For the second consecutive year, Gainbridge®, a Group 1001 company, is joining forces with Parity, the premier platform for professional women athlete partnerships, and the Women’s Sports Foundation® (WSF) for a grant program that supports girls and women through sports and education.
As part of the Gainbridge® Assists Powered by Parity, $222,000 will be awarded to organizations and athletes nationwide. A minimum of $5,000 will be awarded to each selected organization, with one standout recipient receiving a $50,000 grant, a nod to tennis legend Billie Jean King, who launched WSF 51 years ago with a $5,000 check and a bold vision for change.
Gainbridge® Assists Powered by Parity, formerly Parity Week, is tied to the company’s mission to transform communities through sports and education. In 2024, Gainbridge®, Parity, and WSF distributed $172,000 to 22 organizations, reaching more than 5,000 girls and women.
Gainbridge® commits more than 40% of its sponsorship dollars to women's sports – far exceeding the national average. Gainbridge® is the title sponsor of two major women’s sporting events, the Billie Jean King Cup by Gainbridge and The ANNIKA driven by Gainbridge at Pelican. The company’s elite roster of women ambassador athletes includes WNBA star Caitlin Clark, tennis icon Billie Jean King, two-time Olympic gold medalist and World Cup Champion Briana Scurry, and 72-time LPGA Tour winner Annika Sörenstam. Recently, Gainbridge® and the United Soccer League announced the Gainbridge Super League, a Division One professional women’s soccer league.
“Gainbridge® Assists is an opportunity to celebrate girls and women in sports and education, and give back on a grassroots level,” said Mike Nichols, Group 1001’s Chief of Sponsorship Strategy and Activation. “By partnering with Parity and the Women’s Sports Foundation®, we’re empowering the next generation of girls and women to pursue their athletic dreams and educational goals.”
“This collaboration is rooted in our shared belief that equity begins with access,” said Leela Srinivasan, CEO of Parity. “At Parity, we’re proud to help drive meaningful investment into organizations that are breaking down barriers and building a stronger future for women and girls in sports and education. These grants don’t just provide resources—they create ripple effects that last for generations.”
Gainbridge® Assists Powered by Parity grant applications can be submitted through July 11, 2025, at https://paritynow.co/gainbridge-assists. To be considered for a grant, applicants must:
For more information about Gainbridge® Assists Powered by Parity, visit https://paritynow.co/gainbridge-assists.
About Gainbridge®
Founded in 2018, Gainbridge® is an insurtech subsidiary of Group 1001 that empowers consumers to take control of their financial future with solutions that are accessible to everyone no matter their budget or financial knowledge. Its platform provides access to financial products that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge® is headquartered in Zionsville, Indianapolis. For more information, visit www.gainbridge.io or follow and connect with us on X (formerly Twitter) and LinkedIn.
About Group 1001
Group 1001 Insurance Holdings, LLC ("Group 1001") is a technology-driven financial services company with a mission to empower customers, employees, and communities by making innovative products accessible to everyone. Group 1001 strives to demystify how insurance and annuity products are purchased today by leveraging technology to provide intuitive financial solutions for all Americans. As part of its mission, Group 1001 invests in strategic partnerships to connect with and transform communities through education and sports. As of June 30, 2023, Group 1001 had combined assets under management of approximately $60.9 billion and comprises the following brands: Delaware Life, Gainbridge®, Clear Spring Health, Clear Spring Property and Casualty Group, and Clear Spring Life.
About Parity
Minority-founded in 2020, Parity's mission is to close the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put more than $2 million in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform offers connections to more than 850 women athletes from 70+ sports, including well over 200 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co or follow us on Instagram, LinkedIn, Facebook, X (formerly Twitter) and Threads.