond, Parity connects brands with a diverse network of more than 1,100 women athletes from 85 sports. Through sponsorship activations, content collaborations, and strategic advisory, Parity helps brands authentically engage the most trusted voices in sports today. For more information, visit www.paritynow.co, or follow us on Instagram and LinkedIn.