Platform Dedicated to Closing the Gender Income and Opportunity Gap in Professional Sports Hires Distinguished Media Executive Anderson to Lead All Sales Initiatives
[New York, NY, August 6, 2024] — Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced industry executive Mandy Anderson has joined the company as Vice President, Sales.
With multiple decades experience driving revenue growth initiatives for leading media companies, Anderson is poised to continue cementing Parity’s mission to close the gender income and opportunity gap in professional sports. In her role as VP, Sales for Parity, Anderson will focus on extending Parity’s services to brands, accelerating revenue for the company and sponsorship opportunities for Parity’s network of 1,000+ professional women athletes. In addition, Anderson will also play a pivotal role in defining Parity’s go-to market strategy in close partnership with Parity’s in-house marketing team.
Anderson most recently served as Senior VP, Client Relationships for 4media group US where she was personally responsible for the relaunch of the company’s influencer marketing division, which included staffing, branding, and marketing. Anderson additionally previously served as Chief Revenue Officer for Sway Group where she led all sales operations for the company for 5 years. Anderson previously worked in several sales leadership positions for NBCUniversal Media for over half a decade, including Vice President.
“Mandy joining Parity will help drive our core philosophy of leveling the playing field and putting money into the pockets of women athletes,” says Parity CEO Leela Srinivasan. “With her passion, creativity, and experience building businesses and generating revenues at the highest level, we are poised to amplify Parity’s mission and drive impactful collaborations with leading brands and companies across the globe. I am ecstatic to welcome Mandy to our team and look forward to her impact, both on the growth of Parity and the growth in opportunities for our talented community of pro women athletes.”
“In just a few years since the company was founded, Parity has become industry renowned for championing women athletes of all sports and recognizing the need to eradicate the inequalities that exist in the marketplace,” says Anderson. “I believe brands are just beginning to tap into the unlimited potential in women’s sports and the possibilities are infinite. I’m delighted to have the opportunity to collaborate with Leela and Parity’s fantastic team while working together to expand our commercial success.”
About Parity
Minority-founded in 2020, Parity is a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions in the pockets of women athletes, attracting dozens of brands – from Microsoft® to Morgan Stanley® – to the movement in the process. The platform offers connections to more than 1,000 women athletes from 80+ sports, including over 250 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co or follow us on Instagram and LinkedIn.