Caroline Fitzgerald

Even the highest paid female athlete earns a fraction of male stars. More research reveals the true financial cost elite women athletes pay just to compete.

From $500M franchise valuations to record-breaking viewership, these 10 business milestones show why 2025 was a defining year for women’s sports.

Discover how rising visibility in women’s sports is fueling record participation among girls nationwide, and why representation is driving the next generation of athletes.

Every time women’s sports make headlines for breaking a record – whether it's ticket sales, attendance, merchandise, team valuation, or sponsorship revenue – the same question seems to echo across the internet: “Wait… how did this happen?” Or, ...

There’s an (un)popular narrative that the women's sports ecosystem has to “prove its worth” before athletes are paid equitably. For years, the conversation around women's sports has followed a frustrating pattern: “Let’s grow the audience first. ...

Failing to invest in women’s sports isn’t just failing women - and it’s bad business. I’ll say it: The gender pay gap in professional sports is an outrage. More than an outrage, it’s downright embarrassing, and frankly, shortsighted. I’m not sure ...

There’s no longer any (fact-based) debate against the business opportunity around women’s sports. The results in recent years have proven the incredible growth of women’s sports, and the growth has created an entire ecosystem of new business ...

Discover how 2024 Parity Week by Gainbridge® made historic impact in women's sports, distributing $172,000 in grants across 19 US cities and engaging 28 pro athletes to inspire 2,000+ participants. Learn about this groundbreaking collaboration ...

With the fanbase for women’s sports rapidly growing and media attention increasing, there’s a prime opportunity for companies to build lasting relationships with a passionate audience. By getting in early, small brands can seize this “white space,” ...

Having a woman figure front & center in the brand identity of the Olympic Games is significant, but what’s especially important to note here is that a decision like this was most likely not taken lightly by the IOC. Knowing how big the business ...

One other key change that’s happening in sports as the space shifts to include more women, is a change to who are the core customers of sports - aka fans. Specifically when it comes to women’s sports, fans are skewing much younger than ever before. ...

Examine the key trends propelling growth in women's sports in 2024. From league expansions to innovative merchandise and significant brand interventions, this report outlines the future and emerging investment opportunities in the evolving women’s ...