Caroline Fitzgerald
How Women’s Basketball Eclipsed All Expectations
Unpack the transformative journey of women's basketball, highlighting its recent surge in popularity and impact. This blog examines the pivotal moments and changes within the women's sports ecosystem, showcasing how today's stars, such as Caitlin ...
Spoiler Alert: Women Aren’t Too “Fragile” For the Decathlon
Addressing the exclusion of women from the Olympic Decathlon, this article highlights the ongoing battle against outdated stereotypes and the push for gender equality in sports. Despite the Olympics' progress towards gender parity, the Decathlon ...
Forget Brand Sponsorship - Women’s Sports Need Brand Intervention
Moving beyond the conventional concept of brand sponsorship, this piece argues for a more impactful, purpose-driven engagement by brands in women's sports. Brand intervention is presented as a bold and necessary action to address the industry's ...
Survey Says: Fans Want More Brands To Sponsor Women’s Sports
Unveiling a pivotal survey result: 74% of general sports fans urge brands to sponsor men's and women's sports equally. This blog delves into the shifting attitudes towards gender equality in sports sponsorships, highlighting the economic benefits ...
Our 10 Favorite Business Wins for U.S. Women’s Sports in 2023
2023 in Review: 10 major business achievements in U.S. women's sports. Featuring unprecedented attendance records, strategic equality initiatives, and historic revenue growth, these highlights showcase a transformative year setting a dynamic course ...
The Next Billion Dollar Industry: Women’s Sports
Projected to exceed $1 billion in revenue by 2024, women's professional sports are witnessing a historic rise, driven by strategic investments. Deloitte's report highlights this growth, marking a pivotal shift in the industry's value and potential.
Clicks, Shares & Hearts: Social Media is Closing the Women’s Sports Coverage Gap
Women's sports are narrowing the visibility gap by harnessing social media, skillfully creating exposure where traditional media lags. This is more than just self-promotion for these women athletes; it's a call to action for media outlets to step up ...
Hot Trend Alert: Women’s Lacrosse is on the Rise
Discover the dynamic rise of women's lacrosse through a comprehensive ecosystem, spanning youth to professional levels, which is driving significant growth in the sport. Gain insights from industry experts and athletes, understand the influence of ...
“No One Cares About Women’s Sports” And Other Lies
Revealing the reality of women's sports - find out why the old myths don't hold up and how women's sports are gaining momentum and breaking boundaries. These facts are sure to drive change.
Barbie, Beyoncé, Taylor Swift and the Inevitable Prosperity of Women’s Sports
Dive into the economic surge powered by women, with Beyoncé, Taylor Swift, and Barbie making a staggering impact on the U.S. economy. Witness the unfolding prosperity in women's sports, propelled by strategic focus on female consumers, while ...