Risa Isard, Ph.D.

Gen Z is the Women’s Sports Generation™, and they’re rewarding brands that invest. Discover how to win their trust and boost ROI with our data-driven Pocket Marketing Guide and decision tree.

Explore how Gen Z’s $12 trillion spending power and passion for equality are reshaping women’s sports. See why brands investing in women athletes are building trust, relevance, and ROI.

Discover insights from 75+ Latina professional athletes across 25+ sports. As Hispanic Heritage Month ends, Parity celebrates their stories, revealing both shared pride in identity and the economic inequities shaping women’s sports today.