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Caroline Fitzgerald

Caroline Fitzgerald is a contributing writer for Parity and the CEO & Founder of GOALS - a women's sports marketing consultancy & media platform. After launching GOALS in 2020, Caroline has quickly become a force for good and thought leader in the women's sports space.

Blog Post by Caroline Fitzgerald

April 10, 2024 at 9:00 AM

How Women’s Basketball Eclipsed All Expectations

Unpack the transformative journey of women's basketball, highlighting its recent surge in popularity and impact. This blog examines the pivotal moments and changes within the women's sports ecosystem, showcasing how today's stars, such as Caitlin ...
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March 5, 2024 at 10:00 AM

Spoiler Alert: Women Aren’t Too “Fragile” For the Decathlon

Addressing the exclusion of women from the Olympic Decathlon, this article highlights the ongoing battle against outdated stereotypes and the push for gender equality in sports. Despite the Olympics' progress towards gender parity, the Decathlon ...
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February 8, 2024 at 2:11 PM

Forget Brand Sponsorship - Women’s Sports Need Brand Intervention

Moving beyond the conventional concept of brand sponsorship, this piece argues for a more impactful, purpose-driven engagement by brands in women's sports. Brand intervention is presented as a bold and necessary action to address the industry's ...
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January 26, 2024 at 10:29 AM

Survey Says: Fans Want More Brands To Sponsor Women’s Sports

Unveiling a pivotal survey result: 74% of general sports fans urge brands to sponsor men's and women's sports equally. This blog delves into the shifting attitudes towards gender equality in sports sponsorships, highlighting the economic benefits ...
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January 24, 2024 at 11:25 AM

Our 10 Favorite Business Wins for U.S. Women’s Sports in 2023

2023 in Review: 10 major business achievements in U.S. women's sports. Featuring unprecedented attendance records, strategic equality initiatives, and historic revenue growth, these highlights showcase a transformative year setting a dynamic course ...
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December 13, 2023 at 12:31 PM

The Next Billion Dollar Industry: Women’s Sports

Projected to exceed $1 billion in revenue by 2024, women's professional sports are witnessing a historic rise, driven by strategic investments. Deloitte's report highlights this growth, marking a pivotal shift in the industry's value and potential.
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November 21, 2023 at 2:52 PM

Clicks, Shares & Hearts: Social Media is Closing the Women’s Sports Coverage Gap

Women's sports are narrowing the visibility gap by harnessing social media, skillfully creating exposure where traditional media lags. This is more than just self-promotion for these women athletes; it's a call to action for media outlets to step up ...
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November 15, 2023 at 3:41 PM

Hot Trend Alert: Women’s Lacrosse is on the Rise

Discover the dynamic rise of women's lacrosse through a comprehensive ecosystem, spanning youth to professional levels, which is driving significant growth in the sport. Gain insights from industry experts and athletes, understand the influence of ...
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October 19, 2023 at 10:44 AM

“No One Cares About Women’s Sports” And Other Lies

Revealing the reality of women's sports - find out why the old myths don't hold up and how women's sports are gaining momentum and breaking boundaries. These facts are sure to drive change.
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October 10, 2023 at 7:14 AM

Barbie, Beyoncé, Taylor Swift and the Inevitable Prosperity of Women’s Sports

Dive into the economic surge powered by women, with Beyoncé, Taylor Swift, and Barbie making a staggering impact on the U.S. economy. Witness the unfolding prosperity in women's sports, propelled by strategic focus on female consumers, while ...
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